











💧 Purify, hydrate, and own your day with 72H fresh roots and silky lengths!
L'Oreal Paris Elvive Hyaluron + Pure 72H Purifying Shampoo is a 28 fl oz clarifying shampoo designed for oily roots and dehydrated hair lengths. Infused with salicylic acid to deeply cleanse and hyaluronic acid to hydrate, it removes up to 100% of residue and keeps hair fresh and moisturized for up to 72 hours. Paraben-free and scented with a sophisticated blend of berries, cherry blossom, vanilla, and sandalwood, this shampoo offers a skincare-inspired solution for balanced, lightweight hair care.









| ASIN | B0DNKM7R42 |
| Active Ingredients | Salicylic Acid |
| Age Range Description | Adult |
| Age range (description) | Adult |
| Best Sellers Rank | #41,660 in Beauty ( See Top 100 in Beauty ) #1,947 in Hair Shampoos |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Customer Reviews | 4.5 out of 5 stars 1,408 Reviews |
| Global Trade Identification Number | 00071249692271 |
| Hair Type | Normal |
| Hair type | Normal |
| Item Form | Liquid |
| Item form | Liquid |
| Liquid Volume | 28 Fluid Ounces |
| Manufacturer | L'Oreal Paris |
| Manufacturer Part Number | 0071249692271 |
| Material Type Free | Paraben Free |
| Material type free | Paraben Free |
| Model Number | 0071249692271 |
| Number of Items | 1 |
| Other Special Features of the Product | Hydrating, Purifying |
| Product Benefits | Moisturizing |
| Recommended Uses For Product | Oily Roots, Dehydrated Lengths |
| Scent | Fresh |
| Scent Name | Fresh |
| Suitable Hair Color | All Hair Colors |
| UPC | 071249692271 |
| Unit Count | 28.0 Fluid Ounces |
T**G
Good
Not drying at all good cleansing power
M**E
Fresh, Clean Hair Without Feeling Too Dry
I really like this shampoo for my oily roots. It lathers well and leaves my scalp feeling clean and refreshed without making the lengths of my hair feel overly dry. My hair also feels softer and looks shinier after washing. I like the fresh scent as well—it’s noticeable but not too strong. The large 828 ml bottle is a great size for regular use, and overall I think it’s a really good everyday shampoo for oily hair.
A**S
Clarifying✅️ Hydrating ✅️Humidity-proof ✅️ Gentle✅️ Good for sensitive scalps
This shampoo is life giving for fine hair and, I should know, having tried EVERY one. Clarifying ✅️ Without stripping hair! (This is the holy grail) Great value ✅️ Much more economical than many of my other favorite shampoos Attractive packaging ✅️Has a substantial hand feel and the product lathers well Scent✅️A very light scent when shampooing that cannot be smelled/detected after the shower. My hair type: Fine, delicate, whispy hair, prone to oily scalp (daily shampooing), with the ends of my hair prone to brittle, dryness. This shampoo creates a good lather and rinses easily. Previously, I noticed a section of my hair/scalp that was resistant to shampooing. Strange and hard to explain, but at the base of my scalp along my neckline, my hair was not lathering as easily as the rest of my scalp. I bought this shampoo and the first couple times I used it, I repeated the lather twice (full shampoo and rinse out). By the second time, I noticed an improvement in my ability to lather. Pro tip: I lather the entire bottom of my scalp and my hair, similar to how the stylist does at the salon, a slightly over-zealous job of shampooing. I do this about every 4 or 5 washes or more, when needed. An extra bonus, I love the conditoner, although it's harder to go wrong with conditioner than with shampoo, in my experience most conditioners work with my hair type. My alternative fave shampoos: Pureology, verb ghost, biolage volume boost, Kevin murphy L'oreal Paris Elvive is now my foundational shampoo, and I'll sub in the aforementioned to keep my scalp happy.
M**R
Très bon produit
Il sent vraiment bon et mes cheveux son aucunement gras. C'est Le premier shampoing ou je suis capable de ne pas me laver les cheveux chaque jours
A**R
Love the shampoo. Clean your hair without drying it out.
I used to only purchase salon shampoo and conditioner. But I decided to give this a try and I’m so glad I did because now I’m saving so much money. I have super straight hair that’s fine. I have a lot of it but it’s fine. I wash my hair every single day and I know in this day and age that’s taboo because people say she’ll only wash your hair a couple times a week but I have to wash my hair every day or it gets so oily. The shampoo cleans my hair without stripping it and it smells so good. I have no issues brushing my hair when I get out of the shower after using it either. It doesn’t leave my hair feeling dry or like straw or anything like that. It actually feels really nice. Also, my hair is platinum blonde so for something to not strip my hair make it dry. It’s like super important to me. I’m so mad at myself that I did not purchase this sooner and spent all that money on salon shampoo. I really like the other shampoo in this line too. L’Oréal really killed it with their hair products!!
A**I
Good shampoo, but not perfect
I like this shampoo and it does a good job cleaning my hair and scalp. However, it doesn’t completely get rid of the greasy feeling, especially on my scalp. I’d say it works about 90% of the way. Overall, it’s a good product, but I expected a little better oil control.
Trustpilot
1 month ago
2 weeks ago