---
product_id: 79609092
title: "Rimmel London Stay Matte Liquid Lip Color with Full Coverage Kiss-Proof Waterproof Matte Lipstick Formula that Lasts 12 Hours - 723 Trouble Maker, .21oz"
brand: "rimmel"
price: "¥4112"
currency: JPY
in_stock: true
reviews_count: 13
category: "Rimmel"
url: https://www.desertcart.jp/products/79609092-rimmel-london-stay-matte-liquid-lip-color-with-full-coverage
store_origin: JP
region: Japan
---

# 12-hour wear High pigment intensity Waterproof & kiss-proof Rimmel London Stay Matte Liquid Lip Color with Full Coverage Kiss-Proof Waterproof Matte Lipstick Formula that Lasts 12 Hours - 723 Trouble Maker, .21oz

**Brand:** rimmel
**Price:** ¥4112
**Availability:** ✅ In Stock

## Summary

> 💄 Own your look, stay matte, and never compromise.

## Quick Answers

- **What is this?** Rimmel London Stay Matte Liquid Lip Color with Full Coverage Kiss-Proof Waterproof Matte Lipstick Formula that Lasts 12 Hours - 723 Trouble Maker, .21oz by rimmel
- **How much does it cost?** ¥4112 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/79609092-rimmel-london-stay-matte-liquid-lip-color-with-full-coverage)

## Best For

- rimmel enthusiasts

## Why This Product

- Trusted rimmel brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **All-Day Boldness:** Experience fearless color that lasts a full 12 hours without fading or smudging.
- • **Vegan & Paraben-Free:** Make a statement with a cruelty-free, antioxidant-enriched formula that cares for your lips and the planet.
- • **Kiss-Proof Confidence:** Stay flawless with a waterproof, touch-proof formula that won’t budge through your busiest days.
- • **One-Stroke Perfection:** Achieve rich, full coverage instantly with a single, smooth application.
- • **Lightweight Matte Comfort:** Feel the freedom of a breathable, non-drying matte finish that keeps lips soft and comfortable.

## Overview

Rimmel London Stay Matte Liquid Lip Color in '723 Troublemaker' delivers a high-pigment, waterproof matte finish that lasts up to 12 hours. This lightweight, vegan formula offers full coverage in one stroke, is kiss-proof and touch-proof, and enriched with antioxidants for lip care. Perfect for professionals seeking bold, long-lasting lip color that keeps up with their dynamic lifestyle.

## Description

Want the London look? Rimmel London introduces Rimmel Stay Matte Liquid Lip Color. The liquid lipstick's high-intensity color delivers a bold makeup look that lasts up to 12 hours. Rimmel Stay Matte Liquid Lip Color delivers full coverage in one stroke that's both touch-proof and waterproof while also being lightweight and comfortable. The perfect gift for women everywhere!

Review: Excellent product! I LOVE IT ❤️ - I LOVE LOVE LOVE THIS COLOR and product!! The color stays on a pretty decent time. I mean, no one can say that they found something that will not come off their lips. For me, the color is perfect for my wardrobe and my skin color. The mat color once dry stays for a good long time and does not dry your lips out like everything else.
Review: Absolutely Love This Product and Seller - This product has always worked perfectly for me and I have been using it for years. I truly cannot thank the seller enough because I love this product so much. I searched everywhere for it and it seems like it is no longer sold anywhere else, so I really appreciate that you still carry it and make it available. It honestly means a lot. The seller was amazing from start to finish. The item was packaged extremely securely and with great care, and I was able to open it with zero damage. Shipping was incredibly fast and the product arrived exactly as described. You can tell the seller genuinely cares about their customers and the quality of what they send out. The color is beautiful and very pigmented, and the quality is outstanding. It lasts a long time and looks great no matter how long you wear it. It does not come off easily when eating, it does not smudge, and it does not do anything weird or bad. It also does not have a weird taste and does not have any gross chemical smells. It works exactly the way it is supposed to. I have tried so many other brands and nothing has ever compared to this. So many makeup stores online and in person claim theirs is the best, but this truly is the best one. I can confidently say this product is the one, and this seller is absolutely trustworthy. I highly recommend both the product and the seller and I would happily buy from them again.

## Features

- Bold liquid lipstick that gives an intense and long-lasting matte finish
- Touch-proof, kiss-proof vegan formula holds for up to 12 hours
- High-intensity lip colors create bold looks for all occasions
- Achieve full coverage in one stroke
- Lightweight, waterproof matte lipstick for all-day comfort

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07CD5NMHK |
| Additional Features | Not-Applicable |
| Age Range Description | Adult |
| Best Sellers Rank | #16,416 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #280 in Lipstick |
| Brand | Rimmel |
| Brand Name | Rimmel |
| Color | Troublemaker |
| Container Type | Tube |
| Coverage | Lightweight |
| Customer Reviews | 4.1 out of 5 stars 14,348 Reviews |
| Finish Type | Matte |
| Finish Types | Matte |
| Global Trade Identification Number | 03614226324726 |
| Item Dimensions | 0.75 x 4.52 x 0.75 inches |
| Item Form | Liquid |
| Item Weight | 6.5 g |
| Lip Color Intensity | High Pigment |
| Lip Color Shade Depth | Deep |
| Lip Color Type | Liquid Lipstick |
| Lip Color Undertone | bold |
| Manufacturer | Coty Beauty |
| Manufacturer Part Number | 3614226324726 |
| Material Type Free | Paraben Free |
| Model Number | 3614226324726 |
| Number of Items | 1 |
| Package Type Name | Bottle |
| Product Benefits | Waterproof |
| Skin Tone | All |
| Skin Type | All |
| Special Ingredients | Antioxidants |
| Specialty | Water-proof |
| Sun Protection | 15 sun_protection_factor |
| Target Audience | Unisex-Adults |

## Product Details

- **Brand:** Rimmel
- **Color:** Troublemaker
- **Finish Type:** Matte
- **Item Form:** Liquid
- **Product Benefits:** Waterproof

## Images

![Rimmel London Stay Matte Liquid Lip Color with Full Coverage Kiss-Proof Waterproof Matte Lipstick Formula that Lasts 12 Hours - 723 Trouble Maker, .21oz - Image 1](https://m.media-amazon.com/images/I/61hiR3sM3qL.jpg)
![Rimmel London Stay Matte Liquid Lip Color with Full Coverage Kiss-Proof Waterproof Matte Lipstick Formula that Lasts 12 Hours - 723 Trouble Maker, .21oz - Image 2](https://m.media-amazon.com/images/I/51Ba3E4AtoL.jpg)
![Rimmel London Stay Matte Liquid Lip Color with Full Coverage Kiss-Proof Waterproof Matte Lipstick Formula that Lasts 12 Hours - 723 Trouble Maker, .21oz - Image 3](https://m.media-amazon.com/images/I/912PrimGNHL.jpg)
![Rimmel London Stay Matte Liquid Lip Color with Full Coverage Kiss-Proof Waterproof Matte Lipstick Formula that Lasts 12 Hours - 723 Trouble Maker, .21oz - Image 4](https://m.media-amazon.com/images/I/61CS+kha4gL.jpg)
![Rimmel London Stay Matte Liquid Lip Color with Full Coverage Kiss-Proof Waterproof Matte Lipstick Formula that Lasts 12 Hours - 723 Trouble Maker, .21oz - Image 5](https://m.media-amazon.com/images/I/81GZ+i5WzjL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Excellent product! I LOVE IT ❤️
*by S***K on July 25, 2026*

I LOVE LOVE LOVE THIS COLOR and product!! The color stays on a pretty decent time. I mean, no one can say that they found something that will not come off their lips. For me, the color is perfect for my wardrobe and my skin color. The mat color once dry stays for a good long time and does not dry your lips out like everything else.

### ⭐⭐⭐⭐⭐ Absolutely Love This Product and Seller
*by E***O on January 5, 2026*

This product has always worked perfectly for me and I have been using it for years. I truly cannot thank the seller enough because I love this product so much. I searched everywhere for it and it seems like it is no longer sold anywhere else, so I really appreciate that you still carry it and make it available. It honestly means a lot. The seller was amazing from start to finish. The item was packaged extremely securely and with great care, and I was able to open it with zero damage. Shipping was incredibly fast and the product arrived exactly as described. You can tell the seller genuinely cares about their customers and the quality of what they send out. The color is beautiful and very pigmented, and the quality is outstanding. It lasts a long time and looks great no matter how long you wear it. It does not come off easily when eating, it does not smudge, and it does not do anything weird or bad. It also does not have a weird taste and does not have any gross chemical smells. It works exactly the way it is supposed to. I have tried so many other brands and nothing has ever compared to this. So many makeup stores online and in person claim theirs is the best, but this truly is the best one. I can confidently say this product is the one, and this seller is absolutely trustworthy. I highly recommend both the product and the seller and I would happily buy from them again.

### ⭐⭐⭐⭐ Decent Enough
*by A***K on April 13, 2023*

I normally use the Nyx Liquid Suede in the color Alien, but it's currently so expensive to order on Amazon that I decided to try this instead until I can get my hands on my usual liquid lip. To start, the color is not as strong and opaque as I'm used to, this has a slight sheer finish that can be built up on luckily, but I typically just like to do one layer as my lips get easily dried out. On a positive note though, having to build up the color doesn't leave my lips feeling too heavy or dried out, so that is good. It isn't really moisturizing, but it doesn't drain my lips of life so that is a huge plus. It also seems to stay put once it's dried, although I haven't done a full-day test so I'm not sure how long it will stay on. The final thing I do want to mention is the smell. Weirdly, this has a sort of candle wax-like smell to it. It's hard to describe but if you are sensitive to smells this could be an issue for you. Overall, I give it a 4/5. It probably won't be my go-to but in a pinch, it's a good enough option.

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*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-08-15*