milk_shakeicy blond shampoo | award winning toning shampoo with black pigment to cool brassy tones and enhance platinum blonde hair | ideal for maintaining icy, ash-toned color | 10.1 fl oz

Best shampoo for that icy blonde look you want! Bottle lasted me almost a year, doesn’t leak, super easy to rinse and makes your hair smell amazing! Hair was so soft after use, and keeps the blonde upkeep so easy. No more dry blonde! Great size, lasted me months!

Works great, well worth the cost. Didn’t turn my hands purple and smells good! Highly recommend. Hair feels soft and clean when othered I’ve used leave it dry.

Don’t leave it in longer than 5 minutes unless you want a purple glow in your hair! That’s how well this product works. I’ve used tons and tons of purple shampoos because I love how it takes out the yellow glow, but this one is definitely the best + my hair is still soft and not feeling dry after using this product with a conditioner.

Thick and Rich lather, smells like how a grape hi-chew tastesGreat for ultra blonde amd platinum color hair, keeps the yellow toned down good.

This shampoo delivers on tone—my blonde looks noticeably cooler and brighter after each wash, and the sweet grape scent is so refreshing. It’s easy to use and gives instant shine, but I do wish it was a bit more hydrating. I’ve noticed my ends get dry if I don’t follow up with a deep conditioner. Also, the bottle sometimes leaks during travel. Still, it’s a solid choice for keeping brassiness at bay!

Works better than any other purple shampoo. Smells amazing and really take the brass out. Excellent product

This shampoo is life for blondes! The deep violet hue cancels out brassy tones and makes your hair look icy when it washes out. This is the only violet shampoo that I have been able to use that doesn’t dry my hair out. It has a nice lather and a little goes a long way! Be cautious when you wash your hair out, the deep violet color tends to splatter. I rinse spots with water and it washes right off. I recommend pairing this with the violet conditioner too!

It is great!! I use it twice a week and it takes out the yellow and back to white almost. Im light blonde with platinum highlights. The bottle is small but you really dont need to use alot in one setting. It smells amazing!!