Fast, Cheap and Viral: How to Create Game-Changing Content on a Shoestring Budget Kindle Edition

I like an honest , selfless advice by an expert who has been very successful in his work. Author has a clear purpose in his life is to serve others. User/ customer first. Aashish , thank you for writing this book and sharing with the world.

Marketing, Content Creation, Business Tips, Personal Stories, Real Life Examples, Fun Diagrams, Easy To Read, Viral Content Criteria, Short Read, Amazing = Fast Cheap and ViralThis book is the book to read for everything content creation. Although the book mainly focusses on video content, the tips and tricks can be applied across the board. A very good book for marketers/content creators (and everyone interested in social media).I enjoyed learning the concepts throughout the book but also the examples/stories that back up those concepts. Giving clear evidence to the credibility of those concepts. A very good, easy read 📈

Purchased at an airport in India.This short book tells you everything you need to know about making cheap brand videos and is cram packed full of interesting tips. The author Aashish writes from his own experience - this is not theory but what he has learnt from producing his own videos (350 million views counting).It is written for an Indian audience, with Indian stats, brands and in jokes. However, as a English brand owner I found it as an extremely easy, entertaining and inspiring read and have already started a plan of action.Thank you Aashish.

I read this book more than once. Gifted it to three colleagues. Frankly, hadn't expected a page-turner in this genre :-). Aashish has much to say in his book in a no nonsense and irreverent style. The book is refreshingly real, and devoid of pontification. There were a few "customer connect" concepts that I was earlier grappling with - within reach but foggy and unclear. A few 'Aha' moments in the book lifted the veil on such concepts, and ended up making the book very relatable. After a while, the book became a personal possession 😁. Absolutely recommend this to anyone who wants a clear, no-nonsense view on genuinely connecting with your audience.

I follow Aashish on LinkedIn and decided to get his book. As a writer and new photographer I know that video is super important to survive in these internet streets. The book is much more than just videos it's about creating content that resonates with your audience. It's also about building your personal brand and realizing that it is not about you but about those you serve. As a Jamaican it's also refreshing to read content that's not written from an American perspective. Great job!

If you are in the market for a while, you may have seen some of these ideas in play. You might even feel like ‘yeah I know this already!’. What separates this book from others is, the author comes up with a framework starting from ideation, production and to distribution.I’ll give you a glimpse on the ideation part, the author suggests to come up with hundreds of ideas and then to distil them through following lenses to produce content that clicks with the consumer.Content that is: Inspirational Useful Celebrates life Topical Changes the worldAnd you can read more about it in the book. Author also discusses on different aspects of making the content go viral.For me biggest takeaways were not what was explicitly told, but nuggets of wisdom found in unexpected places. From being laid off to personal branding Building trust among user’s to aligning Brand’s DNA Asking his Lead for a DSLR to performance discussionsIt’s such humane experiences found in the pages, that got me hooked from cover to cover.If you are a content creator, or aspiring to be one, this book is worth reading!

The author is Indian and writes a bit from his perspective as an entrepreneur in India, but the book can still benefit an international audience. His brilliant ideas and insight about video and content marketing are universal and very impressive.I actually read the book from cover to cover because he gives a lot of step-by-step instructions, and some really good and specific pointers. I definitely learned a lot, and have already subscribed to his free blog!

Great book, we have already started implementing in our company. Must read for those in this field!! Saves you thousands of $$$