---
product_id: 77201514
title: "La Riche Directions Semi-Permanent Hair Color 100ml Tubs - Atlantic Blue"
brand: "la riche"
price: "¥2394"
currency: JPY
in_stock: true
reviews_count: 13
category: "La Riche"
url: https://www.desertcart.jp/products/77201514-la-riche-directions-semi-permanent-hair-color-100ml-tubs-atlantic
store_origin: JP
region: Japan
---

# 30 min quick application Ammonia & peroxide free formula Vibrant semi-permanent pigment La Riche Directions Semi-Permanent Hair Color 100ml Tubs - Atlantic Blue

**Brand:** la riche
**Price:** ¥2394
**Availability:** ✅ In Stock

## Summary

> 💙 Unleash your inner icon with Atlantic Blue brilliance!

## Quick Answers

- **What is this?** La Riche Directions Semi-Permanent Hair Color 100ml Tubs - Atlantic Blue by la riche
- **How much does it cost?** ¥2394 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/77201514-la-riche-directions-semi-permanent-hair-color-100ml-tubs-atlantic)

## Best For

- la riche enthusiasts

## Why This Product

- Trusted la riche brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Universal Use:** Works best on bleached or pre-lightened hair for maximum color payoff and longevity.
- • **Vibrant Atlantic Blue:** Make a bold statement with intense, eye-catching color that turns heads.
- • **Cruelty-Free Confidence:** Ethically crafted with no animal testing—beauty with a conscience.
- • **Gentle on Hair, Tough on Fade:** Ammonia, peroxide, and paraphenylenediamine free for healthier, shinier locks.
- • **Quick 30-Minute Transformation:** Get salon-worthy results fast—perfect for busy pros on the go.

## Overview

La Riche Directions Semi-Permanent Hair Color in Atlantic Blue delivers vibrant, long-lasting color in just 30 minutes. This ammonia- and peroxide-free formula nourishes hair while providing a bold, fade-resistant finish. Ideal for bleached or pre-lightened hair, it’s cruelty-free and easy to apply, making it the go-to choice for millennials seeking standout style with ethical values.

## Description

Product Description Direct colour cream for tundouml; bright, bright colours for the ultimate, coloured style. Hair is also protected from drying out without exposure time, can be used from colour boost effect on natural hair to ultra-space for bleached hair, red tundouml; ne, mandarin, flamingo pink and plum can be used universally. Tundouml with weak red content and other colour tundoumls. ;;ne require bleached hair or pre-bleaching. Ingredients Aqua (Pure), Cetearyl Alcohol, Distearoylethyl, Hydroxyethylmonium, Methosulfate (And) Cetearyl Alcohol, Ceteareth-20, Citric Acid, Methylparaben, Hc Yellom 4, Basic Orange 31 Basic Violet 16, Basic Red 51, Ci60730, Basic Blue 99 Hc Blue 15, Ci42520. Directions Apply the cream to dry, unwashed hair, leave it on for 30 minutes, then rinse thoroughly.

Review: Excellent dye- highly pigmented - Great dye- highly pigmented so nice strong colours. I have dark hair with some greys and tend to use Atlantic blue which initially will colour all my hair blue - my dark areas only reflect blue in the light but my greys are quite bright. I usually find that that the colour will gently fade and after around 6 washes my darker hair only holds a faint blue but my greys hold it for months! - as I am an older woman now I feel this is perfect for me and I don’t have to worry about lightening my hair with bleach.I frequently get complements on my colour but really I just bung it on (with gloves) and when I can be bothered I reapply. When using just make sure you apply a thick cream or Vaseline around your entire hairline and ears to prevent the colour from dying your skin as it is very hard to remove without scrubbing! I then dip a fine comb into the pot to scoop up approx dessert spoon of dye and then apply to separated section of hair by using my comb like a knife to spread it over the surface - I then will comb the section out repeatedly from root to tip to ensure even coverage. I have a short Bob so I find this quite easy but if you can get someone to help even better! I then leave for around 30mins before washing out, rinsing thoroughly just with water until it runs almost clear and then using a small amount of shampoo to remove the last of the dye. I then will sometimes use a conditioner but often not as I find that my hair tends to feel quite soft after dyeing. I will say that for a few nights you should not have a white pillowcase as the colour will transfer!(easily comes out in the wash) and also that your shower/bath will be blue too- again comes off when you clean hard! Also recommend laying down an old towel/sheet/newspaper on the floor to protect your floor from drips. Hair dye likes to try and get everywhere!
Review: Great and easy to use - Great colour, mixed this with the violet and was so amazing. Made my hair so soft due to the moisturizer in there and always a great colour.

## Features

- La Riche Directions Semi Permanent Hair Dye
- Bright hair dye colours
- Tamper proof lid
- Instructions included
- Not tested on animals

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B003UTC7RW |
| Benefits | Hair Coloring |
| Best Sellers Rank | 3,909 in Beauty ( See Top 100 in Beauty ) 38 in Semi-Permanent Hair Colour |
| Brand | La Riche |
| Brand Name | La Riche |
| Colour | Atlantic Blue |
| Container Type | Tin |
| Customer Reviews | 4.4 out of 5 stars 26,046 Reviews |
| Full Cure Time | 30 Minutes |
| Hair Color Permanence | Temporary |
| Hair Type | Straight |
| Hair type | Straight |
| Item Form | Liquid |
| Item Weight | 0.2 Pounds |
| Item form | Liquid |
| Manufacturer | Directions |
| Manufacturer Part Number | 693120531 |
| Material Features | Natural |
| Material Type Free | animal products |
| Model Number | 5014 |
| Number of Items | 1 |
| Package Size Name | 88 ml |
| Package information | Tin |
| Product benefits | Hair Coloring |
| Recommended Uses For Product | Hair dye and tint |
| Suitable Hair Colour | All Hair Colours |
| Unit Count | 100.0 millilitre |

## Product Details

- **Brand:** La Riche
- **Colour:** Atlantic Blue
- **Hair type:** Straight
- **Item form:** Liquid
- **Material Type Free:** animal products
- **Material feature:** Natural
- **Number of items:** 1
- **Package information:** Tin
- **Product benefits:** Hair Coloring
- **Unit count:** 100.0 millilitre

## Images

![La Riche Directions Semi-Permanent Hair Color 100ml Tubs - Atlantic Blue - Image 1](https://m.media-amazon.com/images/I/71CYCVXmQmL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Excellent dye- highly pigmented
*by A***R on 31 July 2022*

Great dye- highly pigmented so nice strong colours. I have dark hair with some greys and tend to use Atlantic blue which initially will colour all my hair blue - my dark areas only reflect blue in the light but my greys are quite bright. I usually find that that the colour will gently fade and after around 6 washes my darker hair only holds a faint blue but my greys hold it for months! - as I am an older woman now I feel this is perfect for me and I don’t have to worry about lightening my hair with bleach.I frequently get complements on my colour but really I just bung it on (with gloves) and when I can be bothered I reapply. When using just make sure you apply a thick cream or Vaseline around your entire hairline and ears to prevent the colour from dying your skin as it is very hard to remove without scrubbing! I then dip a fine comb into the pot to scoop up approx dessert spoon of dye and then apply to separated section of hair by using my comb like a knife to spread it over the surface - I then will comb the section out repeatedly from root to tip to ensure even coverage. I have a short Bob so I find this quite easy but if you can get someone to help even better! I then leave for around 30mins before washing out, rinsing thoroughly just with water until it runs almost clear and then using a small amount of shampoo to remove the last of the dye. I then will sometimes use a conditioner but often not as I find that my hair tends to feel quite soft after dyeing. I will say that for a few nights you should not have a white pillowcase as the colour will transfer!(easily comes out in the wash) and also that your shower/bath will be blue too- again comes off when you clean hard! Also recommend laying down an old towel/sheet/newspaper on the floor to protect your floor from drips. Hair dye likes to try and get everywhere!

### ⭐⭐⭐⭐⭐ Great and easy to use
*by S***T on 28 July 2026*

Great colour, mixed this with the violet and was so amazing. Made my hair so soft due to the moisturizer in there and always a great colour.

### ⭐⭐⭐⭐⭐ Fun hair dye
*by T***E on 13 October 2026*

Great pigment, it conditions the hair leaving it great quality

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*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-10-26*