Product info states: "promotes the demineralization of tooth enamel" - Is that a misprint?

My family have been using this product for 4 years since all turning Vegan & without Fluoride to promote a better gut microbiome with no issues! It's a German company, hence the grammar mistake! Might be worth contacting the company to rectify this! But I believe what they're trying to convey, due to the added calcium, it reduces demineralization - Enamel demineralization represents a superficial dissolving of the surface enamel—the glassy outer shell — of the tooth. It is the earliest stage of tooth decay , and is most commonly seen on the visible “facial” surfaces of teeth as frosty white areas (so-called “white spot” lesions).

How high is the fluoride content

I needed this information for myself and contacted lavera a few days ago and here is their answer: Dear Anna, thank you for your inquiry and for your interest in our products. Our Sensitive & Repair Toothpaste (as well as Complete Care Mint and Whitening Toothpastes) contain 1400 ppm of sodium fluoride, which is the optimal content based on current scientific recommendations. Please do not hesitate to get in touch again, should you need further information. Kind regards Maria Rosa Rizzi Consumer Service

What is the composition of the packaging?

There is nothing on the packaging to indicate its composition, it says free from microplastics but that may refer to the contents. It has the Green Dot symbol on it which - looking it up - is used in European countries to show they have made a financial contribution to recycling packaging.

hi... is this definitely cruelty free? thanks

Yes, lavera are a cruelty free company and do not test on animals. "lavera natural cosmetics has never carried out animal experiments on finished products or raw materials, nor do we commission animal experiments." - taken from the lavera website https://www.lavera.de/beratung/faq/sonstiges

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🦷 Elevate your smile game with nature’s purest care!

PURE CLEAN FORMULA - 100% vegan, silicone, paraffin, mineral oil, microplastic-free—because your mouth deserves the best.
CALCIUM BOOSTED ENAMEL - Strengthens teeth from within, reducing sensitivity and decay risk.
ORGANIC ECHINACEA POWER - Naturally soothes gums and fights bacteria to keep inflammation at bay.
CERTIFIED GERMAN QUALITY - Crafted with premium organic ingredients from a trusted family-owned brand.
5 FOLD ALL ROUND PROTECTION - Gentle plaque removal, decay & tartar defense, plus fresh breath—your daily dental armor.

Lavera Complete Care Toothpaste is a fluoride- and dye-free, vegan formula enriched with organic echinacea and calcium. Designed for gentle yet effective dental care, it offers 5-fold protection against plaque, decay, tartar, gum issues, and bad breath. Dermatologically tested and crafted in Germany by a family-owned brand, it combines certified natural ingredients with a commitment to sustainability and purity.

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