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💧 Refresh your roots, hydrate your lengths — because your hair deserves the best of both worlds.
L'Oreal Paris Elvive Hyaluron + Pure 72H Purifying Shampoo is a clarifying shampoo designed specifically for oily hair. Featuring a dual-action formula with Salicylic Acid to purify and Hyaluronic Acid to hydrate, it delivers up to 72 hours of fresh, residue-free roots and moisturized lengths. This 28 fl oz paraben-free shampoo offers a lightweight, non-stripping cleanse inspired by skincare technology, making it ideal for professionals seeking a balanced, long-lasting hair care solution.









| ASIN | B0DNKM7R42 |
| Active Ingredients | Salicylic Acid, salicylic_acid |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Best Sellers Rank | #2,550 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #71 in Hair Shampoo |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Customer Reviews | 4.6 out of 5 stars 1,480 Reviews |
| Global Trade Identification Number | 00071249692271 |
| Hair Type | Normal |
| Item Form | Liquid |
| Liquid Volume | 28 fluid ounces |
| Manufacturer | L'Oreal Paris |
| Manufacturer Part Number | 0071249692271 |
| Material Type Free | Paraben Free |
| Model Number | 0071249692271 |
| Number of Items | 1 |
| Other Special Features of the Product | Hydrating, Purifying |
| Product Benefits | Moisturizing |
| Scent | Fresh |
| Scent Name | Fresh |
| Suitable Hair Color | All Hair Colors |
| UPC | 071249692271 |
| Unit Count | 28 Fluid Ounces |
A**S
Clarifying✅️ Hydrating ✅️Humidity-proof ✅️ Gentle✅️ Good for sensitive scalps
This shampoo is life giving for fine hair and, I should know, having tried EVERY one. Clarifying ✅️ Without stripping hair! (This is the holy grail) Great value ✅️ Much more economical than many of my other favorite shampoos Attractive packaging ✅️Has a substantial hand feel and the product lathers well Scent✅️A very light scent when shampooing that cannot be smelled/detected after the shower. My hair type: Fine, delicate, whispy hair, prone to oily scalp (daily shampooing), with the ends of my hair prone to brittle, dryness. This shampoo creates a good lather and rinses easily. Previously, I noticed a section of my hair/scalp that was resistant to shampooing. Strange and hard to explain, but at the base of my scalp along my neckline, my hair was not lathering as easily as the rest of my scalp. I bought this shampoo and the first couple times I used it, I repeated the lather twice (full shampoo and rinse out). By the second time, I noticed an improvement in my ability to lather. Pro tip: I lather the entire bottom of my scalp and my hair, similar to how the stylist does at the salon, a slightly over-zealous job of shampooing. I do this about every 4 or 5 washes or more, when needed. An extra bonus, I love the conditoner, although it's harder to go wrong with conditioner than with shampoo, in my experience most conditioners work with my hair type. My alternative fave shampoos: Pureology, verb ghost, biolage volume boost, Kevin murphy L'oreal Paris Elvive is now my foundational shampoo, and I'll sub in the aforementioned to keep my scalp happy.
K**A
Must Buy!
This is the best shampoo I have ever tried! I generally have an oily scalp and usually have to wash my hair more often because of it. I found this shampoo and decided to give it a try. (Keep in mind, I’ve been trying so many different shampoos over the past 2 years and still hadn’t found one I truly loved.) This shampoo has been an absolute game changer! I can actually make it through the day without feeling like my scalp is oily again. It cleans really well without making my hair feel stripped or dehydrated. I’m also sensitive to strong-smelling shampoos and conditioners, so I was hoping this one wouldn’t be overpowering - thankfully, it isn’t. It has such a light, clean, and lovely scent. For reference, I have thick hair that tends to get pretty fluffy. Other shampoos often made my hair feel heavy and weighed down, but this one leaves it feeling soft, refreshed, and lightweight. It lathers nicely and genuinely makes my hair feel rejuvenated again. I would definitely recommend this shampoo to anyone struggling with oily hair or buildup!
A**R
Love the shampoo. Clean your hair without drying it out.
I used to only purchase salon shampoo and conditioner. But I decided to give this a try and I’m so glad I did because now I’m saving so much money. I have super straight hair that’s fine. I have a lot of it but it’s fine. I wash my hair every single day and I know in this day and age that’s taboo because people say she’ll only wash your hair a couple times a week but I have to wash my hair every day or it gets so oily. The shampoo cleans my hair without stripping it and it smells so good. I have no issues brushing my hair when I get out of the shower after using it either. It doesn’t leave my hair feeling dry or like straw or anything like that. It actually feels really nice. Also, my hair is platinum blonde so for something to not strip my hair make it dry. It’s like super important to me. I’m so mad at myself that I did not purchase this sooner and spent all that money on salon shampoo. I really like the other shampoo in this line too. L’Oréal really killed it with their hair products!!
S**H
Great for Fine, Thin Hair
I love this shampoo for my super fine, thin hair. This shampoo can last me up to two days if needed. I still freshen up with a bit of dry shampoo as needed, but this has been the most effective shampoo I've tried at preventing a quick oily buildup in my fine hair. The scent is pretty neutral and the consistency is good. I have been purchasing this consistently for over a year and am still very happy with it. I have also recommended it to other family members with fine hair and they have all given it high praise as well.
J**E
Smells beautiful
The smell is wonderful not to perfume me. I hope it does what it says. It’s gonna do my scalp are very oily and I’m breaking out on it and my hands are very dry summer sun. I’ll let you know in a week the conditioner too very nice. The shampoo is clear and the conditioner is white so hopefully my scalp heals and see where we go because I’ve used way too many products already. I’m getting fed up.
P**A
Wow! My scalp can finally breathe
My previous shampoo left my hair feeling weighed down and never gave me that 100% squeaky-clean feeling. After getting a recommendation for this L'Oreal Elvive Hyaluron + Pure shampoo, I decided to try it, and it exceeded all my expectations! First of all, the scent is absolutely amazing - it is slightly fresh but not minty, and it smells like a high-end, expensive salon product. Secondly, the clarifying power is incredible! I noticed a massive difference after the very first wash; it feels like my scalp can finally breathe. It contains salicylic acid, which does a fantastic job of gently exfoliating the scalp, though the hyaluronic acid is probably just a marketing gimmick since it doesn't stay on the hair long enough to deeply hydrate. Thirdly, you get a huge bottle with a super convenient pump dispenser for a wonderful, budget-friendly price. My husband and I both use it daily, and we are both absolutely thrilled with the results. Highly, highly recommend!
C**M
Favorite shampoo!
My absolute favorite shampoo for getting out all the products, grease, oils, sweat, etc! I have curly hair so products are a necessity every day, which makes this shampoo a necessity as well! My hair feels so clean and fresh after using this.
A**S
Nice
The top broke off and it’s was hard to open the top to use it. I’m gonna be honest my hair has always been very healthy, but I can say it didn’t damage my hair. It’s definitely worth it for the cost, a good steal. I have sensitive skin and it’s fine for me. It’s also Anti back acne, if that’s a problem with you. Not super fragrant, so that’s good for me.
H**O
Nice effective shampoo for a teen
My son is happy with this shampoo. It makes his hair clean and shiny. the odor isn't too strong. It may even be helping with the acne on his forehead.
T**G
Good
Not drying at all good cleansing power
J**N
Good product
Great size of bottle for the price, works great, smells ok
A**I
Good shampoo, but not perfect
I like this shampoo and it does a good job cleaning my hair and scalp. However, it doesn’t completely get rid of the greasy feeling, especially on my scalp. I’d say it works about 90% of the way. Overall, it’s a good product, but I expected a little better oil control.
M**E
Fresh, Clean Hair Without Feeling Too Dry
I really like this shampoo for my oily roots. It lathers well and leaves my scalp feeling clean and refreshed without making the lengths of my hair feel overly dry. My hair also feels softer and looks shinier after washing. I like the fresh scent as well—it’s noticeable but not too strong. The large 828 ml bottle is a great size for regular use, and overall I think it’s a really good everyday shampoo for oily hair.
Trustpilot
4 days ago
3 weeks ago