---
product_id: 739378273
title: "Iron, Focus Excellence Stainless Steel Soleplate Steam Iron for Clothes, Retractable Cord, 400+ Microsteam Holes, Powerful steam, LED Display, 1750 W Ironing Clothes, Cordreel, Red DW5433"
brand: "rowenta"
price: "¥51622"
currency: JPY
in_stock: true
reviews_count: 6
category: "Rowenta"
url: https://www.desertcart.jp/products/739378273-iron-focus-excellence-stainless-steel-soleplate-steam-iron-for-clothes
store_origin: JP
region: Japan
---

# 400+ Microsteam HD holes for even steam 1750W powerful steam output Retractable 8-ft cord for clutter-free storage Iron, Focus Excellence Stainless Steel Soleplate Steam Iron for Clothes, Retractable Cord, 400+ Microsteam Holes, Powerful steam, LED Display, 1750 W Ironing Clothes, Cordreel, Red DW5433

**Brand:** rowenta
**Price:** ¥51622
**Availability:** ✅ In Stock

## Summary

> 🔥 Iron like a pro, store like a boss!

## Quick Answers

- **What is this?** Iron, Focus Excellence Stainless Steel Soleplate Steam Iron for Clothes, Retractable Cord, 400+ Microsteam Holes, Powerful steam, LED Display, 1750 W Ironing Clothes, Cordreel, Red DW5433 by rowenta
- **How much does it cost?** ¥51622 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/739378273-iron-focus-excellence-stainless-steel-soleplate-steam-iron-for-clothes)

## Best For

- rowenta enthusiasts

## Why This Product

- Trusted rowenta brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Speed Meets Power:** 180 g/min steam boost penetrates deep wrinkles in seconds
- • **Safety First, Always:** Auto shut-off and anti-drip system protect your home and clothes
- • **Sleek Glide Technology:** Patented Microsteam HD soleplate with 400+ steam holes for ultra-smooth ironing
- • **Clutter-Free Convenience:** Instant retractable cord keeps your space neat and ready for next use
- • **Effortless Precision Control:** LED display with 5 fabric presets for flawless results every time

## Overview

The Rowenta Focus Excellence Steam Iron combines 1750W of power with a patented Microsteam HD stainless steel soleplate featuring over 400 steam holes for fast, even ironing. Its LED display offers 5 fabric presets for precise control, while safety features like auto shut-off and anti-drip ensure mess-free use. The retractable 8-foot cord makes storage effortless, making this iron a must-have for professionals seeking efficiency and style in their daily routine.

## Description

The Rowenta Focus Excellence Steam Iron is built for convenience and performance. This steam iron with retractable cord and auto shutoff offers easy storage with its 8-foot cord, while the LED display ensures simple, precise control. It combines Rowenta’s best technology with a patented Microsteam HD soleplate and powerful steam output for fast, even results. Plus, auto shut-off and anti-drip protection ensure safe, mess-free ironing. The Rowenta Focus Iron is suitable for home users who want crease-free clothes; designed for use in a laundry room with an ironing board as part of a daily routine.

Review: Not for use in the UK - Don't order it if you live on the Continent. Voltage not suitable and complicated to get a refund.
Review: Made in China, NOT in Germany - Made in China. Although I searched desertcart for Rowentha made in Germany and it did return this model and although other info on the internet indicated that this high end model was still manufactured in Germany, it is manufactured in China. It does the work but definitely not as good with steam as my previous iron.

## Features

- RETRACTABLE CORD FOR EASY STORAGE: The 8-foot cord on this clothing iron provides freedom of movement while ironing and retracts instantly for hassle-free storage at the press of a button
- EASY CONTROL WITH LED DISPLAY: An LED screen with 5 fabric presets on this clothes iron lets you select the ideal setting effortlessly, ensuring perfect results on all garments
- AUTO SHUT-OFF & ANTI-DRIP: Designed for safety and mess-free ironing, this Rowenta Focus Steam Iron with automatic shut off powers down when left unattended and features an anti-drip system to prevent leaks and water stains
- PREMIUM SOLEPLATE FOR FASTER RESULTS: Our patented Microsteam HD soleplate on this retractable cord iron with 400+ steam holes ensures optimal steam distribution, reducing ironing time and delivering a smooth glide
- POWERFUL STEAM BOOST: With 1750W of power and a 180 g/min steam boost, this clothes iron with steamer penetrates deep into fabrics to remove even the toughest wrinkles with ease

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0F1HGT1NK |
| Base Material | Stainless Steel |
| Best Sellers Rank | 1,586,468 in Home & Kitchen ( See Top 100 in Home & Kitchen ) 642 in Irons |
| Brand | Rowenta |
| Brand Name | Rowenta |
| Colour | Regal Red Metal & Black |
| Customer Reviews | 4.3 out of 5 stars 679 Reviews |
| Included Components | Iron |
| Item Dimensions L x W | 32.8L x 12.6W centimetres |
| Item Type Name | Iron |
| Item Weight | 1.65 kg |
| Manufacturer | Groupe SEB |
| Model Name | Focus Excellence, Steam Iron, 1750 W, Powerful Steam Boost Up to 180 g/minute |
| Model Number | DW5433 |
| Model Year | 2025 |
| Number of Items | 1 |
| Part Number | DW5433 |
| Product dimensions | 32.8L x 12.6W centimetres |
| Recommended Uses For Product | Iron, Ironing, Quelting, Quilting, Steam, Steamer for clothes, For ironing cotton, silk, linen, whool and synthetic fabrics |
| Recommended uses for product | Iron, Ironing, Quelting, Quilting, Steam, Steamer for clothes, For ironing cotton, silk, linen, whool and synthetic fabrics Recommended uses for product Iron, Ironing, Quelting, Quilting, Steam, Steamer for clothes, For ironing cotton, silk, linen, whool and synthetic fabrics See more |
| Special Features | Anti-Calc Function, Anti-Drip, Auto Shutoff, Continuous Steam Technology, Cordreel, Even Heat Distribution, LED Display, Non-Stick Soleplate, Precision Tip, Retractable Cord, Scratch Resistant, Steam Boost Function |
| Special feature | Anti-Calc Function, Anti-Drip, Auto Shutoff, Continuous Steam Technology, Cordreel, Even Heat Distribution, LED Display, Non-Stick Soleplate, Precision Tip, Retractable Cord, Scratch Resistant, Steam Boost Function Special feature Anti-Calc Function, Anti-Drip, Auto Shutoff, Continuous Steam Technology, Cordreel, Even Heat Distribution, LED Display, Non-Stick Soleplate, Precision Tip, Retractable Cord, Scratch Resistant, Steam Boost Function See more |
| Style | Modern |
| UPC | 023108945103 |
| Voltage | 120 Volts |
| Wattage | 1750 watts |

## Product Details

- **Brand:** Rowenta
- **Colour:** Regal Red Metal & Black
- **Product dimensions:** 32.8L x 12.6W centimetres
- **Wattage:** 1750 watts

## Images

![Iron, Focus Excellence Stainless Steel Soleplate Steam Iron for Clothes, Retractable Cord, 400+ Microsteam Holes, Powerful steam, LED Display, 1750 W Ironing Clothes, Cordreel, Red DW5433 - Image 1](https://m.media-amazon.com/images/I/612rfipBeCL.jpg)

## Available Options

This product comes in different **Style** options.

## Customer Reviews

### ⭐ Not for use in the UK
*by O***A on 2 August 2025*

Don't order it if you live on the Continent. Voltage not suitable and complicated to get a refund.

### ⭐ Made in China, NOT in Germany
*by L***R on 31 August 2025*

Made in China. Although I searched Amazon for Rowentha made in Germany and it did return this model and although other info on the internet indicated that this high end model was still manufactured in Germany, it is manufactured in China. It does the work but definitely not as good with steam as my previous iron.

### ⭐⭐⭐⭐⭐ Can’t go wrong with Rowenta
*by S***R on 5 August 2026*

Huge fan of Rowenta. I eventually want to get the pro that has the huge water reservoir as this one for the type of long dresses Miron has to constantly be refilled. It has great steam power and love that the cord winds up into the iron. It auto shuts off which is nice when I get sidetracked and walk away. I have not had any leak except when I overfill the water. It is a standard weight of a quality and durable iron.

## Frequently Bought Together

- Rowenta, Iron, Focus Excellence Stainless Steel Soleplate Steam Iron for Clothes, Retractable Cord, 400+ Microsteam Holes, Powerful steam, LED Display, 1750 W Ironing Clothes, Cordreel, Red DW5433
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**Shop now:** [https://www.desertcart.jp/products/739378273-iron-focus-excellence-stainless-steel-soleplate-steam-iron-for-clothes](https://www.desertcart.jp/products/739378273-iron-focus-excellence-stainless-steel-soleplate-steam-iron-for-clothes)

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*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-09-25*