Wella Permanent Illumina is Wellaâ€s biggest colour breakthrough in 20 years, creating a sheer colour that's luminous in every kind of light. With 31 intermixable shades it has become a global beauty phenomenon, setting the new standard of luminous, healthy-looking hair with infinite possibilities. Wellaâ€s patented Microlight technology protects the cuticles, allowing light to pass through- revealing previously unseen potential in hair. Giving up to 100% grey coverage and a sheer colour that's luminous in every kind of light.
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