Bushido Black Katana Instant Coffee 3.5oz/100g

I bought this coffee on a whim as I noticed it to be produced in Switzerland and had never heard of the brand before today. I was pleasantly surprised by the taste and quality of the product and could not believe it was classified as "instant coffee" as this product tastes nothing like instant coffee.

Out of curiosity, I purchased this coffee at Harrod's while on vacation in London earlier this year. Don't let the color of the granules dissuade you. This coffee is delicious and in my opinion, is so much better than any instant coffee out there. By the way, the label is a little misleading, as it's produced somewhere in Europe (sorry I can't remember where) not Japan.