wet n wildPhoto Focus Concealer, Dark Cocoa,0.29 Fl Oz (Pack of 1),845B

Light Ivory is medium cool taupe - ZERO YELLOW! YAY!! I am so glad to find this. Besides perfect cool shade - it dries fast - easy to blend (just tap) and #1 it helps my makeup look ideal shade too. Amazing. It does great job under eyes! Best Ive ever found. 10 hrs plus - still looks new and color has not changed. WOW. I stocked up.

Why did you pick this product vs others?:The price so lower than the others. I do recommend this product.

I bought 3 of these because it was cheap and I couldn’t tell which was my shade. I got the light med beige which was the perfect shade in the package but the minute you put it on your face it darkens the color so it made for crappy brightening under the eyes. I used the medium peach one as well because I thought the beige one was too yellow when it did oxidize. That one darkened soo pink that basically none of these worked out on their own. I had to mix this lighter shade to the other 2 I got to create the shade I really wanted. I use this one under my eyes since it was bright enough and can be layered but it’s a very light coverage. I would use your hands to blend because a brush left me patchy. It does dry quickly so work in small sections first. This is the perfect concealer if you are running out of your main one or want the most natural look ever because the coverage can be worn so sheer. I use the Milani make it last setting spray to rehydrate the makeup after application and it stays on all day after that. Again get a shade 2 times lighter than you think because the shade is so much darker than it appears. Most likely would not be buying again but I wanted to try it out.

This concealer is the only one I can find anywhere, drugstore or premium brand, that doesn't crease! It has perfect coverage, never cakey. Honestly sometimes I use it all over my face like a foundation because it just sits so perfectly on my skin lol. Highly recommend!

It's more of a medium coverage concealer than full coverage. It works okay. I have bad eye bags and creases, and it does a decent job of blurring the creases, but it often settles into fine lines. I wouldn't use it alone for my under-eye makeup. It's good for building upon; I'd use it first, then a fuller coverage concealer. It brightens the dull parts of my eyes. I wish it had fuller coverage for days when I want a quick fix and don't want to do a full face. For the price, it's not bad, but I've used better concealers. I think someone with less noticeable under-eye circles might like it, especially if they're going for a more natural look. It's buildable, so you *can* get closer to full coverage, but it takes some work and you have to be careful not to apply too much at once or it'll get cakey. I probably won't repurchase it, but I'll use what's left.

I, like many people, sometimes have dark circles under my eyes—mostly when I haven't had enough sleep the night before. I discovered this product years ago in my local drugstore but then they stopped carrying it. I was thrilled to find it available on Amazon. Fast forward to now: I had mohs surgery for skin cancer and ended up with an inch-and-a-half-long scar going right down my nose! After it fully healed, the hairline scar was still visible, even under makeup. I decided to see if this concealer would work well enough to conceal that scar, and I'm happy to say that it completely hid it! Now I no longer even wear foundation. I use a light moisturizer, apply the concealer lightly (tapping it with my finger until it is well-blended) under my eyes , down my nose, and on any dark spots on my skin. Then I brush with translucent powder. I'm in my late 70s, but now my skin looks like I'm decades younger. Seriously, this is a wonderful product.

It has really good coverage, hydrating and lasts all day.

Will be buying this from now on! Blends easily and a few tiny dots made me look rested and awake. Great price to boot!