- 100% PURE 2nd Skin Concealer, Shade 5, 0.17 fl oz | Full Coverage & Lightweight; Vegan, Fruit Pigmented

I wanted to switch to a consealer with all natural ingredients. I felt others are drying my skin and not helping at all with wrinkles. I tried it and it has pretty good coverage and doensnt look or feel oily. Its a little thick but it works pretty well so im happy!

This is my second time buying this stuff and I love it. Blends beautifully and mixes well with other brands or lotion . Can be used to conceal but can also be used as a foundation blended out.

I'm used to natural makeup leaving more to be desired.. So this brand really blew me away. Feels light and goes on easily. I saw another review saying it turned her orange after a bit..I didn't have that problem. Will buy again and try their other products.

Picture isn’t accurate, not for girls with lighter skin tone. I thought it would be my skin tone because in the photos it shows as a lighter shade. When I put it on my face and left it on for a couple hours, it oxides and made me look orange. I am truly embarrassed by this product because I went to work using it and it had made me look orange.

I’ve been using this concealer for about two weeks. Pros: Clean, non-toxic makeup, sheer, long-lasting coverage. Cons: Thin and even lightest shade has an orange tint. I will continue to use it because it is non-toxic. Just wish I could get it in a less orange-tinted shade.

I get contact dermatitis with every other concealer or foundation except for 100% Pure products. This concealer gives a nice coverage and has a matte finish. I would compare the coverage to the Urban Decay naked skin concealer. The only thing that is missing from this brand are more shades to select from. I regularly use shade 4 (too light for me, but I used it as a highlight for underye), but tried it in shade 5 and its just too pink. Mixing them was nice, but too expensive.

I'm 42 and I have never been pleased with the undereye concealers I've used. They always have creased, not covered, been the wrong color, "melted", dried my eyes out and caused eczema. I've tried so many brands. This is the first brand that blends in seamlessly, improves the skin under my eyes, and doesn't crease! I really love it.

I used to LOVE this concealer and had it for over a year. I purchased a new one and it makes my under eyes insanely dry and crusty when the one I had previously never did this! Such a shame!