New York Full 'N Soft Washable Mascara, Very Black, 1 Count

If you’re looking for a good basic mascara this is the one to buy. It’s super easy to apply and super easy to remove. I was beginning to to think there wasn’t any mascaras on the market anymore that could be removed with just warm water and a washcloth until I purchased this one. I would highly recommend it and I will definitely buy it again.

To me this is as nice as Clinique and lasts a long time. I started using this Full and Soft when I no longer lived close to a mall to buy Clinique. It does not clump but adds length and looks soft

LADIES. Let's get real. We're all looking for that perfect mascara that makes our lashes fluffy but full, natural looking but glamorous - basically, we want to look like we rolled out of bed with eyelashes ready for a makeup commercial. Unfortunately, it seems mascara is always either "natural" - as in, basically invisible - or "glam" - thick, black, emphatic but gloppy. Enter this mascara. I don't want to say that this is a panacea, because everyone and their lashes are different. But this goes on easily, doesn't coat your lashes in black goo, looks relatively un-made-up but still makes your eyelashes thick, bold, and full. I also can re-apply in the evening if I'm going out and it radically enhances the look, turning it into an evening ready mascara that is still not spiky. For me, this is huge. I can't stand it when my lashes stick together and clump, or when mascara keeps flaking off and piling under my eye. The other awesome thing about this is that it removes extremely easily (with soap or makeup remover; it doesn't flake off). Since using this, I never pull an eyelash out and seriously, who wants their mascara to cause them eyelash loss? Talk about contradictory. Basically . . . I think this is the best thing ever. It might not work for you, but at least it won't cost you a fortune to find out.

I think this is probably a pretty good product and I do like the way it goes on. It looks very natural and it doesn't clump and get gooey on your eyelashes. I'm still debating whether my eyes are going to be too sensitive to it or not. I tried it on yesterday and it seemed to be okay for as long as I usually wear mascara. I've had cancer surgery on my face and so I can't wear makeup right now.

I'm so tired of pulling and scrubbing to get off mascara at the end of the day so I went on a search to find one that removes easily. I use a cleansing balm and this mascara is a dream to remove at the end of the day. It makes my lashes look full and lush and I've noticed very little flaking.

Great Product Great Price Works Great

I was in the market for a black mascara that had a soft look and washed off easily for everyday wear. I usually go with the good old pink tube with the green top, but I decided to give this a try instead and... well, it's alright, but honestly this is nothing to write home about. The formula seems a bit weak and dry right out of the tube compared to other brands in the same price range, and the spoolie is basic so no whoop there either, but it does what it says and in the end, that's what matters. I wasn't expecting bells and whistles, but I would appreciate an easy, everyday wear formula at this price range that gives depth, length and color without struggle. I don't expect my lashes to look like falsies, but I would like a more moisturized look at the very least, and though I appreciate that this formula dries soft, it doesn't give any sheen, and thus , looks rather dull. For this price range or a dollar more, I think I could have found a brand that gave just a bit more oomph. One of the reviews said that this formula was good for a mature look. If you don't want bells and whistles, shine, and appreciate soft tones with muted glamour at an affordable price, then this wand is your girl. I have no doubt that it'll wash off easily. As a suggestion, if you're fem-presenting with medium tan to a rich or deep skin tone and between 30-45 in age, you may want to opt for a brand with more strength. This mascara is not likely to show up well on richer skin tones, so that's something to keep in mind. Overall, 6/10. Okay formula, soft touch, easy application, but a touch too lacking in oomph.

UPDATE JUNE 2025 - 5 stars! 🤩 ****this is my most used mascara, I recently got 2 others (COVERGIRL Clump Crusher Extension) & (essence | Lash Princess False Lash) I still prefer this mascara, the brush is smaller which makes it easier to individually get each lash, my lashes look longer and fuller when I put it on, and it stays all day EXCEPT the problem of it is not waterproof at all, so if I go and refresh my contacts by putting solution on the lense and put it back in there is a little bit of the mascara that comes off but it will dry and stay there unless reintroduced to water. That being said it comes off super easy, you don't have to fight and risk losing lashes taking it off (using bioderma) I was on the hunt for the perfect mascara when another reviewer on another product suggested this mascara, I thought, why not, it's only $7.57! I did before shots of my lashes, they are naturally long but have blonde tips so you can't really tell I have length but oh boy when you put this mascara on here comes the length! Instantly gave me volume, my lashes are not curled in these photo's so you can really tell how much they lifted just by using the mascara alone. it is a true black color as well which I love. There are a few notes I want to point out Pros: -It is a true black -Lifts & Volumizes -Leaves your lashes feeling soft/fluffy and not stiff, Very light formula that makes it feel like you aren't wearing anything! -Very easy to remove with Bioderma Micellar water and a cotton pad -Affordable!! -Good quality for an affordable price, accessible to anyone Cons: -The brush head is quite large/thick and I can tell it's not getting each individual lash like my IL MAKIAGE mascara wand does. -This is not waterproof -The mascara formula has a smell to it, it's not exactly unpleasant but it doesn't smell good.. like a cross between chemical factory & baby powder -It can flake if you are like me and wipe your eyes/get that build up in the corner of your eye of either eyeshadow or mascara