--- product_id: 8495370 title: "L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Natural Blonde 9, 1 Hair Dye Kit" brand: "l'oreal paris" price: "¥4359" currency: JPY in_stock: true reviews_count: 13 url: https://www.desertcart.jp/products/8495370-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color store_origin: JP region: Japan --- # Up to 9 weeks fade-defying color No-drip gel formula for precise application UV filter & Vitamin E shine protection L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Natural Blonde 9, 1 Hair Dye Kit **Brand:** l'oreal paris **Price:** ¥4359 **Availability:** ✅ In Stock ## Summary > ✨ Own your glow with Superior Preference – color that lasts, shine that dazzles! ## Quick Answers - **What is this?** L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Natural Blonde 9, 1 Hair Dye Kit by l'oreal paris - **How much does it cost?** ¥4359 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/8495370-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color) ## Best For - l'oreal paris enthusiasts ## Why This Product - Trusted l'oreal paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Complete Color Kit:** All-in-one kit includes color gel, developer crème, shine protect conditioner, gloves, and easy instructions—everything you need for salon-quality results at home. - • **Long-Lasting Radiance:** Enjoy vibrant, fade-resistant color that stays fresh for up to 9 weeks, keeping you confidently camera-ready. - • **Precision No-Drip Gel:** Experience mess-free, exact application with our innovative no-drip gel formula that clings perfectly to every strand. - • **UV & Vitamin E Protection:** Shield your color from fading with a powerful UV filter and Vitamin E-infused conditioner that locks in shine and vibrancy. - • **Gray Coverage & Conditioning:** Seamlessly cover grays while nourishing hair with our conditioning gel for silky, resilient locks. ## Overview L'Oreal Superior Preference Luminous Fade-Defying Permanent Hair Color delivers rich, radiant, and long-lasting color with up to 9 weeks of fade resistance. Featuring a no-drip gel formula for precise application and a UV filter plus Vitamin E-infused conditioner, this kit covers gray hair while conditioning for silky, vibrant results. Perfect for all hair types, it offers professional-grade color and shine in over 50 luminous shades. ## Description Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color. ## Features - Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types - No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating - Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair - L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color - L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics ## Technical Specifications | Specification | Value | |---------------|-------| | Asin | B000KOQBZ4 | | Best Sellers Rank | #3 in Hair Color | | Item Model Number | CTX | | Manufacturer | L'Oreal Paris | | Material Feature | Biodegradable Warning | | Product Dimensions | 6.3 x 3.55 x 2.25 inches; 0.4 ounces | | Upc | 071249253243 | ## Product Details - **Brand:** L'Oreal Paris - **Color:** 09 Natural Blonde - **Item Form:** Gel - **Package Information:** Packet ## Images ![L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Natural Blonde 9, 1 Hair Dye Kit - Image 1](https://m.media-amazon.com/images/I/810COvGGRVL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: What is L’Oreal Preference haircolor?​** A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch. **Q: What has changed with the new formula?** A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application. **Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?** A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence **Q: Which L’Oreal Preference shade should I choose?** A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition. **Q: What should I use to maintain my hair color?** A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Best 9 for me *by on Reviewed in the United States July 22, 2026* This color works the best for me. There's several that are called 9. This one seems to saturate the color the best ### ⭐⭐⭐⭐⭐ Good product *by on Reviewed in the United States July 14, 2026* I’ve used this color for years it always comes out looking great . ### ⭐⭐⭐⭐⭐ True yellow blonde so hard to achieve. *by on Reviewed in the United States July 21, 2026* True yellow blonde color. Love it! ## Frequently Bought Together - L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 9 Natural Blonde, Pack of 1, Hair Dye - L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 8.5A Champagne Blonde, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1 - L'Oreal Paris Magic Root Rescue 10 Minute Root Hair Coloring Kit, Permanent Hair Color with Quick Precision Applicator, 100 percent Gray Coverage, 9 Light Blonde, 1 kit (Packaging May Vary) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.jp/products/8495370-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color](https://www.desertcart.jp/products/8495370-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color) --- *Product available on Desertcart Japan* *Store origin: JP* *Last updated: 2026-09-08*