LOGO MODERNISM
Product ID: 76278443
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Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design . This unprecedented TASCHEN publication, authored by Jens Müller , brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity . Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic . Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares. Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski , and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968 . An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form. Review: One of the Best in the Business ! - It's a wonderful book, with tons of logos for inspiration and also we can learn a lot from this amazing Book ! Review: Excellent book about Logo Inspiration , all the inspiration Logo in this Book - All Logo designer should buy this book , there is thousand of logo in this book by their category , Very inspiration logo in this book and suggest every logo designer to purchase this book , excellent designs
| Best Sellers Rank | #81,743 in Books ( See Top 100 in Books ) #176 in Architecture (Books) #338 in Design & Fashion (Books) #5,127 in Reference (Books) |
| Customer Reviews | 4.8 out of 5 stars 1,306 Reviews |
B**B
One of the Best in the Business !
It's a wonderful book, with tons of logos for inspiration and also we can learn a lot from this amazing Book !
H**R
Excellent book about Logo Inspiration , all the inspiration Logo in this Book
All Logo designer should buy this book , there is thousand of logo in this book by their category , Very inspiration logo in this book and suggest every logo designer to purchase this book , excellent designs
A**L
Pretty good for logo design references.
It's very helpful to all whether you are a beginner or professional.
B**R
Love it
Love it. All types of logo references and explanation of designing.
J**N
Book
amazing book 📚🔥
S**H
Five Stars
Best book for logo design
P**I
Geeta of Logos.
Must buy who want to learn logo designing.
S**L
Very good experience
five star
B**E
So Much Awesomeness!
Like others have said, this book is huge and heavy, I didn't measure it but it looks to be about 11x17x2. As a reference it is crazy good with tons of inspiring marks. It'll require a solid coffee table or bookcase and is a two handed carry. My kids (9 and 11) were as excited about the book as I was and after flipping through it for 10 minutes my 11 year old started trying to draw the ones that he liked without any prompting - I'd much rather have him doing that than asking to play video games : ). I teach high school graphic design and I know my students are going to love this book as well, it's just that good. Prime delivery = 2 days from ordering to the door. Nice!
V**E
An absolute must have for all designers and creatives!
A truly great book from Taschen. I cannot recommend it enough for any designer or creative, or even just someone who vaguely interested in the field. It's an excellent learning resource as well as a source of possible inspiration. Everything is printed on great quality and weight of paper, and the print quality is excellent. It's an absolute joy to browse. The whole book is laid out excellently, and is really easy to navigate. Unrelated to the contents and quality book itself, the corners of mine were a little bit smushed on delivery, so Amazon could do a better job at packaging these.
M**M
ロゴマークの過去を知る為に
東京五輪／パラリンピックエンブレムの応募 〆切も間近となりましたが、本書を手にした 方は似たものが掲載されていないかドキドキ したのではないでしょうか。それぐらい多数 のロゴマークが紹介されています。 特にネット検索では見つからないような過去 のロゴマークが多く取り上げられているのは 大いに参考になりました。元々本書の趣旨が、 シンプル明解なモダンデザイン発生期に重点 をおいているので、メインは９０年代中期の ものになります。カラーよりもモノクロ映え することを意識した時代といえます。現代の デザインを多種多様なメディアに対応できる 運動神経を内包したものとすれば、当時のデ ザインは紙面の一角に、どっしりと構えて様 になるものが多いですね。頑固親父のごとく。 しかしながら、要素の大きさや数や向きを変 えただけの類似作も数多く存在しているのに は驚きました。パクってないのは解るにして も、造形を純度化する方向が共通すると似て しまうという事例集的な見方もできます。 オリンピック関連では１９６８メキシコ五輪 のエンブレムで４ページ分のトピックあり。 ロゴデザインによる展開力を示したという点 で影響力のあった大会と位置づけてられてい ることがわかります。
E**K
Excelente libro
Llegó en excelentes condiciones. Muy útil para los que se dedican al diseño
C**R
A good coffee table book
I am no logo designer but I do enjoy good design. I would recommend it if you particularly like minimalism, otherwise there might be better options these days.
Trustpilot
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