I have light brown hair will it work?

does this vivids range cover grey hair? it's not said anywhere

I have bleached by hairdresser hair with now dark brown roots a couple of inches showing will this cover roots without them being yellow/copper colour

No you’ll end up with two different colours which will be very noticeable in daylight. To avoid that and use this particular brand you’ll need to start off with one colour throughout. All High Street boxed colourants cause this affect they don’t have the ability to blend

Do you use the conditioner once a week

I usually wash my hair every 4 days of so and just put a bit of this conditioner on the ends

If I have mid brown hair - will the lighter shades lighten my natural hair? and if so, will it do so permanently?

Hi there, All of our permanent lighter shades will lighten the colour of hair. We would recommend looking at the suggested end result for your shade which is displayed in the side of the box. Not all lighter shades are suitable for darker hair, please refer to the suggested outcomes displayed in the side of the box to get an idea of which shade would best work for you. Thank you!

Preference Permanent Luminous Hair Colour Ultra Platinum

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Fully operational. Shipping worldwide, on schedule.Customs & duties included in the price

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¥4091

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In stock

Sold byAmazon JapanDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

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Description

💎 Unlock your ultimate platinum glow—because your hair deserves the spotlight.

SALON QUALITY CARE - Infused with precious flower oils and ammonia-free technology for nourished, silky hair.
COMPLETE AT HOME KIT - Includes developer, colourant, conditioner, and gloves—professional results without the salon wait.
PLATINUM POWER BOOST - Achieve ultra platinum blonde with up to 9 levels of lift for that head-turning glow.
GREY COVERAGE MASTERY - Permanent formula ensures flawless, full grey coverage—no patchiness, just confidence.
BRASS DEFYING CONDITIONER - Reinforcing purple conditioner neutralizes yellow tones for a cool, luminous finish.

L'Oreal Paris Preference Ultra Platinum is a permanent hair colour kit designed to deliver up to 9 levels of lightening with optimal grey coverage. Featuring an ammonia-free, translucent gel formula enriched with precious flower oils and a purple conditioner, it neutralizes brassiness while strengthening hair up to 5 times. The kit includes all essentials—developer, colourant, conditioner, and gloves—ensuring a salon-quality, luminous platinum blonde finish with long-lasting brilliance.

Specifications

ASIN	B00A6O8GAG
ASIN	B00A6O8GAG
Benefits	Color Protection, Hair Coloring, Nourishing, Shine Enhancing, Tone Correction
Best Sellers Rank	522 in Beauty ( See Top 100 in Beauty ) 12 in Permanent Hair Colour
Brand Name	L'Oreal Paris
Colour	9L ULTRA PLATINUM BLEACH
Container Type	Box
Customer Reviews	4.5 4.5 out of 5 stars (2,370)
Customer reviews	4.5 4.5 out of 5 stars (2,370)
Delivery information	We cannot deliver certain products outside mainland UK ( Details ). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout.
Full Cure Time	3E+1 Minutes
Global Trade Identification Number	03600522274469
Guaranteed software updates until	unknown
Hair Color Permanence	Permanent
Hair Type	All
Is discontinued by manufacturer	No
Item Form	Cream
Item Highlight	Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant Salon-Inspired Results
Item Type Name	9L Extreme Platinum Blonde Permanent Bleach Hair Dye
Item model number	3600522274469
Language	English
Manufacturer	L'Oréal
Manufacturer	L'Oréal
Manufacturer Contact Information	L'Oréal Paris, London, W6 8AZ
Manufacturer Part Number	3600522274469
Material Features	Natural
Material Type Free	Ammonia Free, Peroxide Free, Fade Resistant
Model Number	3600522274469
Number of Items	1
Product Dimensions	9.4 x 5.6 x 17.2 cm; 230 g
Recommended Uses For Product	Color your hair and cover grey hair, Hair Coloring, Hair coloring, especially for blonde hair with grey coverage
Set Name	L'Oréal Paris Preference Hair Dye Kit
Suitable Hair Colour	Light Blonde
Unit Count	1 count

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Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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¥4091

Duties & taxes included

In stock

Sold byAmazon JapanDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Japan.

Secure transaction

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Meera L.

Smooth transaction and product arrived in perfect condition.

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The MOLLE sheath is of exceptional quality. Very happy with my purchase.