--- product_id: 724554720 title: "Strength Cure, Strengthening Shampoo, For Damaged, Colour Treated Hair, Vegan Formulas, Sulphate Free for a Gentle Cleanse" brand: "pureology" price: "¥8352" currency: JPY in_stock: true reviews_count: 13 category: "Pureology" url: https://www.desertcart.jp/products/724554720-strength-cure-strengthening-shampoo-for-damaged-colour-treated-hair-vegan store_origin: JP region: Japan --- # Protects vibrant colour 100% vegan & sulphate-free Strengthens damaged strands Strength Cure, Strengthening Shampoo, For Damaged, Colour Treated Hair, Vegan Formulas, Sulphate Free for a Gentle Cleanse **Brand:** pureology **Price:** ¥8352 **Availability:** ✅ In Stock ## Summary > 💥 Unlock stronger, vibrant hair that turns heads every day! ## Quick Answers - **What is this?** Strength Cure, Strengthening Shampoo, For Damaged, Colour Treated Hair, Vegan Formulas, Sulphate Free for a Gentle Cleanse by pureology - **How much does it cost?** ¥8352 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/724554720-strength-cure-strengthening-shampoo-for-damaged-colour-treated-hair-vegan) ## Best For - pureology enthusiasts ## Why This Product - Trusted pureology brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Vibrance Locked In:** Sulphate-free formula shields colour from fading, keeping your hair salon-fresh longer. - • **Gentle Yet Powerful:** Concentrated cleansing that nourishes without stripping, perfect for daily use. - • **Fortify Every Strand:** Keravis & Astaxanthin boost hair flexibility and reduce breakage for resilient locks. - • **Complete Repair Ritual:** Pair with Strength Cure Conditioner to maximize hydration and strength restoration. - • **Vegan Luxury Experience:** Infused with a luscious blend of raspberry, peach & water flowers for a refreshing scent. ## Overview Pureology Strength Cure Shampoo is a 100% vegan, sulphate-free formula designed to gently cleanse and fortify damaged, colour-treated hair. Powered by Astra-Repair technology with Keravis and Astaxanthin, it improves hair flexibility, reduces breakage, and protects colour vibrancy. Infused with a luxurious scent of raspberry, peach, and water flowers, it delivers professional salon-quality care for healthier, stronger, and more vibrant hair. ## Description Product Description "Treat your damaged, colour-treated hair to the luxurious, rich lather of Pureology Strength Cure Shampoo. Specifically formulated for hair that has been weakened by environmental stressors or styling, this concentrated fortifying shampoo gently cleanses each strand without stripping away your beautiful hair colour. Powered by the exclusive Astra-Repair technology, which includes Keravis and Astaxanthin, this formula works to improve flexibility and help repair the strength of damaged hair. It actively helps to reduce breakage and protect against future split ends, ensuring your hair feels luscious and deeply nourished. The patented anti-colour-fade complex helps protect against colour fade on highlights, all-over colour, and bleached hair, leaving your locks vibrant, soft, and looking noticeably healthier. For the ultimate repairing routine, apply this 100% vegan and sulphate-free shampoo to wet hair, lather, and rinse thoroughly. Follow with the Strength Cure Conditioner to lock in moisture and strength. Enjoy the fresh, luxurious scent of raspberry, peach, and water flowers with every wash, bringing professional salon-quality care directly to your daily routine." Ingredients Water (Aqua), Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Keravis™ Protein Complex, Astaxanthin, Panthenol, Citric Acid, Fragrance (Parfum). Directions Wet your hair completely. Apply a small amount of shampoo to your hair. Massage the shampoo into a lather. Rinse thoroughly. Repeat if necessary. Safety Warning For external use only. Avoid contact with eyes. Keep away from naked flame or direct heat sources. Review: Great quality - Such great quality - this formula is perfect. I have thick, long hair but i only need a small amount of this shampoo. It helps my scalp stay clean for a few days too. The scent is also very nice but very mild. Review: Perfect Shampoo - 🌟 Amazing Sulfate-Free Shampoo! I’m genuinely so happy with this shampoo! I’ve always struggled with sulfate-free shampoos because they never lather well, and I’d end up feeling like my hair was still greasy and not properly clean. But this one completely surprised me — it’s actually really frothy, which I wasn’t expecting at all! It cleans the hair deeply without drying it out, and the scent is absolutely lovely — fresh but not overpowering. I have greasy roots and scalp, so I tested it by not washing my hair for three days after using it… and surprisingly, my scalp didn’t get greasy at all! Honestly, this shampoo exceeded my expectations. I 100% recommend it, especially if you’ve struggled with other sulfate-free options that didn’t clean properly. This one really does the job — and does it well! ## Features - STRENGTHENING SHAMPOO: Gently cleanses and fortifies damaged, colour-treated hair, delivering stronger strands and a nourished feel. - ASTRA-REPAIR TECHNOLOGY: Formulated with Keravis and Astaxanthin to improve flexibility and help reduce hair breakage and split ends. - COLOUR PROTECTION: The sulphate-free formula helps protect against colour fade, leaving your hair vibrant, soft, and looking healthier. - HOW TO USE: Apply to wet hair, lather, and rinse thoroughly. Follow with Strength Cure Conditioner for optimal repair and hydration. - PUREOLOGY VALUE: A 100% vegan, sulphate-free formula featuring a luxurious scent of raspberry, peach, and water flowers for daily use. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B0891843GD | | Active Ingredients | Amino Acid, Citric Acid, Lactic Acid | | Age Range Description | Adult | | Age range (description) | Adult | | Benefits | Concentrated fortifying shampoo that gently cleanses, reduces breakage, and protects colour vibrancy. | | Best Sellers Rank | 5,098 in Beauty ( See Top 100 in Beauty ) 246 in Shampoos (Beauty) | | Brand | PUREOLOGY | | Brand Name | PUREOLOGY | | Collection Name | Strength Cure | | Country Of Origin | USA | | Customer Reviews | 4.5 out of 5 stars 6,641 Reviews | | Global Trade Identification Number | 00884486436917 | | Hair Type | All, Color Treated, Damaged | | Hair type | All, Color Treated, Damaged | | Item Dimensions | 42 x 64 x 184 millimetres | | Item Form | Liquid | | Item Weight | 322 Milligrams | | Item form | Liquid | | Liquid Volume | 266 Millilitres | | Manufacturer | Pureology | | Manufacturer Part Number | P1861700 | | Material Type Free | Sulphate Free | | Model Number | P1861700 | | Number of Items | 1 | | Other Special Features of the Product | Cleansing, Strengthening, Sulphate Free, Vegan | | Package Size Name | Full Size | | Recommended Uses For Product | Apply to wet hair, lather, and rinse. Follow with Strength Cure Conditioner for best results. | | Scent | Peach, Raspberry, Water Flowers | | Scent Name | Peach, Raspberry, Water Flowers | | Suitable Hair Colour | All Hair Colours | | UPC | 884486436917 | | Unit Count | 266.0 millilitre | ## Product Details - **Age range (description):** Adult - **Brand:** PUREOLOGY - **Hair type:** All, Color Treated, Damaged - **Item form:** Liquid - **Scent:** Peach, Raspberry, Water Flowers ## Images ![Strength Cure, Strengthening Shampoo, For Damaged, Colour Treated Hair, Vegan Formulas, Sulphate Free for a Gentle Cleanse - Image 1](https://m.media-amazon.com/images/I/619vXH95L9L.jpg) ## Available Options This product comes in different **Size** options. ## Questions & Answers **Q: Who is Strength Cure for?** A: Strength Cure is designed for damaged, dry and weakened hair, particularly hair compromised by colour or heat damage. It works across all textures from straight to coily, is sulphate-free and gentle enough for daily use. **Q: What is the difference between Strength Cure and Strength Cure Blonde?** A: Strength Cure is for all compromised hair, whether colour-treated or not. Strength Cure Blonde adds purple toning to neutralise brassiness, ideal for colour-treated blondes. Both are sulphate-free and gentle on colour-treated hair. **Q: What is the main ingredient in Strength Cure?** A: Key ingredients are Keravis and Astaxanthin. The formula helps prevent breakage and help repair damaged hair. **Q: Is this good for curly hair?** A: Yes, Strength Cure has been tested on all hair textures and works excellently on curly hair. Its sulphate-free, strengthening formula helps reduce breakage and leaves hair feeling stronger, and is gentle on colour-treated hair. **Q: Is this sulphate-free?** A: Yes, all Pureology products are 100% sulphate-free for a gentle cleanse that is kind to colour-treated hair. Strength Cure is also vegan. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Great quality *by J***M on 23 March 2026* Such great quality - this formula is perfect. I have thick, long hair but i only need a small amount of this shampoo. It helps my scalp stay clean for a few days too. The scent is also very nice but very mild. ### ⭐⭐⭐⭐⭐ Perfect Shampoo *by S***I on 7 July 2025* 🌟 Amazing Sulfate-Free Shampoo! I’m genuinely so happy with this shampoo! I’ve always struggled with sulfate-free shampoos because they never lather well, and I’d end up feeling like my hair was still greasy and not properly clean. But this one completely surprised me — it’s actually really frothy, which I wasn’t expecting at all! It cleans the hair deeply without drying it out, and the scent is absolutely lovely — fresh but not overpowering. I have greasy roots and scalp, so I tested it by not washing my hair for three days after using it… and surprisingly, my scalp didn’t get greasy at all! Honestly, this shampoo exceeded my expectations. I 100% recommend it, especially if you’ve struggled with other sulfate-free options that didn’t clean properly. This one really does the job — and does it well! ### ⭐⭐⭐⭐⭐ Best shampoo for dry, damaged, frizzy hair. *by C***I on 5 March 2026* What fabulous shampoo. I have fine, frizzy, very damaged hair and was worried this would dry it out even more. But the make has a good reputation, so I gave it a try. Well after just one wash my hair i am a convert. My hair felt amazing, so clean & it did not dry it out at all. I can now stop looking for the best shampoo for my hair because this is it. Will try the conditioner now. ## Frequently Bought Together - Pureology Strength Cure Shampoo - For Damaged or Color-Treated Hair, Strengthens & Prevents Breakage, Seals Split Ends, Vegan & Sulfate-Free - Pureology Color Fanatic Multi-Tasking Leave-In Spray, 21 Benefits for All Hair Types, Heat Protection, Detangling & Frizz Control, Infused with Coconut & Camellia Oils, Color Safe, Vegan - Pureology Smooth Perfection Conditioner - For Frizzy and Color-Treated Hair, Detangles & Controls Frizz, Sulfate-Free & Vegan --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.jp/products/724554720-strength-cure-strengthening-shampoo-for-damaged-colour-treated-hair-vegan](https://www.desertcart.jp/products/724554720-strength-cure-strengthening-shampoo-for-damaged-colour-treated-hair-vegan) --- *Product available on Desertcart Japan* *Store origin: JP* *Last updated: 2026-10-15*