--- product_id: 76559891 title: "New York Superstay Matte Ink Liquid Lipstick, Iconic Ruler | No budge bold color for 16H | Transferproof, Waterproof, Foodproof" brand: "maybelline" price: "Β₯1388" currency: JPY in_stock: true reviews_count: 13 url: https://www.desertcart.jp/products/76559891-new-york-superstay-matte-ink-liquid-lipstick-iconic-ruler-no store_origin: JP region: Japan --- # 16-hour wear Intense pigment coverage Non-drying formula New York Superstay Matte Ink Liquid Lipstick, Iconic Ruler | No budge bold color for 16H | Transferproof, Waterproof, Foodproof **Brand:** maybelline **Price:** Β₯1388 **Availability:** βœ… In Stock ## Summary > πŸ’„ Own your power with the iconic red that never quits! ## Quick Answers - **What is this?** New York Superstay Matte Ink Liquid Lipstick, Iconic Ruler | No budge bold color for 16H | Transferproof, Waterproof, Foodproof by maybelline - **How much does it cost?** Β₯1388 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/76559891-new-york-superstay-matte-ink-liquid-lipstick-iconic-ruler-no) ## Best For - maybelline enthusiasts ## Why This Product - Trusted maybelline brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - β€’ **Shade for every mood:** Available in 25+ versatile shades, from subtle nudes to iconic reds like RULER, perfect for any occasion. - β€’ **One swipe, full impact:** Highly pigmented formula delivers rich, bold color in a single effortless application. - β€’ **Precision meets luxury:** Unique wand applicator and luxe tube design enable mess-free, precise application every time. - β€’ **Comfort meets longevity:** Non-drying, lightweight formula ensures lips stay soft and comfortable all day long. - β€’ **All-day confidence, zero touch-ups:** Up to 16 hours of fade, smudge, and transfer-proof matte color keeps you flawless from dawn to dusk. ## Overview Maybelline New York Superstay Matte Ink Liquid Lipstick in Iconic Ruler offers a bold, transfer-proof matte finish that lasts up to 16 hours. Featuring intense pigments and a non-drying formula, it delivers full coverage in one swipe while keeping lips soft and comfortable. Available in over 25 shades, this lipstick is designed for long-lasting wear without compromise, packaged in a sleek tube with a precision applicator. ## Description A shade as celebrated as New York City. Loved by all, RULER is well known for its gorgeous red hue that flatters all people and all skin tones. Come join the movement, and experience Red like never before .The Maybelline Super Stay Matte Ink Liquid Lipstick, Iconic Ruler Collection delivers an intense colour with a matte finish and is super lightweight. The highly pigmented formula of this Maybelline lipstick is transfer proof and lasts for up to 16 hours without making your lips feel chapped or dried. The gorgeous red hue flatters all Indian skin tones and can suit your every mood. The Maybelline Super Stay Lipstick comes in a luxe tube with a unique wand applicator that allows a non-messy and precise application effortlessly. ## Features - Provides up to 16 hours of fade, smudge, and transfer-proof matte color - Intense pigments deliver full coverage in just one swipe - Non-drying formula keeps lips soft and comfortable all day - Perfect for long-lasting wear without compromising comfort - Available in 25+ shades, from subtle to bold for every mood ## Technical Specifications | Specification | Value | |---------------|-------| | Asin | B07DRLK38Z | | Best Sellers Rank | #56 in Lipsticks | | Country Of Origin | China | | Date First Available | 15 June 2018 | | Generic Name | Lipstick | | Importer | L'OrΓ©al India Pvt. Ltd. A-Wing, 8th Floor, Marathon Futurex, NM Joshi Marg, Lower Parel, Mumbai, Maharashtra 400014 | | Included Components | Lipstick | | Is Discontinued By Manufacturer | No | | Item Dimensions Lxwxh | 18 x 18 x 113 Millimeters | | Item Model Number | SSLMIR80-00 | | Manufacturer | Maybelline, Yichang Tianmi International Cosmetics Co.,44300, No.18 Xihu Road, Xiling Economic Developing Zone, China | | Net Quantity | 5 Milliliters | | Packer | Yichang Tianmi International Cosmetics Co.,44300, No.18 Xihu Road, Xiling Economic Developing Zone, China | ## Product Details - **Age Range (Description):** Adult - **Brand:** Maybelline - **Colour:** 80 Ruler - **Finish Type:** Matte - **Item Form:** Liquid - **Item Weight:** 5 Milligrams - **Material Type Free:** Paraben Free - **Product Benefits:** Long Wearing - **Skin Tone:** All - **Speciality:** Long Lasting ## Images ![New York Superstay Matte Ink Liquid Lipstick, Iconic Ruler | No budge bold color for 16H | Transferproof, Waterproof, Foodproof - Image 1](https://m.media-amazon.com/images/I/41zozKb+W5L.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: What is the expiry date of the product Ambitious??????** A: 2021 **Q: I want perfect red colour which shade is perfect can anyone explain** A: Try the Maybelline New York Super Stay Matte Ink Liquid Lipstick- Red , 20 Pioneer **Q: Hiw long does it last?** A: It can last whole day it's actually super stay **Q: Expiry date kya hai** A: "Dear Anju, The Manufacturing date & Expiry date/shelf life of the product is mentioned on the product pack. However, to help consumers make a choiceful purchase decision; the Best Before Date is also mentioned on the product page, request you to kindly refer to the same before placing your order." ## Customer Reviews ### ⭐⭐⭐⭐⭐ Must have it. *by on Reviewed in India 20 July 2026* My favourite lipstick shade, I always use this lipstick on every occasion. Super stay lipstick, transfer proof, waterproof lipstick, stay upto 16hrs , you must try this lipstick ### ⭐⭐⭐⭐ Amazing staying power. *by on Reviewed in India 30 April 2019* I'm in love with this liquid lipsticks mainly because of it's awesome, amazing staying power and range of colors Maybelline offers for every skin tone beauties. Currently i'm having 3 of these..lover(Mauve nude shade),Self-Starter(peachie Orangish color,)Ruler( Rosy pink with slightly brown under tone)Am having eye on some others too (lol)Now let's sum up the Pros and Cons i personally found out after using these.Pros:-1.Nothing but staying power.Stays intact and fresh for a long, long time even if you eat,drink,kiss.2.Its not powdery Matte rather its semi matte because i found out little sheen even after it dried out completely.May be that's why it did not dry out my lips.3.Wide and gorgeous color range.Except their nude and bold colors,mostly suits Indian skin tones.4.It offers opaque color in just one swipe.Glides on lips smoothly. The applicator they provide just right to pick up decent amount of product at one go.Cons:-1. Sticky.Yes ,when you apply and press your lips together .Lips gonna stick together.even after it dries out completely u will still feel little negligible amount of stickiness .2.It takes at least 5 mins to dry out completely.3.Too much of product will make blunder.It will set on the cracks on your lips,will stick more.In this lipsticks "Less is More" is the policy.4.Removing the product from your lips is kinda hassle. You seriously need a oil based make up remover or oils to remove.If you are someone who hates to touch up and don't mind little stickiness ,this is just right for you.P.s. though it provides opaque color at one swipe but if u need more of intense color apply the 2nd quote only after the first quote dries down completely.Thank you. ### ⭐⭐⭐⭐⭐ Gorgeous colour and good quality *by on Reviewed in India 21 March 2026* Liked the colour and the quality of the product. It's a "must have" in the kitty bag product ## Frequently Bought Together - Maybelline New York Super Stay Matte Ink Liquid Lipstick - 80 Ruler,5ml - Maybelline New York Sensational Liquid Matte Lipstick, 02 Soft Wine, 7 ml --- ## Why Shop on Desertcart? - πŸ›’ **Trusted by 1.3+ Million Shoppers** β€” Serving international shoppers since 2016 - 🌍 **Shop Globally** β€” Access 737+ million products across 21 categories - πŸ’° **No Hidden Fees** β€” All customs, duties, and taxes included in the price - πŸ”„ **15-Day Free Returns** β€” Hassle-free returns (30 days for PRO members) - πŸ”’ **Secure Payments** β€” Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** β€” Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.jp/products/76559891-new-york-superstay-matte-ink-liquid-lipstick-iconic-ruler-no](https://www.desertcart.jp/products/76559891-new-york-superstay-matte-ink-liquid-lipstick-iconic-ruler-no) --- *Product available on Desertcart Japan* *Store origin: JP* *Last updated: 2026-08-20*