Positioning: The Battle for Your Mind: The Battle for Your Mind (MARKETING/SALES/ADV & PROMO) Paperback – 13 Dec. 2000

Really useful and with incredible examples and insights.It’s marketing and positioning rules that worked 20 years ago and will work forever.Bear in mind it was written in 2001! But I am finding a lot of applications in today’s world.Probably better for physical brands/products rather than people’s brands/coaching, but we all have something to get out of this book!

I’ve read a lot Al Ries’ books and articles and they really show the way, positioning and branding at its simple but effective best.This book gives you the basics and the know how to position yourself, your business or anything. I’m using it for a band…

Nice book with good point. It is a must read for all ripe industries and saturated markets.

Loved it and it’s insightful for me. Thank you and I loved it.I recommend this big time and once again thank u

It provides a good intro into the idea of positioning, however do not expect too much of this book, I think anyone looking to deep further into this topic should have to complement it with other readings. I give it three stars because I think the key ideas are still valid and the style is quite readable, however this is quite a short book and most of the examples and cases sound a bit dated now since they are from the mid-80s.

A book worth billions. Is no word to describe how important is for any business person to read this book. To avoid a disaster in your life with your business you should read this book. If is too much for you 7 days of reading think how much is to work year after year and ti wake up you lost everything or you didn't use your brilliant ideea just because you didn't know how.

If you want to understand brand positioning; read this book. Incredible stuff, great logic with stacks of real examples of the successes and failures of positioning attempts.

I guess this is a book you have to read if you are working in any commercial area related to some degree to either sales or marketing.I enjoyed reading it but I find some parts of the theories too unscientific and the methodology hard to blindly accept. But - I def think about brands, naming, etc. more carefully now so I def recommend this book.