Just F*ing Demo!: Tactics For Leading Kickass Product Demos

I cannot say enough good things about this book! It's a very easy short read. It's direct and to the point. It gives great advise on not only giving a demo but approaching any meeting or sales call. Worth the read!

Although this is a very short and quick read, it is nonetheless very useful. A great tool to add to your tool belt if you work in tech sales. Only reason it doesn't get 5 stars is because as others have mentioned, it's a bit pricey compared to some other books. But still worth it. You'll recoup your costs once you start closing more deals with the strategies outlined in this book. Definitely recommend if you're a Sales Engineer or Account Executive working in tech sales.

Starting with the outcome...For delivering a high impact, engaging product demo, I finally found a book that didn't have a massive disconnect between theory and practice. Thank you Rob Falcone for making an incredibly to the point and highly applicable approach to demo's with Just F*ing Demo.A bit more nuance...I've been thinking through our product demo's I was consistently hitting a block on figuring out the best way to approach delivering the most engaging content and value in the least amount of time. I decided to take a step back and see what others in the space were doing and found several books on the subject.After reading several blogs, books, ebooks, etc.. I was still seeing a massive disconnect between theory and practice, I found Just F*ing Demo. I'm feel like a rudder was finally dropped down on my sailboat. Great, quick, applicable read I highly recommend!

A short book that you can run through and refer back to without the fluff - akin to the purpose of this book and demos :) really enjoyed it and it had some good points + examples

I found this to be a quick and casual read that was straight to the point and surprisingly insightful. If you’re new to sales, or bad at sales, you’ll probably learn something helpful. If you’ve been in the business for a while, some of this will feel familiar.I’ll be recommending this to my new biz dev reps to check out.

This is kind of a hack. They took all the good bits from other demo and sales classics. Also, this is not a book, but rather.... a pamphlet.

I'm not even in Sales but this was a fantastic read! I love how concise it is and all the examples you give especially with where the changes in approach can change the outcome. I think your tips and tactics apply to more than just demos and work. I think it's more far reaching than that. For example, YOU-THEY-YOU can apply to any conversation had on a daily basis. And 5 Minute Discovery should be a requirement for first dates. Haha. I loved the book, your direct approach, and the fact that your goal is to help make others better at what they do. Thanks for the reading material. I'm sure to pass it on to others whom I think will benefit from your content.

I recommend this book to all technical sales professionals out there who use presentations and demos to sell solutions. The book is amazingly short as to the point. Gives a prescription to a successful demo/presentation that resonates with the audience. Best way to use it is when you are about to build a new demo or presentation as you will immediately relate what you read to what you are building.

Excellent no bs book of 40 pages about how to turn a demo from "let me show you my baby (aka. all features we worked so hard on product) in 20min" to short & effective demo. Really breaks it down into small chunks.

I read this book a while ago, and it's one of the few books I've seen that cover the discodemo. It's short, to the point, no fluff. Exactly what a sales engineer would need.

To the point, quick read, packed with great tips that are easily transferable. Might seem obvious at first, but the way the author frames tactics is so helpful to remember what's important (the audience and their needs) and how to demo effectively and passionately.

I was surprised to find this book to be so thin when I got it. I was expecting more of a "book".The good thing is that it is very -to the point-. For those who have done demos and have a good understanding of the sales process this book is good high level feedback / guidance and not so much a detailed discussion of the demo process. I think it would serve as a good summary/prologue to detailed content on how to demo.I like the feedback and content and will create a training deck for our sales team based on my learnings from this book. It is intended for more experienced audience as the less experienced will have a hard time figuring out how to apply a lot of the recommendations to their demo.

I demo a lot, as a Solutions Engineer/Sales Engineer. Much like the title, this is concise and to the point. Like all good books, it tells you what you already know. But having read it, it changes the way you demo with its practical insights and tips. Perfect flight read. If I were to have one criticism, it is that it is rather short.