What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

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🎨 Unlock your boldest, most vibrant self with L'Oréal Superior Preference!

UNISEX APPEAL - Designed for everyone who refuses to blend in—because great hair knows no gender.
EASY AT HOME TRANSFORMATION - Achieve professional results without the salon price or hassle—perfect for busy millennials.
GENTLE ON HAIR BOLD ON STYLE - Ammonia-free formula nourishes your hair while delivering intense, natural-looking shades.
VIBRANT FADE RESISTANT COLOR - Experience up to 8 weeks of salon-quality, radiant hair color that turns heads.
LIGHTEST GOLDEN BROWN PERFECTION - A stunning auburn shade that adds warmth and dimension, elevating your everyday look.

L'Oréal Paris Superior Preference Permanent Hair Color in 6.5G Lightest Golden Brown offers a rich, long-lasting auburn shade with up to 8 weeks of fade-defying vibrancy. Its gentle, ammonia-free formula ensures hair nourishment while delivering professional-quality color results suitable for all genders. Perfect for millennials seeking an easy, at-home hair transformation that stands out.

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Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

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Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

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Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

¥12873

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TrustScore 4.5 | 7,300+ reviews

Ayesha M.

The product exactly matches the description. Very satisfied with my purchase.

5 days ago

Ali H.

Fast shipping and excellent packaging. The Leatherman tool feels very premium and sturdy.

1 day ago

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Manufacturer	L'Oreal
Part number	LH12259
Item Weight	226 g
Product Dimensions	6.1 x 9.14 x 15.75 cm; 226.8 g
Item model number	071249253137
Size	1 count (Pack of 1)
Colour	auburn
Item Package Quantity	1
Batteries included?	No
Batteries Required?	No

L'Oréal Paris Superior Preference Permanent Hair Color, 6.5G Lightest Golden Brown

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