---
product_id: 97312039
title: "Clairol Natural Instincts Demi-Permanent Hair Dye, 5 Medium Brown Hair Color, Pack of 3"
brand: "clairol"
price: "¥13570"
currency: JPY
in_stock: true
reviews_count: 8
category: "Clairol"
url: https://www.desertcart.jp/products/97312039-clairol-natural-instincts-demi-permanent-hair-dye-5-medium-brown
store_origin: JP
region: Japan
---

# Zero ammonia, gentle formula 37 natural shades, demi-permanent Coconut Oil + Aloe for conditioning Clairol Natural Instincts Demi-Permanent Hair Dye, 5 Medium Brown Hair Color, Pack of 3

**Brand:** clairol
**Price:** ¥13570
**Availability:** ✅ In Stock

## Summary

> ✨ Glow Up Your Roots, Not Your Expenses!

## Quick Answers

- **What is this?** Clairol Natural Instincts Demi-Permanent Hair Dye, 5 Medium Brown Hair Color, Pack of 3 by clairol
- **How much does it cost?** ¥13570 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/97312039-clairol-natural-instincts-demi-permanent-hair-dye-5-medium-brown)

## Best For

- clairol enthusiasts

## Why This Product

- Trusted clairol brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Complete DIY Kit:** Everything you need in one box—color cream, activator, conditioner, gloves, and easy instructions for flawless results.
- • **Gray-Blurring Magic:** Demi-permanent formula gently blends away visible grays for a natural, youthful look that fades gracefully.
- • **Nourish & Shine Boost:** Infused with Coconut Oil and Aloe Vera to leave your hair irresistibly smooth and glossy after every application.
- • **Vegan & Paraben-Free Formula:** Feel good about your hair color with a cruelty-free, ammonia-free, and paraben-free solution tailored for all hair types.
- • **Effortless Salon-Quality Color at Home:** Achieve rich, radiant medium brown with zero ammonia—no harsh chemicals, just pure confidence.

## Overview

Clairol Natural Instincts Demi-Permanent Hair Dye in 5 Medium Brown offers a gentle, ammonia-free hair color enriched with Coconut Oil and Aloe Vera. This vegan formula delivers rich, natural-looking color that blurs grays and adds a glossy shine, fading gradually over 5-6 weeks. Perfect for all hair types, it comes in a convenient 3-pack DIY kit with conditioner and gloves, making salon-quality results accessible and affordable at home.

## Description

Clairol Natural Instincts enhances your look with rich, radiant color and glossy, gotta-have-it shine! It’s a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant. This vegan* formula gives you no commitment gentle color that blurs visible grays and washes away gradually . Available in 37 natural-looking shades, so you can find the black, brunette, blonde, or red hue that's totally you. Discover your natural way to shine with Clairol Natural Instincts! *Learn more about Vegan on our website.

Review: DIY hair at home- yes you can do it! And no $200+ salon bill to pay!🙌🏻 - Okay hear me out!! DIY boxed hair dye to use at home.. yup sounds terrifying. I’ve never dyed my hair myself or anywhere other than at a well known salon with someone I trust with my life to do it for me. Well these days who has $200+ to throw at a salon?! Enter, the Clairol demi-permanent hair dye in cool light brown. This is super close to the same color my hairdresser used on me when I decided to go back to my natural hair color after being blonde for over a decade. Well after paying so much to get it redone a few times as it washed out and grew, I had to consider my DIY options. 👇🏻 I added before and afters for reference of course but wow 🤩 LOVE LOVE LOVE!!! First off, this color is great and really brought my hair back to life with covering up the blonder color that is growing out still (see my before photos for reference- it’s grown out like halfway-ish so far). The cool light brown color has no warm tones in it. I do not do warm/red tones of any kind in my hair and it would not go with my skin tone so it’s important that I found something that is strictly cool color tones. This also covered up my grays that I unfortunately already have on the top smack dab middle of my head so that was a nice bonus! Second, the dye adds a CRAZY amazing glossy look and feel to your hair. I am most definitely using this again in a couple months if not just for the glossy effect ✨ It revived my hair and brought me back from drab to fab! The application is super easy- I mixed it up as instructed and poured the whole bottle all over my head and made sure to cover it all. 20 minutes of sitting and then showering it off and voila!🤌🏻 Not to mention, they include a conditioner with this and it is amazing!! Also adds glossiness to my hair everytime I use it. There is plenty of conditioner to use and maintain for after the dye job which is nice. I only wash my hair once a week so I expect it to tide me over until I dye it again. Again, my photos here speak for themselves but go ahead and DIY that sh*t girl! We saving moneys in 2026 okurrr 💅
Review: Gentle and natural looking color - I only have some greying around the hairline but I think this would still blend with more greying. I put it on my roots and hairline first for 10 minutes then apply the rest. The box says do 20 minutes, but I leave on for 30 mins because I really want to make sure those greys are getting soaked to the max. Use your judgement depending how porous your hair is. If I were to get stinging, I would wash it off sooner. For me, the color feels really gentle and no stinging or discomfort. It smells nice. I have been using Natural Instincts color for many years, doing the fun colors as a teen sometimes. I don't do the fun colors as often now mainly because with my greying it's such a delicate balance, like redoing the roots and all then i have pink hair with brown and grey roots.. don't always feel up to the increased maintenance. If anything, I think the formula has gotten even better and gentler/more natural over the years. The color I got was 6C which is a neutral light brown. My natural color has lots of gold in it so I offset it by doing neutral or cooler shades of brown, as inevitably my natural gold tones will start to show thru as the color fades. For this brand, the neutral and cool shades truly remove my brassiness and the greys are blended into a light brownish or highlight looking, for about 5-6 weeks. Sadly, my greys don't always 100% absorb the color, sometimes I still have some greys but they are blended into highlighted tones. It takes more intensive work to fully color the greys, more intense than semi-permanent color. During the summer I do a warmer shade like the light caramel brown, I like to rotate out seasonally with slight color changes. It looks even better when out in the sun as the sun naturally lightens it. Over the past 6 months I experimented with color depositing shampoos. They actually cover my grey better, like near 100%, BUT it absolutely destroyed and dried out my hair to the point I suffered significant hair loss. Natural Instincts never has been harsh like that for my thinner porous hair, from now on I am sticking to this and similar gentle brands.

## Features

- Enhance your look with rich, radiant color and glossy, gotta-have-it shine!
- It’s a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant.
- This Vegan* formula gives you no commitment gentle color that blurs visible grays and washes away gradually
- One hair color application kit: Color cream Formula, Activator, Brilliant Shine Conditioner, gloves & intructions leaflet
- Available in 37 shades of blonde, brown, black and red

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07L1HVRK1 |
| Best Sellers Rank | #1,062 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #15 in Hair Color |
| Brand | Clairol |
| Brand Name | Clairol |
| Color | 5 Medium Brown |
| Container Type | Box |
| Customer Reviews | 4.4 out of 5 stars 15,253 Reviews |
| Global Trade Identification Number | 03614227346574, 13614226794458 |
| Hair Color Permanence | Demi-Permanent |
| Hair Type | All |
| Item Form | Cream |
| Item Weight | 1.5 Pounds |
| Manufacturer | Clairol |
| Material Features | With Coconut Oil + Aloe Vera. Conditions your hair, leaving it smooth and radiant. |
| Material Type Free | Ammonia Free & Paraben Free |
| Number of Items | 3 |
| Package Information | Box |
| Product Benefits | Demi-permanent, gentle color with a boost of shine. Blurs visible grays & washes away gradually. |
| Unit Count | 17.55 Fluid Ounces |

## Product Details

- **Brand:** Clairol
- **Color:** 5 Medium Brown
- **Item Form:** Cream
- **Package Information:** Box
- **Product Benefits:** Demi-permanent, gentle color with a boost of shine. Blurs visible grays & washes away gradually.

## Images

![Clairol Natural Instincts Demi-Permanent Hair Dye, 5 Medium Brown Hair Color, Pack of 3 - Image 1](https://m.media-amazon.com/images/I/81+0a07d+1L.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Is Natural Instincts permanent?**
A: Natural Instincts is a demi-permanent conditioning hair color that washes away gradually and lasts up to 28 washes.

**Q: Does Natural Instincts hair color cover gray hair?**
A: Natural Instincts enhances your natural color, boosts shine but doesn't cover grays 100%.

**Q: Should I apply Natural Instincts to dry or damp hair?**
A: Apply to dry hair that's free of styling product build-up. Don't use shampoo for 24 hours after coloring.

**Q: Will Natural Instincts damage my hair?**
A: No! Natural Instincts is a gentle demi-permanent hair color with coconut oil + aloe and zero ammonia.

**Q: Does hair type (curly or straight, dry or oily, coarse or fine) affect color timing?**
A: Yes, do a strand test before coloring your whole head to ensure you have the timing down.

## Customer Reviews

### ⭐⭐⭐⭐⭐ DIY hair at home- yes you can do it! And no $200+ salon bill to pay!🙌🏻
*by M***N on January 16, 2026*

Okay hear me out!! DIY boxed hair dye to use at home.. yup sounds terrifying. I’ve never dyed my hair myself or anywhere other than at a well known salon with someone I trust with my life to do it for me. Well these days who has $200+ to throw at a salon?! Enter, the Clairol demi-permanent hair dye in cool light brown. This is super close to the same color my hairdresser used on me when I decided to go back to my natural hair color after being blonde for over a decade. Well after paying so much to get it redone a few times as it washed out and grew, I had to consider my DIY options. 👇🏻 I added before and afters for reference of course but wow 🤩 LOVE LOVE LOVE!!! First off, this color is great and really brought my hair back to life with covering up the blonder color that is growing out still (see my before photos for reference- it’s grown out like halfway-ish so far). The cool light brown color has no warm tones in it. I do not do warm/red tones of any kind in my hair and it would not go with my skin tone so it’s important that I found something that is strictly cool color tones. This also covered up my grays that I unfortunately already have on the top smack dab middle of my head so that was a nice bonus! Second, the dye adds a CRAZY amazing glossy look and feel to your hair. I am most definitely using this again in a couple months if not just for the glossy effect ✨ It revived my hair and brought me back from drab to fab! The application is super easy- I mixed it up as instructed and poured the whole bottle all over my head and made sure to cover it all. 20 minutes of sitting and then showering it off and voila!🤌🏻 Not to mention, they include a conditioner with this and it is amazing!! Also adds glossiness to my hair everytime I use it. There is plenty of conditioner to use and maintain for after the dye job which is nice. I only wash my hair once a week so I expect it to tide me over until I dye it again. Again, my photos here speak for themselves but go ahead and DIY that sh*t girl! We saving moneys in 2026 okurrr 💅

### ⭐⭐⭐⭐⭐ Gentle and natural looking color
*by P***T on January 25, 2024*

I only have some greying around the hairline but I think this would still blend with more greying. I put it on my roots and hairline first for 10 minutes then apply the rest. The box says do 20 minutes, but I leave on for 30 mins because I really want to make sure those greys are getting soaked to the max. Use your judgement depending how porous your hair is. If I were to get stinging, I would wash it off sooner. For me, the color feels really gentle and no stinging or discomfort. It smells nice. I have been using Natural Instincts color for many years, doing the fun colors as a teen sometimes. I don't do the fun colors as often now mainly because with my greying it's such a delicate balance, like redoing the roots and all then i have pink hair with brown and grey roots.. don't always feel up to the increased maintenance. If anything, I think the formula has gotten even better and gentler/more natural over the years. The color I got was 6C which is a neutral light brown. My natural color has lots of gold in it so I offset it by doing neutral or cooler shades of brown, as inevitably my natural gold tones will start to show thru as the color fades. For this brand, the neutral and cool shades truly remove my brassiness and the greys are blended into a light brownish or highlight looking, for about 5-6 weeks. Sadly, my greys don't always 100% absorb the color, sometimes I still have some greys but they are blended into highlighted tones. It takes more intensive work to fully color the greys, more intense than semi-permanent color. During the summer I do a warmer shade like the light caramel brown, I like to rotate out seasonally with slight color changes. It looks even better when out in the sun as the sun naturally lightens it. Over the past 6 months I experimented with color depositing shampoos. They actually cover my grey better, like near 100%, BUT it absolutely destroyed and dried out my hair to the point I suffered significant hair loss. Natural Instincts never has been harsh like that for my thinner porous hair, from now on I am sticking to this and similar gentle brands.

### ⭐⭐⭐⭐⭐ Pretty impressive for a demi-dye
*by K***R on July 5, 2025*

I used to use this product years ago, but then for some reason when I became almost fully grey I decided I needed to start using permanent hair dyes. I regret that decision! There's really not a need for the harsher dyes, especially when you need to re-dye to cover your roots every 4 weeks like I do. I do lose hair when I use this product, but I have not found a single dye (I've tried probably 20 types) that doesn't cause this, I don't know what kind of magic one must possess for this not to happen, but I don't have it. I have been having problems with hot roots the past year or two (where the top 1/2" of my roots turn orange), but did not have that problem with this product. I do always turn a little fan on low and keep it pointed at my scalp while I wait 20 minutes for the color to set, just to be safe! Since hot roots is caused by the heat from your scalp, I figure might as well keep some cool air flowing and so far it's either been luck, or it's helping prevent that. I generally use a 4 (dark brown) hair dye and wasn't sure this demi would be "strong" enough to notice any color difference, but it did make it a half shade darker and also got rid of a little bit of the reddish tone (it's still reddish though, just not quite as much - but it does turn more red as it fades over the course of a month though, FYI). Before and after photo attached. For grey coverage this does a decent job for a demi. I've attached a photo of my scalp where I'm pretty much 100% grey so you can see what it looks like. The greys are blended pretty nicely, but definitely not the exact same shade as the rest of my hair. I really don't think it's noticeable at all that the greys are lighter in person, it's blended well enough to not draw your eye (unless I'm purposefully tugging at it to show my roots like in my photo). Plus my hair actually feels soft and silky after using this product - which is DEFINTELY not the case with 90% of the permanent dyes I've been experimenting with over the years. I do use 2 boxes for my long hair. The conditioner it comes with is really nice, smells great (fresh and not perfume-y at all) and leaves my hair feeling better than it did before dyeing. I'm glad I re-discovered this product and plan to keep using it! Would recommend.

## Frequently Bought Together

- Clairol Natural Instincts Demi-Permanent Hair Dye, 5 Medium Brown Hair Color, Pack of 3
- Clairol Root Touch-Up by Nice'n Easy Permanent Hair Dye, 5 Medium Brown Hair Color, (Pack of 1)

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.jp/products/97312039-clairol-natural-instincts-demi-permanent-hair-dye-5-medium-brown](https://www.desertcart.jp/products/97312039-clairol-natural-instincts-demi-permanent-hair-dye-5-medium-brown)

---

*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-03-01*