IROIRO Premium Natural Semi-Permanent Hair Color 210 Pastel Lavender (4oz)

I love this brand and it normally stays in quite a while as long as you wash with cooler water. This time I didn't lighten my hair properly lol so it faded quickly near the roots but that was totally my bad. I'm completely satisfied with the color itself it is vibrant and beautiful.

It works wonders! the perfect color, lasts long, and it doesn’t stain anything even when wet!

This stuff (pastel lavender purple) is potent! Smells great. My hair is a little damaged and was pre lightened about a year ago from a level five to about level eight partial highlights. I have about four inches of regrowth of my brown and 50% gray. This purple was applied to dry clean hair without conditioner, and left on for about ten minutes. everything that was previously highlighted ended up dark purple. The rest of my brown was tinted purple nicely but still more than I expected. Didn’t really take very much to my gray but that is to be expected. Today I shampooed my hair twice each with dandruff shampoo and clarifying shampoo and it’s a little less dramatic. I don’t love it but don’t hate it and I look forward to it fading more because I think it’ll be silvery purple. I have tried bubble gum pink with better results in the past and bought some more for my future impulses.

It works! I did a test strip as soon as I got it. My hair is naturally light brown, but I have some grown out light to medium blonde highlights. I left the product on for about an hour, undiluted, to see how it'd take before doing more and possibly fudging up my hair. This is a semi permanent colour, which means there is no developer to open the cuticle and deposit the dye, so it essentially is just coating your strands like conditioner would. If you have previously bleached or highlighted hair, it will have some porosity making it more likely the hair will take up the colour. If you're doing this on virgin hair, i.e. the cuticle is fully intact and not porous, this will likely fade quickly if it takes at all, because it's basically just slipping off like conditioner. Since this is a lavender purple, your hair needs to be lighter to see results. Think about it like a purple highlighter on paper. It'll show up really well if the paper is white, but not at all if the paper is black. If your hair isn't white or light blonde, remember to consider the colour wheel when applying. Purple is across from yellow, so applying this to yellow or orange hair is likely to just cancel out and create a sort of muddy brown colour. As far as the product itself, it works if you keep the above criteria in mind. It's conditioning, not drying, and has a really sweet sort of grapey scent. Can't comment on how it will fade just yet, but as with all semi permanent colours, that will depend on how much your hair grabbed onto it.

So, the color is nice and easy to apply. And it smells pleasant. My only issue is the color. I'm medium blonde but have colored it lavender for years. Since my natural color started to get darker, I lightened first. While the color is bright, it doesn't look like pastel lavender. It seems to really lean pinkish purple which isn't the outcome I was hoping for. I look like a jellybean lol! Hopefully this will help someone as far as the shade accuracy.

if you have anything more than a bob or even semi thick hair, plan on buying at least 3 of these to color your head. someone wrote that 1 covered their whole head of hair and left over a lot of product for later touch ups, and thats soooo wrong!! i did 1/4 of my hair and it was completely empty (and youre supposed to saturate your hair when dying so dont come at me for "overusing"). it had a nice sort of fruity floral scent so it wasnt chemically like other dyes, but it didnt leave any pigment at all to my hair. if anything, this brand should be labelled as a hair mask rather than a dye, super conditioning and left my hair real nice after letting the dye sit for 3 hours to try and soak in some color, but overall, stick to arctic fox and manic panic, maybe even try overtone for the conditioning colors. DONT BUY THIS GARBAGE!

Worked great for me, I let the color sit for almost 10 hours

Nice color, lasts a few weeks. Very vibrant. Great low price. I buy pink for me and blue and purple for my daughter. It's way cheaper to buy it here than at Sally's beauty store.