---
product_id: 741059221
title: "Elvive Hyaluron + Pure 72H Purifying Shampoo for Oily Hair, Clarifying Shampoo with Salicylic Acid and Hyaluronic Acid, 28 Fl Oz"
brand: "l'oreal paris"
price: "¥11343"
currency: JPY
in_stock: true
reviews_count: 6
category: "L'oreal Paris"
url: https://www.desertcart.jp/products/741059221-elvive-hyaluron-pure-72h-purifying-shampoo-for-oily-hair-clarifying
store_origin: JP
region: Japan
---

# 72H lasting freshness 100% residue removal Dual-action hydration Elvive Hyaluron + Pure 72H Purifying Shampoo for Oily Hair, Clarifying Shampoo with Salicylic Acid and Hyaluronic Acid, 28 Fl Oz

**Brand:** l'oreal paris
**Price:** ¥11343
**Availability:** ✅ In Stock

## Summary

> 💧 Refresh your roots, hydrate your hustle — 72H pure confidence in every wash!

## Quick Answers

- **What is this?** Elvive Hyaluron + Pure 72H Purifying Shampoo for Oily Hair, Clarifying Shampoo with Salicylic Acid and Hyaluronic Acid, 28 Fl Oz by l'oreal paris
- **How much does it cost?** ¥11343 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/741059221-elvive-hyaluron-pure-72h-purifying-shampoo-for-oily-hair-clarifying)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Sensory Escape:** Infused with bright berries, cherry blossom, vanilla & sandalwood for a luxurious scent experience.
- • **72-Hour Freshness Boost:** Keep oily roots purified and hair hydrated for a full 3 days without compromise.
- • **Skincare-Inspired Formula:** Salicylic + Hyaluronic Acid duo purifies scalp and hydrates lengths, blending science with beauty.
- • **Non-Stripping Clarifying Power:** Effectively removes 100% of residue and buildup without drying out your hair.
- • **Complete Purify & Hydrate System:** Pair with Oil Erasing Serum and Rehydrating Conditioner for salon-worthy scalp and hair care.

## Overview

L'Oreal Paris Elvive Hyaluron + Pure 72H Purifying Shampoo is a clarifying shampoo designed specifically for oily roots and dehydrated hair lengths. Powered by a dual-action formula with Salicylic Acid to exfoliate and remove 100% residue, and Hyaluronic Acid to hydrate without weighing hair down, it delivers up to 72 hours of purified, fresh scalp and moisturized hair. This 28 fl oz shampoo is part of a complete system including a pre-shampoo serum and conditioner, offering a skincare-inspired, non-stripping solution with a sophisticated berry and floral scent.

## Description

Elvive Hyaluron + Pure is expertly designed for oily hair to help achieve 72 hours of fresh roots and hydrated, free-flowing hair. Inspired by skincare, Elvive's Hyaluron + Pure regimen is formulated with a dual-action combination of Salicylic and Hyaluronic Acid to purify the scalp, without stripping, and hydrate lengths, without weigh down, for up to 72H. First, the Oil Erasing Pre-Shampoo Serum, with 6% Exfoliating Complex, removes up to 100% residue. Then, the 72H Purifying Shampoo removes oil & build up and for clean, fresh roots. Finally, the 72H Rehydrating Conditioner instantly detangles and moisturizes hair without weigh down. **When using Hyaluron + Pure Oil Erasing Serum and 72H Purifying shampoo as system

Review: Good - Not drying at all good cleansing power
Review: I switched to this shampoo almost a year ago and it has been really amazing. I am able to wash my hair every other day without it looking too greasy, it makes my hair super soft and it smells so good! I was in need of a "purifying" shampoo after going through a psoriasis flare up and this shampoo has been wonderful.

## Features

- Non-Stripping Clarifying Shampoo for Oily Roots and Dehydrated Lengths: Elvive Hyaluron + Pure features dual-action formula with Salicylic and Hyaluronic Acid to instantly remove up to 100% of residue leaving the scalp feeling refreshed and reinvigorated up to 72H
- Inspired by Skincare: Infused with Salicylic and Hyaluronic Acids for up to 72H of purified roots and hydrated lengths. From the Number 1 Skincare Serum Brand. Scented with bright berries, cherry blossom, sweet vanilla, and sandalwood
- Purifying and Hydrating Routine: First, gently exfoliate with the Hyaluron + Pure Oil Erasing Serum. Then, clarify with the Hyaluron + Pure 72H Purifying Shampoo. Finally, rehydrate with the Hyaluron + Pure 72H Rehydrating Conditioner
- Custom Hair Care Solutions for All Hair Types: From expertly formulated hair treatments, masks and serums to nourishing leave-in conditioners and frizz-defying shampoo and conditioner, we've got what you need
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0DNKM7R42 |
| ASIN  | B0DNKM7R42 |
| Best Sellers Rank | #86,723 in Beauty ( See Top 100 in Beauty ) #3,913 in Hair Shampoos |
| Customer reviews | 4.5 4.5 out of 5 stars (809) |
| Date First Available  | 24 June 2025 |
| Item model number | 0071249692271 |
| Item model number  | 0071249692271 |
| Manufacturer | L'Oreal Paris |
| Manufacturer  | L'Oreal Paris |
| Package Dimensions | 23.9 x 9.6 x 6.4 cm; 898 g |
| Package Dimensions  | 23.9 x 9.6 x 6.4 cm; 898 g |

## Product Details

- **Age range (description):** Adult
- **Brand:** L'Oreal Paris
- **Hair type:** Normal
- **Item form:** Liquid
- **Scent:** Fresh

## Images

![Elvive Hyaluron + Pure 72H Purifying Shampoo for Oily Hair, Clarifying Shampoo with Salicylic Acid and Hyaluronic Acid, 28 Fl Oz - Image 1](https://m.media-amazon.com/images/I/71YQ7LFQrKL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Good
*by T***G on 8 March 2026*

Not drying at all good cleansing power

### ⭐⭐⭐⭐⭐ Review
*by A***I on 30 December 2025*

I switched to this shampoo almost a year ago and it has been really amazing. I am able to wash my hair every other day without it looking too greasy, it makes my hair super soft and it smells so good! I was in need of a "purifying" shampoo after going through a psoriasis flare up and this shampoo has been wonderful.

### ⭐⭐⭐⭐⭐ Review
*by J***T on 24 January 2026*

Really great shampoo. It gets the scalp squeaky clean, and also does a fine job on the hair. Smells good, does the trick. I like to have really clean hair when I use a mask, and this stuff is a great base. It's also gentle on the hair. I feel like it's the best of both worlds, cleans like a pro, but is gentle enough to use the cr_p out of it.

## Frequently Bought Together

- L'Oreal Paris Elvive Hyaluron + Pure 72H Purifying Shampoo for Oily Hair, Clarifying Shampoo with Salicylic Acid and Hyaluronic Acid, 28 Fl Oz
- L'Oreal Paris Elvive Hyaluron + Pure Oil Erasing Scalp Serum with Salicylic Acid For Oily Hair, 3.45 Fl Oz
- L'Oreal Paris Elvive Hyaluron Plump Hydrating Conditioner for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz

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**Shop now:** [https://www.desertcart.jp/products/741059221-elvive-hyaluron-pure-72h-purifying-shampoo-for-oily-hair-clarifying](https://www.desertcart.jp/products/741059221-elvive-hyaluron-pure-72h-purifying-shampoo-for-oily-hair-clarifying)

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*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-03-19*