---
product_id: 7970458
title: "L'Oreal Paris Superior Preference Hair Color, 10NB Ultimate Natural Blonde"
brand: "l'oreal paris"
price: "¥4851"
currency: JPY
in_stock: true
category: "L'oreal Paris"
url: https://www.desertcart.jp/products/7970458-loreal-paris-superior-preference-hair-color-10nb-ultimate-natural-blonde
store_origin: JP
region: Japan
---

# Up to 9 weeks fade-defying radiance UV filter & Vitamin E shine protection No-drip gel formula for precise application L'Oreal Paris Superior Preference Hair Color, 10NB Ultimate Natural Blonde

**Brand:** l'oreal paris
**Price:** ¥4851
**Availability:** ✅ In Stock

## Summary

> ✨ Own your signature blonde glow with fade-defying brilliance!

## Quick Answers

- **What is this?** L'Oreal Paris Superior Preference Hair Color, 10NB Ultimate Natural Blonde by l'oreal paris
- **How much does it cost?** ¥4851 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/7970458-loreal-paris-superior-preference-hair-color-10nb-ultimate-natural-blonde)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Condition & Protect:** Infused with a Vitamin E-enriched Shine Protect Conditioner and UV filter to lock in color and keep hair silky and resilient.
- • **Long-Lasting Radiance:** Experience vibrant, fade-defying color that stays luminous for up to 9 weeks—because your glow shouldn’t quit.
- • **Precision No-Drip Gel:** Our innovative no-drip gel formula ensures mess-free, exact application for salon-quality results at home.
- • **Ultimate Gray Coverage:** Seamlessly covers gray hair with rich, natural blonde tones that blend flawlessly with your style.
- • **Tailored for Every Hair Type:** Designed to work beautifully on all hair types, delivering consistent, salon-grade color and conditioning.

## Overview

L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color in Ultimate Natural Blonde 10NB delivers rich, long-lasting color with up to 9 weeks of radiant shine. Featuring a no-drip gel formula for precise application, it offers superior gray coverage and conditioning with a Vitamin E-infused Shine Protect Conditioner and UV filter. Suitable for all hair types, this permanent hair dye kit ensures salon-quality results with natural, fade-resistant color.

## Description

Bring salon-quality hair color home with L'Oreal Paris Superior Preference Permanent Hair Color. Designed for anyone seeking an at-home alternative to salon coloring, its salon-inspired formula delivers rich, luminous, fade-defying color for up to 9 weeks with gray coverage and natural looking results. Whether you are refreshing your signature shade, coloring your hair all over or touching up roots, Superior Preference lets you color on your schedule without booking a salon appointment. The no-drip oil-in-gel texture offers better hair adherence for precise application and even coverage, while its conditioning gel texture coats the hair fiber. Each kit includes Color Gel, Developer Crème, Shine Protect Conditioner, a pair of gloves and an instruction leaflet. Infused with a UV filter and Vitamin E, the Shine Protect Conditioner helps maintain first-day color vibrancy and leaves hair feeling soft and silky. Suitable for all hair types, Superior Preference offers colorist crafted shades across blonde, brown, black and red tones to help you find your signature color. Consult the shade guide on the box for results based on your starting hair color, and follow the included instructions for your chosen application. One box is recommended for short to medium hair, while two to three boxes may be needed for long or thick hair. Pair with L'Oreal Paris EverPure Glossing Shampoo for a full at-home hair care routine. Enjoy the convenience of permanent hair color from the comfort of your own home.

## Features

- Salon-Quality Color at Home: L'Oreal Paris Superior Preference Permanent Hair Color delivers rich, luminous, fade-defying color for up to 9 weeks with gray coverage. Enjoy natural looking results at home, with a formula suitable for all hair types
- Salon-Inspired Formula: The no-drip oil-in-gel hair dye offers better hair adherence for precise application and even coverage. Refresh your signature shade or cover grays at home with a conditioning gel texture that coats the hair fiber
- Complete Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, gloves and instructions. Process for 25 minutes, rinse, then apply the Shine Protect Conditioner to maintain first-day color vibrancy while leaving hair feeling silky
- Color on Your Schedule: This L'Oreal hair color is an at-home alternative to salon coloring for busy routines. Use for an all-over color application or root touch-up, following the included instructions, without scheduling a salon appointment
- Colorist Crafted Shades: Find your Superior Preference signature with luminous shades across blonde, brown, black and red tones. For a color refresh or gray coverage, check the shade guide on the box to see results based on your starting hair color
- Photos are taken under studio lighting conditions, the actual product may differ from the images shown. Images are for illustrative purposes only

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B000KOWJ28 |
| ASIN  | B000KOWJ28 |
| Best Sellers Rank | #162 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color |
| Brand Name | L'Oreal Paris |
| Color | 10NB Ultimate Natural Blonde |
| Container Type | Bottle |
| Customer Reviews | 4.5 4.5 out of 5 stars (59,303) |
| Global Trade Identification Number | 00071249253342 |
| Hair Color Permanence | Permanent |
| Hair Type | Normal |
| Item Form | Gel |
| Item Highlight | Permanent Hair Dye For Up to 9 Weeks Of Radiance, Gray Coverage & Conditioning, Salon-Inspired Routine |
| Item Weight | 0.01 kg |
| Item model number  | CX |
| Manufacturer | L'Oreal Paris |
| Manufacturer  | L'Oreal Paris |
| Manufacturer Part Number | 071249253342 |
| Material Features | Natural |
| Material Type Free | Aluminum Free,Paraben Free,Dye Free,Sulfate Free |
| Model Number | CX |
| Number of Items | 1 |
| Product Benefits | Conditioning, Hair Coloring |
| Product Dimensions  | 6.3 x 3.55 x 2.25 inches; 0.35 ounces |
| Recommended Uses For Product | Softening |
| Set Name | Superior Preference |
| Suitable Hair Color | Light Blonde |
| UPC | 071249253342 |
| UPC  | 071249253342 |
| Unit Count | 1 Count |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** 10NB Ultimate Natural Blonde
- **Item Form:** Gel
- **Package Information:** Bottle
- **Product Benefits:** Conditioning, Hair Coloring

## Images

![L'Oreal Paris Superior Preference Hair Color, 10NB Ultimate Natural Blonde - Image 1](https://m.media-amazon.com/images/I/417tnjHOCiL.jpg)
![L'Oreal Paris Superior Preference Hair Color, 10NB Ultimate Natural Blonde - Image 2](https://m.media-amazon.com/images/I/51lO-Voc6ML.jpg)
![L'Oreal Paris Superior Preference Hair Color, 10NB Ultimate Natural Blonde - Image 3](https://m.media-amazon.com/images/I/41XuU9n8bTL.jpg)
![L'Oreal Paris Superior Preference Hair Color, 10NB Ultimate Natural Blonde - Image 4](https://m.media-amazon.com/images/I/41JkTUQgR2L.jpg)
![L'Oreal Paris Superior Preference Hair Color, 10NB Ultimate Natural Blonde - Image 5](https://m.media-amazon.com/images/I/51Cm4jx4YZL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: What is permanent hair dye?**
A: Permanent hair dye is designed to provide long-lasting color that doesn't wash out. Superior Preference's fade-resistant formula offers vibrant, shiny color that lasts up to 9 weeks, leaving hair looking radiant and healthy.

**Q: What does fade-defying color mean, and how does it work in a permanent hair color formula?**
A: Fade-defying color is created using advanced formulas like Superior Preference, which locks in color and prevents it from washing out or fading over time. Its oil-infused gel formula provides even application and vibrant, fade-resistant shading.

**Q: Does Superior Preference permanent hair color provide full gray coverage?**
A: Yes, Superior Preference Permanent Hair Color offers seamless gray coverage from root-to-tip. If your primary concern is stubborn grays, we would recommend using our Excellence Crème Permanent Hair Color for 100% resistant gray hair coverage.

**Q: Which L’Oreal Preference shade should I choose?**
A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

**Q: What should I use to maintain my hair color?**
A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bond Repair+ Shampoo and Conditioner, and deep condition weekly with Superior Preference Ultra Care Conditioner.

## Frequently Bought Together

- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 10NB Ultra Natural Blonde, Pack of 1, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 10 Lightest Ultimate Blonde, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L'Oreal Paris Magic Root Cover Up Spray For Blondes with Dark Roots, Color Concealer, Ammonia and Peroxide Free, Light Blonde, 2 fl. oz.

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.jp/products/7970458-loreal-paris-superior-preference-hair-color-10nb-ultimate-natural-blonde](https://www.desertcart.jp/products/7970458-loreal-paris-superior-preference-hair-color-10nb-ultimate-natural-blonde)

---

*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-11-10*