Will this cover up gray hair?

Thank you for reaching out to us and asking this product question. Yes, our Wella Professionals Color Fresh Mask is up to 100% gray coverage. This is a depositing mask with no lift or damage. I hope this answered your question today. Have a Beautiful Wella hair day!

If my hair has no coloring on it what will it do to my hair

This is a great question for us at Wella to answer for you. Wella Professionals Color Fresh Mask is a zero-damage color-depositing mask to refresh your salon color or you can use on virgin uncolored hair. The temporary color fades gradually and the rich care ingredients in the formula leave the hair feeling smooth and moisturized. Color results can vary depending on the mask used and the base level and porosity of the hair – the lighter the hair the brighter the color. I hope this answered your question today. If you would like a free consultation from our Licensed Stylist's to assist you with your specific and unique hair please give us a call at 1-800-935-5273. With more information we would be able to better answer your question. Have a Beautiful Wella Hair Day!

Does the Hair need to be wet? Or completely towel dried?

It’s supposed to be clean and towel dried. I haven’t tried it on dry hair but I have done color deposits conditioner on dry hair and it’s been fine.

Can it be used as a root touch up product?

Thank you for reaching out to us at Wella Professionals with this product question today. Yes, you can use our Wella Professionals Color Fresh Mask as a root touch up for temporary hair color to refresh your hair in between salon visits. Have a Beautiful Wella Hair Day!