Moto tag (4-Pack)

Not cheap but work well and great peace of mind

The thing itself works fine if you've lost your keys somewhere in the house/car etc - ie within earshot. The Google 'find my device' network is a bit limited, especially outside of cities. It really only works well where there's a good density of android phones with the relevant settings turned on. That being the case, if you want to find something that's been stolen, you're probably out of luck.

I wanted to like these, but the Moto Tag is not ready for prime time. It looks the part, but once you try to actually use it, the cracks show immediately, both in functionality and execution.1. “Find My Device” support is partial and inconsistentDespite advertising support for Google’s Find My Device network (aka “Find Hub”), the tags don’t appear on Google’s web-based Find My Device portal, only in the app. They also require you to mark them as "lost" before they start passively reporting location via the Android network unlike AirTags where you can always check for when last 'seen'. I found that feature in AirTags especially useful as you could check you car's location at any time.2. Poor UX and app designSetup seems smooth at first, but firmware updates don’t happen automatically. You have to manually open the Moto Tag app, tap on each device, check the version, and update it. The tag should update firmware on first registration. The app offers little feedback and almost no proactive prompts, you're left guessing whether tracking is even working.3. Passive tracking is deeply flawedCompared to AirTags, these fall miles short. Apple’s tags passively report location via iPhones everywhere. These do nothing unless explicitly marked “lost.” Even in “lost” mode, location updates are slow or non-existent in real-world tests, clearly due to low adoption of Find Hub on Android devices.4. No web managementYou can’t manage or even view the tags via Google’s Find My Device website, meaning you’re locked into the phone app, with no backup if your phone is unavailable or has been stolen.5. Misleading value for moneyNear £100 for four tags is tolerable, IF they worked like AirTags. As it stands, you’re paying a premium for half the features and a third of the reliability.The one saving grace: decent hardware, the build quality feels solid. The tag design is unobtrusive, and battery replacement is easy. But none of that matters if the software ecosystem behind it doesn’t deliver. Maybe they've been hobbled by Apple's patents, but until Google and Motorola radically improve the software, network density, and usability, this product is best avoided if you care about actually finding your things.