---
product_id: 727846786
title: "Superior Preference Dark Ash Blonde/Cooler A (parallel import goods)"
brand: "l'oreal paris"
price: "¥11889"
currency: JPY
in_stock: true
reviews_count: 6
category: "L'oreal Paris"
url: https://www.desertcart.jp/products/727846786-superior-preference-dark-ash-blonde-cooler-a-parallel-import-goods
store_origin: JP
region: Japan
---

# Fade-resistant formula 50+ vibrant shades Care Supreme conditioning Superior Preference Dark Ash Blonde/Cooler A (parallel import goods)

**Brand:** l'oreal paris
**Price:** ¥11889
**Availability:** ✅ In Stock

## Summary

> 🎨 Elevate your look with color that speaks volumes and never fades!

## Quick Answers

- **What is this?** Superior Preference Dark Ash Blonde/Cooler A (parallel import goods) by l'oreal paris
- **How much does it cost?** ¥11889 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/727846786-superior-preference-dark-ash-blonde-cooler-a-parallel-import-goods)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Tailored Shade Selection:** Choose from over 50 luminous shades, including the trendy Dark Ash Blonde 7A.
- • **Silky Shine & Nourishment:** Infused with Care Supreme Conditioner and Shine Serum for salon-quality gloss and softness.
- • **Trusted Legacy Since 1973:** Join millions who trust L'Oreal’s gold standard in permanent hair color innovation.
- • **Unmatched Color Longevity:** Experience a fade-resistant gel formula that keeps your hair vibrant for weeks.
- • **All Hair Types, All Genders:** Formulated to deliver flawless results on every hair type, empowering your unique style.

## Overview

L'Oreal Superior Preference Dark Ash Blonde 7A is a permanent hair dye kit featuring a unique fade-resistant gel formula combined with Care Supreme Conditioner and Shine Serum. With over 50 shades available, it delivers long-lasting, vibrant color and silky shine suitable for all hair types and genders. Trusted since 1973, this product ensures professional-quality results and nourished, glossy hair.

## Description

Product Description Since 1973, Loreal Superior Preferences have been the gold standard for permanent hair colors, providing exceptional shine and shine in hair colors. What makes Superior Preference hair colors special is our unique fade resistant color & shine system that combines a translucent gel formula with the famous Care Supreme Conditioning Treatment. The result is a beautifully crafted and long lasting hair color with depth and dimension. We have over 50 different glow shades available so you can find your own color. Ingredients As our formulation changes from time to time, this ingredient list may not accurately reflect the components of the product being purchased and used. Be sure to read the ingredients list on the product label before use. Formula 1055883 L'OREAL PARIS - Preferred - Nuance7A American Ingredient Aqua/Water/Audreide-2 Carboximide MEA Propylene Glycol Hexyglycol PEG-2 Oleamine Polyglyceryl-4 Orelay L Ether Other LEYL ALCOHOL DENAT Hydroxide Monium Polyglyce. Lil-2 Oleil Ether Oleic Acid Sodium Dietylaminopropyl Cocoa Spartamid Pentetate Ammonium Acetate Parfum / Fragrance Sodium Metapsulfite Elysosorbate Lisothocine OL p-phenyl Lesamamine Alpha Sodium Ionone Eugenol Hydroxypropyl Bis (N-Hydroxyethyl-P-Phenyldeniamine) HCL m-aminophenol-linarol-2,4-diaminophenoxyethanol HCl Fill Code D333 270/270 Formula 178914 U Healthy Seal Cream Gloss Color Developer - 20 Volume, REVELAT. EUR 20 BOW LUME INGREDIENTS Aqua/Water / Ohydrogen Peroxide, Cetaryl Alcohol, Tridesse-2, Carbocamide, Mare, Cetaryl ETH-25, Glycerin, Pentate, Sodium State, Pyrophosphate, Filcode D12836/18, Formula 1087166 K After Color Condition CLEANER PREFEIT Lense Ingredients Aqua / Water / EAU CETEARYL ALCOHOL GL YCERIN BEHE Entrymium Chloride Candelilla Cera/Candelilla Wax / CIRE DE CANDELILLA Amodimethicone Cetyl Ester Isopropyl Alcohol Parfum / Fragrance Sodium PCA Tridesse-6 Linalol Hexyl Cinnamal Benzyl Alcohol L Chlorine EXIDINE Water Cetrimoni Chloride um butyl chloride, methylpropione, limonene alcohol, denat, geraniol amil, cinnamal, PPG-5-cetese-20, benzyl benzoate, cammerina, satiba seed oil, oleles-10, citronelol, cocanhodipropionic acid, lecithin, tocopherol, ethylhexyl Lithylate FIL CODE D192716/1 P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Instructions may vary by shade. For complete instructions, please refer to the package inside the hair color box See more

Review: Very good hair color - Very good hair color. Wanted to dye my light blonde hair darker, natural - worked out well. No red or green effect!
Review: Es el tinte y el color que me acomoda

## Features

- 【Excellent Preference Permanent Hair Dye Kit】Look no further for gorgeous and fadeless hair color. Combine our gel hair dye formula with care supreme conditioner and shine serum to maintain color vibrancy while providing silk and shine
- 【Colorfast Hair Color】It has been the gold standard for hair dyes since 1973; With over 50 different shades to choose from, you can find the perfect shade for you, from luminous red to cool ash blonde and deep black
- 【LOREAL PERMANENT HAIR COLOR】 L'Oreal Paris hair color has multiple formulations and styles to provide a long lasting color from the superior taste of never fade to the bold, stylish Feria and Excellence Cream grey coverage
- 【LONG LASTING HAIR COLORS】Get beautiful colors from Loreal Paris hair colors; Permanent, semi-permanent, virgin hair color, root cover up; cover grey, highlight light, bold color or try ombre hair color
- Loreal Paris Innovation: A total beauty care company that combines the latest technology and highest quality for ultimate hair color, hair care, hairstyle, skin care, and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B000KOUGJ6 |
| ASIN  | B000KOUGJ6 |
| Amazon Bestseller | #184,393 in Beauty ( See Top 100 in Beauty ) #893 in Hair Color |
| Color | 7A Dark Ash Blonde |
| Customer Reviews | 4.4 4.4 out of 5 stars (1,982) |
| Date First Available | December 29, 2011 |
| Hair Type | All |
| Is Discontinued By Manufacturer  | No |
| Item model number  | CX |
| Manufacturer  | ロレアルプロフェッショナル(L'OREAL PROFESSIONNEL) |
| Product Dimensions | 16 x 9.02 x 5.72 cm; 10 g |
| Product Dimensions  | 16 x 9.02 x 5.72 cm; 10 g |
| Target Gender | Unisex |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** 7A Dark Ash Blonde
- **Hair Type:** All
- **Item Form:** Capsule
- **Material Feature:** Gluten Free
- **Material Type Free:** Ammonia Free
- **Number of Items:** 1
- **Package Information:** Box
- **Unit Count:** 1 Count

## Images

![Superior Preference Dark Ash Blonde/Cooler A (parallel import goods) - Image 1](https://m.media-amazon.com/images/I/81XTOY-bICL.jpg)
![Superior Preference Dark Ash Blonde/Cooler A (parallel import goods) - Image 2](https://m.media-amazon.com/images/I/91o8Edy6KlL.jpg)
![Superior Preference Dark Ash Blonde/Cooler A (parallel import goods) - Image 3](https://m.media-amazon.com/images/I/71Z8AXeheZL.jpg)
![Superior Preference Dark Ash Blonde/Cooler A (parallel import goods) - Image 4](https://m.media-amazon.com/images/I/81548BoFCfL.jpg)
![Superior Preference Dark Ash Blonde/Cooler A (parallel import goods) - Image 5](https://m.media-amazon.com/images/I/71CFnD3xDhL.jpg)

## Questions & Answers

**Q: What is L’Oreal Preference haircolor?​**
A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

**Q: What has changed with the new formula?**
A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

**Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?**
A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

**Q: Which L’Oreal Preference shade should I choose?**
A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

**Q: What should I use to maintain my hair color?**
A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Very good hair color
*by L***R on January 8, 2014*

Very good hair color. Wanted to dye my light blonde hair darker, natural - worked out well. No red or green effect!

### ⭐⭐⭐⭐⭐ Review
*by C***N on December 22, 2024*

Es el tinte y el color que me acomoda

### ⭐⭐⭐⭐⭐ Review
*by A***F on October 15, 2025*

I was pretty scared dying my hair on my own for the first time in my life. I used to go to a hairdresser for some highlights maybe couple of times. I’m a natural champagne blonde and highlights look beautiful on me, but that bleach part is damaging. My hair started showing gray and I didn’t want to bleach it or honestly spend $400-500 in a hair salon so I bought a box of L’oreal hair dye! Works wonders! Yes it dries your hair like any hair dye, but if you do some hydrating masks, use oil and good hair products in overall, your hair will look great! Note that if you want to reach a certain color or tone, you’d probably better go to a colorist. This is mostly for DIY cover your grays. I love my medium or dark ash blond colors. It’s pretty similar to my natural hair color but more cold, which I like. I tried my champagne blonde, but it is a bit too warm and prone to turning yellowish.

## Frequently Bought Together

- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7A Dark Ash Blonde, Pack of 1, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Hair Color, 6A Light Ash Brown, 100 percent Gray Coverage Hair Dye, Pack of 2
- L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye

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**Shop now:** [https://www.desertcart.jp/products/727846786-superior-preference-dark-ash-blonde-cooler-a-parallel-import-goods](https://www.desertcart.jp/products/727846786-superior-preference-dark-ash-blonde-cooler-a-parallel-import-goods)

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*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-02-27*