BC BonacureCOLOR FREEZE Silver Shampoo, 8.5-Ounce

I tried this shampoo on the recommendation of a favorite Youtuber and am very happy with the results. This formula is meant to keep your silver hair color from yellowing and it certainly does. Rumor has it if you leave it on a few extra minutes it will add a bit of lavender tone to your color but I haven't noticed that so far. However I have had less color fade between touch ups since I started using it, so definitely five stars on the results! This is a little pricier than my usual Brass Off shampoo, but going by the results it is definitely a good investment!

I lighten my hair to a platinum blonde ombré about once maybe twice a year and this was recommended by my wonder hair stylist and I commend her for it. It keeps me from having to lighten my hair 4 extra times a year (which causes evenmore damage to my hair). It takes out the brass/gold and makes my hair more of a platinum/ashy blonde. I love this shampoo. Definitely recommend to any and all blondes that have too much yellow/gold in their hair. Just be careful with leaving it in too long as your hair could turn purple. Haven't had this issue but other people I know have. I use this shampoo twice a week(which are the only times I wash my hair as washing it too much can cause unhealthy hair for someone like myself that lightens it).

When I had platinum hair, this was my go-to shampoo. Nothing else worked as good (or smelled as good!) as this shampoo. Because of the warm undertones of my natural hair it was very difficult for my hair not to look yellow as I tried to bring it to a white colour. This shampoo took care of any brassy/yellow tones in just a couple of washes! It turned my hair slightly purple if I left it in too long, but not enough to notice. It was a very fine line between white/silver/purple and I adored it. It moisturised my hair as well, so I was very thankful to find this! If I ever go platinum again, I will definitely be buying this. I recommend this to anyone who wants to lighten their hair!

I changed to this product from another and have been extremely pleased. It does not turn my gray/white hair purple or blue and that is a definite plus! Easy to use and my hair just shines. Another plus is that it also does not make what little is left of my brown hair brassy. A little goes a long way and does a great job.

I like the lather, the scent, and it does some lightening

Great purple shampoo! Does not leave hair purple or gray!!! Gives it a beautiful ice queen shine. Does not leave hair dull or dark bright and beautiful. Thank you!

This purple shampoo works the best! It brightens up my blonde color beautifully.

Pros: I love the fragrance of this shampoo. Unlike other reviewers, I did not find this drying AT ALL. Quite the contrary: it makes my hair smooth and soft. Cons: The only reason I dock it 2 stars is because even with leaving it in the hair for 5 minutes, I don't find that it deposits any cooling color whatsoever. It doesn't leave the hair brassy, it just doesn't leave it cool toned either. I like Clairol's Shimmer Lights products much better. Won't buy again.

Super silver Schampoo, nur die Abbildung ist leider falsch - die Verpackung sieht jetzt anders aus. Deswegen war ich zuerst ein bisschen irritiert. Sonst alles super. Sehr zu empfehlen.

Great for maintaining blondes/silver. Smells good, cleanses well and it's super pigmented and high quality so you don't need alot!

Have tried other "purple shampoos" for removing yellowing in hair. Very concentrated product and spreads easily. Nice scent. Totally brightens white and grey hair. Only purple shampoo I will now use.

Worst

Ich verwende dieses Produkt schon über viele Jahre und ich bin sehr zufrieden. Es hält das was es verspricht die Auffrischung von blondierten Haaren, zieht den Gelbstich raus und gibt unter anderen so ein leichten Silberstich, den ich persönlich sehr schön finde. Im grossen und ganzen sehr zufrieden.