Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

I like the flow of the book, how it guides you throughout various phases of tech marketing.

Read it to change the way you look at product marketing

Understanding Product Life Cycle. Explained very well.

Outstanding book! Must read for any B2B professional, especially for Entrepreneurs and those in Product, Sales and Marketing teams. One of the best business books I read..

Very Good Book

If you are a tech marketer or a start-up (esp B2B) this is the Bible!

Change the way you will sale. Good book

This book is excellent. A must have if you are in technology field of work. Actually a 5 Star rating. My 3-star rating is however due to the print quality of the book I received. The font is small and the ink is almost grey in colour. This doesn't give good contrast for human eye for an easy read. It's hard and you struggle to read it in dim lighting. I would recommend to go for a bigger font copy if that's available.

A classic that every entrepreneur, marketer, or product manager should read. It provides timeless strategies for taking innovative products from early adopters to the mainstream market. The updated edition keeps the examples relevant to today’s tech landscape. A foundational book that continues to deliver value years after its first release.

Extraordinario análisis del mercado de "high tech" y de las diferentes etapas por la que pasa una empresa que inicie su andadura en él. Su primera versión se publicó en 1991. Sus conceptos siguen muy vigentes, además de que el libro se ha ido actualizando. Yo en concreto he leído una edición de 2014. Casi imprescindible para alguien que esté planteandose innovar en ese mercado

Moore's classic work remains highly relevant. This updated edition provides valuable insights for technology companies navigating the transition from early adopters to the mainstream market. The framework for understanding different customer segments and tailoring marketing strategies accordingly is invaluable for anyone involved in technology product development and go-to-market strategies." This review highlights: Timeless Relevance: The core concepts of the book continue to be valuable. Updated Insights: The 3rd edition incorporates the latest market trends. Valuable Framework: Provides a practical framework for understanding customer segments. Relevance for Technology Companies: Essential for navigating the challenges of market adoption.

Still worth reading 50 years on. Dont stop at section 1, the second is even more insightful

Libro davvero utile e ben strutturato. Spiega in modo chiaro come portare un prodotto dalle prime fasi al mercato di massa, con esempi concreti e concetti facilmente applicabili. L’ho trovato molto utile per capire come posizionare correttamente un’offerta e superare le fasi critiche del lancio. Consigliato a chiunque lavori nel marketing o in product management.