IROIRO Premium Natural Semi-Permanent Hair Color 40 Blue (4oz)

Very pleased with this dye! I’ve gotten so many compliments on the color. I put this over faded blue hair and it covered beautiful. Smells wonderful and very easy to use. So far I’ve swam in a lake and washed it once, and the color seems to be holding ok.

i'm a natural brunette (2-3) who bleached up and toned to a medium blond (6-7) and had my hair a sort of steely blue / muted purple for a while--see the before pic. it started getting a lil yellow as the color lifted, so i tried this iroiro blue over all that.blown AWAY by how nice the color is, even though my hair wasn't particularly light. (for me, it was closer to teal than pure blue, which was awesome, but it's probably because my hair had some blondey-yellow going for it)this stuff also (a) smells fabulous and (b) was super conditioning, honestly did more to smooth out the frizz and damage than hair masks.UPDATE: after a week and a couple of washes, still love the color! As with many semi-perm dyes, I noticed some bleeding (on clothes, pillows, etc) in the first couple days. So I switched to hot-water washes -- it loses more color in the shower, yes, but then not so much on objects -- which dulled the color a smidge but not too much yet!

It’s pretty good hair dye only complaint is that it’s not super pigmented, but it is vegan and cruelty free so I’ll take what I can get. Lol.

I took a chance on this brand after not being very happy with the Pravana colors because they faded very quickly so I bought Iroiro and I LOVE IT!!! Look at that color - so vivid and bright! I've never had so many compliments on my hair, I've actually had people stop me in stores to ask me what brand I use lol. It's epic hair color and I'm so very happy with the colors and longevity of the dye. Even when it faded to pastels I still got tons of compliments. My stylist bleached my hair before applying the color and she was shocked at how amazing it looked because she's never tried this brand. I will continue to buy it because I'm thrilled with it!!!

This color is really pretty. It lasted awhile for me and I wash my hair everyday. I got many compliments on this blue color and I will be getting it again! The scent is definitely a plus. It smells really good! I love this brand!

I bought this dye on a whim after watching a few Youtube reviews and was pleasantly surprised by not only the rich color but also the condition of my hair after using it. The smell is pleasant and I found it to have a nice consistency, not too thick or too runny.I did lighten my naturally dark hair prior to use. I followed the recommended instructions and left it on for about 45 to 50 minutes. When I rinsed it out in the shower the water didn't really turn blue so I didn't need to do any major cleanup afterwards. We'll see how long the color lasts but as of now I plan on buying more dye from Iroiro in the future.

Watch out for your body while putting this on because it will stain you and takes forever to come out. It will also rub off on light clothes/fabric/bedding. It takes many washes for it to not rub off anymore but that’s the chance you take dying your hair a dark color. My hair was lightened before I started using this but beware it takes forever to completely fade out. And you can’t be afraid of your hair looking greenish.

I bought this for my kids for the summer. The color is great, until you wash it. They both have very blonde hair and it immediately turns to a teal color after washing product out then is completely gone within two/three washes. Usually semi permanent lasts a bit longer and we were disappointed with the results. But the smell is great for use on a child smells like cotton candy