---
product_id: 79609091
title: "London Stay Matte Liquid Lipstick, Urban Affair, 5.5 ml"
brand: "rimmel"
price: "¥1958"
currency: JPY
in_stock: true
reviews_count: 13
category: "Rimmel"
url: https://www.desertcart.jp/products/79609091-london-stay-matte-liquid-lipstick-urban-affair-5-5-ml
store_origin: JP
region: Japan
---

# 12HR Wear Kiss-Proof Coverage Waterproof Formula London Stay Matte Liquid Lipstick, Urban Affair, 5.5 ml

**Brand:** rimmel
**Price:** ¥1958
**Availability:** ✅ In Stock

## Summary

> 💄 Own the Matte Moment — Bold, Beautiful, Unstoppable!

## Quick Answers

- **What is this?** London Stay Matte Liquid Lipstick, Urban Affair, 5.5 ml by rimmel
- **How much does it cost?** ¥1958 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/79609091-london-stay-matte-liquid-lipstick-urban-affair-5-5-ml)

## Best For

- rimmel enthusiasts

## Why This Product

- Trusted rimmel brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **All-Day Boldness:** Experience up to 12 hours of vibrant, matte color that won’t fade or smudge.
- • **Kiss & Touch-Proof:** Confidently wear a lipstick that stays put through every kiss and handshake.
- • **Velvety Matte Comfort:** Lightweight, breathable texture that feels as good as it looks—no dryness, just style.
- • **Effortless London Edge:** Channel urban chic with a bold, high-impact color that’s as dynamic as your lifestyle.
- • **Unstoppable Waterproof:** Stay flawless rain or shine with a formula that resists water and sweat.

## Overview

Rimmel London Stay Matte Liquid Lipstick in Urban Affair delivers a high-intensity, velvety matte finish with up to 12 hours of kiss-proof, touch-proof, and waterproof wear. Lightweight and comfortable, this liquid lipstick offers full coverage in a single stroke, perfect for the modern professional seeking long-lasting, bold lip color that keeps pace with a dynamic urban lifestyle.

## Description

Product Description Want the London look? Stay Matte Liquid Lip Colour is a liquid lipstick with high-intensity colour, velvety matte finish, and a long-lasting, comfortable wear. Boldness that stays on up to 12HR . Stay Matte delivers full coverage in one stroke that's kiss-proof, touch-proof, and waterproof while also being unbeliveably comfortable and lightweight. Rimmel London is an inner confidence that how we look is always cool, irreverent, never predictable and always evolving. Rimmel is not perfection or intimidating, it is like London : young, urban, eclectic, edgy. It is expression with no rules, it is real, it is accessible. GET THE LONDON LOOK. Ingredients Rimmel P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Exfoliate lips and moisturize. Apply a thin layer of lipstick and allow to dry for a few seconds. Apply a second layer for better coverage and durability. To remove the lipstick at the end of the day, use makeup remover or cleaning cloth. See more

Review: Good purchase - Rimmel London Stay Matte Lipstick Review Nice color and smooth texture, but it feels a bit dry after a while. Stays on fairly well though — good for the price.
Review: Liquid Lipstick - Lovely liquid lipstick dry's doesn't smudge or come off, when eating drinking or kissing lovely colour as well.

## Features

- Bold Matte Liquid Lip Colour
- Kiss-Proof
- Touch-Proof
- Water-Proof
- Up to 12Hr Wear

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B077QN98V1 |
| ASIN  | B077QN98V1 |
| Batteries | 1 A batteries required. |
| Batteries  | 1 A batteries required. |
| Best Sellers Rank | 3,433 in Beauty ( See Top 100 in Beauty ) 38 in Lipsticks |
| Brand | Rimmel |
| Colour | Pink |
| Country of Origin | Great Britain |
| Customer Reviews | 3.9 3.9 out of 5 stars (8,062) |
| Customer reviews | 3.9 3.9 out of 5 stars (8,062) |
| Date First Available | 17 Jan. 2018 |
| Delivery information | We cannot deliver certain products outside mainland UK ( Details ). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout. |
| Format | Liquid |
| Item dimensions L x W x H | 17 x 17 x 104 millimetres |
| Item model number | 34992572860 |
| Item model number  | 34992572860 |
| Item weight | 5.5 Grams |
| Manufacturer | Coty |
| Manufacturer  | Coty |
| Package Weight | 0.02 Kilograms |
| Package dimensions | 10.3 x 1.7 x 1.5 centimetres |
| Product Dimensions | 1.7 x 1.7 x 10.4 cm; 5.5 g |
| Product Dimensions  | 1.7 x 1.7 x 10.4 cm; 5.5 g |
| Skin type | All |
| Special features | Long-lasting, Waterproof |
| Speciality | Long-lasting,Waterproof |
| Target audience | Women |
| Volume | 30 Millilitres |

## Product Details

- **Age range (description):** Adult
- **Brand:** Rimmel
- **Colour:** Pink
- **Country/region of origin:** Great Britain
- **Finish type:** Matte
- **Item form:** Liquid
- **Material Type Free:** Paraben Free
- **Product benefits:** Long Wearing
- **Skin tone:** All
- **Speciality:** Long-lasting,Waterproof

## Images

![London Stay Matte Liquid Lipstick, Urban Affair, 5.5 ml - Image 1](https://m.media-amazon.com/images/I/418cLb-ojcL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Good purchase
*by T***N on 9 October 2025*

Rimmel London Stay Matte Lipstick Review Nice color and smooth texture, but it feels a bit dry after a while. Stays on fairly well though — good for the price.

### ⭐⭐⭐⭐⭐ Liquid Lipstick
*by O***E on 4 December 2025*

Lovely liquid lipstick dry's doesn't smudge or come off, when eating drinking or kissing lovely colour as well.

### ⭐⭐⭐⭐ Lovely colour. Bright but not too bright! Stays on well.
*by C***Y on 2 April 2025*

Love this colour (coral sass) on me. My skin tone is medium Caucasian, a bit sallow, and this colour really lifts it. It’s a vibrant (not carrot orange!) coral with pinky undertones. It’s very matte, which is what I prefer, and not sticky. The basic stain seems to stay on really well, even after eating and drinking. The only drawback (hence 4 stars) is that it feels very dry on the lips. Not a deal breaker, though, because I quickly got used to the feel, and I just put some clear balm (burts bees from amazon) on top. Also, I find it hard to find a really good colour for my complexion so am prepared to compromise. It’s fairly easy to apply. The applicator is a bit hard to pull out! Found it didn’t go on too evenly so I rubbed it in a bit first, and then applied another coat. Then it stays on really well. There’s no really significant smell or taste. I’m really happy with this colour and will definitely buy again.

## Frequently Bought Together

- Rimmel Stay Matte Liquid Lip Colour - 860 Urban Affair
- Rimmel London Stay Matte - 003 - Primer, Ultra-Lightweight, Controls Shine, Doesn’t Feel Greasy, 1oz

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**Shop now:** [https://www.desertcart.jp/products/79609091-london-stay-matte-liquid-lipstick-urban-affair-5-5-ml](https://www.desertcart.jp/products/79609091-london-stay-matte-liquid-lipstick-urban-affair-5-5-ml)

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*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-02-02*