--- product_id: 736068849 title: "Defy Damage In A Flash 7-Second Bond Building Hair Treatment | With Liquid Keratin | Quick Bond Strengthening & Protection | Color -Safe | Unique Liquid-To-Crème Formula | 7.1 Fl Oz" brand: "joico" price: "¥17420" currency: JPY in_stock: true reviews_count: 5 category: "Joico" url: https://www.desertcart.jp/products/736068849-defy-damage-in-a-flash-7-second-bond-building-hair store_origin: JP region: Japan --- # 7-second rapid bond repair Low-water formula activates on contact Liquid keratin rebuilds 80% hair structure Defy Damage In A Flash 7-Second Bond Building Hair Treatment | With Liquid Keratin | Quick Bond Strengthening & Protection | Color -Safe | Unique Liquid-To-Crème Formula | 7.1 Fl Oz **Brand:** joico **Price:** ¥17420 **Availability:** ✅ In Stock ## Summary > ⚡ Flash Your Strongest Hair Yet – Because Waiting is So Last Season! ## Quick Answers - **What is this?** Defy Damage In A Flash 7-Second Bond Building Hair Treatment | With Liquid Keratin | Quick Bond Strengthening & Protection | Color -Safe | Unique Liquid-To-Crème Formula | 7.1 Fl Oz by joico - **How much does it cost?** ¥17420 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/736068849-defy-damage-in-a-flash-7-second-bond-building-hair) ## Best For - joico enthusiasts ## Why This Product - Trusted joico brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Color-Safe Formula:** Protects vibrant hair color while repairing and strengthening strands. - • **Keratin Powerhouse:** Infuses essential liquid keratin to restore and fortify damaged hair fibers. - • **Instant Strength Boost:** Transforms hair bonds in just 7 seconds for resilient, silky-smooth locks. - • **Salon-Approved Results:** Clinically proven to reduce breakage and enhance shine for a healthy, weightless finish. - • **Smart Low-Water Activation:** Unique exothermic reaction turns liquid to crème, maximizing treatment efficacy. ## Overview Joico Defy Damage In A Flash is a cutting-edge 7-second bond-building hair treatment featuring liquid keratin and a unique low-water formula that instantly strengthens, protects, and smooths hair. Designed for color-treated and damaged hair, it rebuilds broken bonds, reduces breakage, and delivers salon-quality shine and resilience with every use. ## Description Joico Defy Damage In A Flash 7-Second Bond Builder rebuilds broken hair bonds, leaves hair silky smooth without added weight, and builds resistance to damage & breakage. Perfect for restoring & maintaining healthy, strong, & damage-resistant hair. Review: Amazing my hair has grown so fast and barely broken. Love it! Review: This has been a miracle for my hair. My hair was so dry and brittle with breakage. My hair stylist used it on me at the salon and suggested it for continued use. When I returned in 28 days she was jaw dropping amazed at the difference of softness, strength and no breakage. Softness you can feel to the touch and see the beautiful shine. I wash my hair every 3 days. ## Features - IN A FLASH: Our nearly instantaneous 7-second hair bond transformer for strong, resilient, silky soft, healthy-looking hair. - LIQUID KERATIN: The essential building block of healthy hair, makes up 80% of human hair and can be lost during chemical services or when hair has been damaged. - ENHANCED BONDING TECHNOLOGY: Builds bonds and strengthens hair fibers for healthy-looking results you can see and feel. - LOW-WATER FORMULA: A unique formula that undergoes an exothermic reaction when it comes into contact with water creating a liquid-to-crème treatment. - Joico Defy Damage In A Flash 7-Second Bond Builder provides damage protection, extra boost of resilience and shine, replenishes moisture, reduces hair breakage, leaves hair silky smooth, weightless, and healthy-looking for a perfect everyday look. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B0CWCNFDRF | | ASIN | B0CWCNFDRF | | Best Sellers Rank | #333,985 in Beauty ( See Top 100 in Beauty ) #142 in Chemical Hair Straighteners | | Customer reviews | 4.5 4.5 out of 5 stars (336) | | Date First Available | 13 August 2024 | | Item model number | 1255662 | | Item model number | 1255662 | | Manufacturer | Joico | | Manufacturer | Joico | | Product Dimensions | 4.9 x 4.9 x 17.09 cm; 222.26 g | | Product Dimensions | 4.9 x 4.9 x 17.09 cm; 222.26 g | ## Product Details - **Brand:** Joico - **Hair type:** All - **Item form:** Liquid - **Material features:** Global Animal-Free Testing, PETA Certified, Silicone Free ## Images ![Defy Damage In A Flash 7-Second Bond Building Hair Treatment | With Liquid Keratin | Quick Bond Strengthening & Protection | Color -Safe | Unique Liquid-To-Crème Formula | 7.1 Fl Oz - Image 1](https://m.media-amazon.com/images/I/61r8YdOHOJL.jpg) ## Questions & Answers **Q: How is Defy Damage In A Flash 7-Second Bond Builder unique?** A: Defy Damage In A Flash is a low-water formula, making it highly concentrated. When it comes into contact with water, it undergoes an exothermic reaction that causes the treatment to transform into a creamy lotion. **Q: How often should I use In a Flash?** A: Whenever your hair needs an extra boost of resilience and shine. **Q: Is this animal test-free?** A: In a Flash is PETA-approved, animal test-free, like all Joico products. **Q: Should In a Flash be applied on the scalp?** A: It’s best to avoid applying it on the scalp. Most hair treatments are recommended for mid-length to ends. Please refer to the illustration on the package for guidance. **Q: Should I skip using conditioner on the day I use In a Flash?** A: Yes, you can skip conditioner the day you use this treatment. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Review *by A***I on 12 February 2026* Amazing my hair has grown so fast and barely broken. Love it! ### ⭐⭐⭐⭐⭐ Review *by L***A on 14 December 2025* This has been a miracle for my hair. My hair was so dry and brittle with breakage. My hair stylist used it on me at the salon and suggested it for continued use. When I returned in 28 days she was jaw dropping amazed at the difference of softness, strength and no breakage. Softness you can feel to the touch and see the beautiful shine. I wash my hair every 3 days. ### ⭐⭐⭐⭐⭐ Review *by A***A on 28 January 2026* Surpresa com mais essa tecnologia joico! ## Frequently Bought Together - Joico Defy Damage In A Flash 7-Second Bond Building Hair Treatment | With Liquid Keratin | Quick Bond Strengthening & Protection | Color -Safe | Unique Liquid-To-Crème Formula | 7.1 Fl Oz - Joico K-PAK Color Therapy Luster Lock Glossing Oil | For Color-Treated Hair | For Color-Protection & Shine | Tame Frizz | With Keratin & Argan Oil | 2.13 Fl Oz - Joico Defy Damage Invincible Frizz-Fighting Bond Protector | 24 Hour Frizz Protection | Thermal Heat & Humidity Protection | Boost Shine | Reduce Breakage | Leave-In Spray | 180mL --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.jp/products/736068849-defy-damage-in-a-flash-7-second-bond-building-hair](https://www.desertcart.jp/products/736068849-defy-damage-in-a-flash-7-second-bond-building-hair) --- *Product available on Desertcart Japan* *Store origin: JP* *Last updated: 2026-04-22*