🌟 Flaunt your flawless, fade-proof glow with L'Oreal Preference!
FADE DEFYING RADIANCE - Locks in vibrant, natural-looking color that lasts for weeks
OPTIMAL GREY COVERAGE - Seamlessly covers greys for a flawless, youthful finish
EFFORTLESS APPLICATION - Smooth gel formula ensures even coverage and easy blending
LUMINOUS COOL REFLECTS - Translucent gel infused with flower oils for multidimensional shine
ALL IN ONE COMPLETE KIT - Includes colourant, developer, conditioner, and gloves for professional results at home
L'Oreal Paris Preference Hair Dye in shade 7.3 Florida delivers a long-lasting, permanent hair color with optimal grey coverage. Its translucent gel formula enriched with precious flower oils creates luminous, cool-reflecting shades while the included colour lock conditioner nourishes and protects hair. The complete kit features colourant, developer, conditioner, and gloves for an easy, professional-quality at-home coloring experience.
Specifications
Manufacturer
L'Oréal
Package dimensions
17.1 x 9.6 x 6.2 centimetres
Package Weight
0.23 Kilograms
Item dimensions L x W x H
21 x 21 x 122 millimetres
Item weight
251 Grams
Brand
L'Oreal Paris
Colour
FLORIDA 7.3
Format
Gel
Speciality
Natural
Item model number
5011408000245
Product Dimensions
2.1 x 2.1 x 12.2 cm; 251 g
ASIN
B016XYM5JU
Have a Question? See What Others Asked
How long does this hair colour last?
Can I use this to cover my grey roots?
How do I choose the right shade?
Reviews
4.2
All from verified purchases
C**E
That it does what it shows on the box
It leaves hair shiny and glossy with a lovely shade of àubon blonde ,with blonde high lights
R**Y
Excellent Quality & Colour
I love the colour and it covers grey hair perfectly. Value for money too.
L**T
Nice colour
Looked quite dark when applied but after the next wash came up a nice light brown but with an nice light rosy glow.
A**Y
Great results on light blonde hair - (check it is honey blonde)
Shade 7.3 FloridaThis is my go to ‘dark blonde’ colour. I’ve used it before years ago and seem to come back to it. This time I’ve went from being a very white ash blonde to this rich deep honey blonde. I did leave a little bit of hair un-dyed at the front of my head as a highlight to frame my face.I love the result, the colour has made my hair look in much better condition. It’s shiny and looks a lot healthier.*review note* they’ve changed the formula if you buy the old box design which states “honey blonde” you get the nice result in my pic, if you buy the new box you get “golden blonde” and it’s a completely different colour! It’s ash! No caramel warm tones at all! L’Oréal you’ve ruined what was a fantastic shade.
F**N
Great cover .
Lovely hair colour and easy to apply .
W**R
Wrong Shade
My hair was a very lovely shade of copper & gold its now a ghastly BROWN and my husband has gone to a chemist to get me a copper dye never again this shade needs modifying i have used florida before but it never came out BROWN
S**
Florida golden blonde. NOT
This is more like brown it’s way too dark than what the packaging said. Very disappointed
S**K
Love this colour
Leaves hair shinny soft
Common Questions
Trustpilot
TrustScore 4.5 | 7,300+ reviews
Vikram D.
The MOLLE sheath is of exceptional quality. Very happy with my purchase.
2 weeks ago
Anjali K.
The product quality is outstanding. Exactly what I needed for my work.
Hair colourants can cause severe allergic reactions. This product is not intended for use on persons under the age of 16. Temporary \"black henna\" tattoos may increase your risk of allergy. Do not colour your hair if : you have a rash on your face or sensitive, irritated and damaged scalp, you have ever experienced any reaction after colouring your hair. You have experienced a reaction to a temporary \"black henna\" tattoo in the past. You must do an allergy alert test without fail 48 hours before each use of this product (read and follow the instruction leaflet). Remember to buy this product in advance in order to do the allergy alert test 48 hours before use. The developer creme contains hydrogen peroxide the colourant gel contains: phenylenediamines, resorcinol, and ammonia. Avoid contact of the product with eyes. Do not use to dye eyelashes or eyebrows. Rinse eyes immediately and thoroughly if product comes into contact with them. Wear the gloves supplied in the box. Rinse hair well after application. Wait at least 2 weeks after using a relaxer, a perm or a straightening process on the hair. Do not use if your hair has been coloured with henna or with a progressive hair colourant. Keep out of reach of children.
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