CONTAGIOUS Paperback – 3 May 2016

One of the best marketing book.

Easy to understand and implement on real life

This book gives me a new perspective in terms of building word of mouth. This is a grey area for me but now after reading Contagious I can say I am very well aware of what and how of word of mouth. As author says it is not a success mantra but each chapter is an ingredient that helps in creating word of mouth. The book is synced with the latest technologies nowadays available. Examples from daily life advertisements are sited in support of every chapter. Also it can make one start linking products that how they are becoming contagious.A must read for an entrepreneur, marketers or any person who has a product or service to offer.

Excellent for business people

Really insightful. Makes you think

Jonah is a great storyteller. Lucky are the readers & students who are learning marketing from him.Once you start a chapter, it's difficult to leave the book until you complete it.This is a 100% practical book & I am using lots of lessons in our own business.Thank you for everything, Jonah

This is very useful for one and all, directly or indirectly connected with promotion of a product or brand. Must read. One may find a few repetitions but those be taken as reinforcements. I am few notch wiser after reading it.

A good to read for those who are into marketing, digital marketing, etc. It mainly tries to unravel the mystery behind how some products tend to make an impression on us while others don't. The explanation is pretty lucid and with lots of examples many of which you can find on YouTube even today. This adds to the experience, as you can not only read the investigation of the particular scenario in discussion, but also view the video to understand what the advertisement or item was about.Many of the steps/points mentioned are related to what the products appealed to from the Human Psyche and how one could look to use these points to market product better. Go Ahead and Buy It !