Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin Marketing)

This book was required for my IMC class. Good content, however, long chapters and kind of small fonts. It's an interesting read though.

A real page-turner. Just couldn't put it down. Add it to your Summer reading list!

Just what I needed for class, great condition.

The book overall is what it is, I needed for my course and it has fulfilled my need. The book was advertised as new, but it actually appears used. It is gently used no major damage, just light wear and tear you’d expect from a book used by a former student or two- spots/scrapes/scratches on cover and few pages showing small wear. It is not a big deal, just a slightly misleading description but the book was a great price especially compared to other sellers here and elsewhere so overall I’m happy but would recommend sellers be honest, most people would not care if it’s gently used.

Helped me with price & finishing class

Inmate was satisfied with the book.

Nice book

Helped me get an A