---
product_id: 8579375
title: "The Leaky Funnel: Earn more customers by aligning Sales and Marketing to the way businesses buy"
price: "¥3242"
currency: JPY
in_stock: true
reviews_count: 10
url: https://www.desertcart.jp/products/8579375-the-leaky-funnel-earn-more-customers-by-aligning-sales-marketing
store_origin: JP
region: Japan
---

# The Leaky Funnel: Earn more customers by aligning Sales and Marketing to the way businesses buy

**Price:** ¥3242
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Leaky Funnel: Earn more customers by aligning Sales and Marketing to the way businesses buy
- **How much does it cost?** ¥3242 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/8579375-the-leaky-funnel-earn-more-customers-by-aligning-sales-marketing)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
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## Description

The Leaky Funnel is the marketing strategy book authored by Hugh Macfarlane. This business novel is packed with fresh, key arguments for a major change in the way businesses organise and manage their combined Sales and Marketing resources.The central argument, that a new framework is needed for the aggregate Sales and Marketing force, is based on Hugh's 20 years-plus experience, and has now been well proven in many leading businesses as a means of accelerating the effectiveness of their endeavours to earn more customers."At last something different. This is a realistic picture of how sales and marketing get negotiated inside an organisation." -- Grahame Dowling. Professor of Marketing, Australian Graduate School of Management"highly relevant look at one of today's most critical topics, how to bring sales and marketing together." -- Don Schultz. Professor Emeritus-in-Service, Northwestern University, USA

Review: Easy to read - Great read & well worth going through the hypothetical business & sales process from the beginning & encountering all the challenges any normal company would face.
Review: Great learnings embedded in a compelling novel format - Hugh Macfarlane, who has declared his 20 year goal to be the leading global authority on B2B Marketing, shares his experience and thinking through the vehicle of a riveting story of a board who seeks higher performance and the leadership team who designs and delivers. Written from a refreshing Australian viewpoint (Christmas is in the summertime) this easy to read story contains both quantitative and soft skill insights to measuring and improving the Sales and Marketing Value Stream. If you liked the Lean books The Gold Mine: A Novel of Lean Turnaround or The Lean Manager you will enjoy this story as well! If you are looking for ways to dramatically increase your sales and marketing effectiveness, this work is definitely worth a read.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #5,634,750 in Books ( See Top 100 in Books ) #325 in Industrial Marketing (Books) |
| Customer Reviews | 3.5 out of 5 stars 28 Reviews |

## Images

![The Leaky Funnel: Earn more customers by aligning Sales and Marketing to the way businesses buy - Image 1](https://m.media-amazon.com/images/I/61dToFO6ISL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐ Easy to read
*by M***M on November 2, 2013*

Great read & well worth going through the hypothetical business & sales process from the beginning & encountering all the challenges any normal company would face.

### ⭐⭐⭐⭐⭐ Great learnings embedded in a compelling novel format
*by W***B on September 9, 2009*

Hugh Macfarlane, who has declared his 20 year goal to be the leading global authority on B2B Marketing, shares his experience and thinking through the vehicle of a riveting story of a board who seeks higher performance and the leadership team who designs and delivers. Written from a refreshing Australian viewpoint (Christmas is in the summertime) this easy to read story contains both quantitative and soft skill insights to measuring and improving the Sales and Marketing Value Stream. If you liked the Lean books The Gold Mine: A Novel of Lean Turnaround or The Lean Manager you will enjoy this story as well! If you are looking for ways to dramatically increase your sales and marketing effectiveness, this work is definitely worth a read.

### ⭐⭐⭐⭐ Novel demonstration of customer-supplier alignment
*by C***G on September 8, 2004*

More useful, more practical than an academic, theorised work, The Leaky Funnel shows both the need and methodology for an aligned customer-supplier buying-selling journey. An easy read, and capable of simple, effective implementation into an organisation which has consultative or enterprise selling requirements.

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*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-11-11*