Rowenta, Iron, Focus Excellence Stainless Steel Soleplate Steam Iron for Clothes, Retractable Cord, 400+ Microsteam Holes, Powerful steam, LED Display, 1750 W Ironing Clothes, Cordreel, Red DW5433

I have always loved my Rowenta Irons. Have bought all different types of irons from different manufacturers, but I always want my Rowenta. If you want great steam, light weight iron, great pressing and keeping things sharp, this is a quality iron. Rowenta Irons always outlast the run of the mill over the counter irons. I'd say it is 1 Rowenta lasts more than 3+ irons I have purchased in the past and always find that is a waste of time and go back to my Rowenta irons. Won't go or use any other.

I'VE BEEN USING ROWENTA IRONS FOR PROBABLY 20 YEARS AND THEY'VE ALL BEEN PRETTY GOOD...THIS IS NOW MY 3RD ONE. I WAS A LITTLE CONCERNED ABOUT HOW BIG THEIR IRONS NOW LOOK, BUT TOOK A CHANCE! I'VE BEEN VERY PLEASED WITH MY NEW PURCHASE -- GOOD QUALITY, GOOD CORD LENGTH, HOLDS A LOT OF WATER, AND WORKS WELL. LOTS OF TEMPERATURE SETTINGS TOO. THE ONLY NEGATIVE, AND IT'S REALLY NOT A NEGATIVE, BUT DIFFERENT FROM MY PREVIOUS ROWENTAS, IS THAT IT TAKE A BIT LONGER TO HEAT UP...MY LAST ONE WAS ALMOST LIKE INSTANT HEAT!

I’ve been using this iron for over a month now and I’m really impressed. It heats up fast, the steam is powerful, and the stainless steel soleplate glides smoothly over all fabrics. The retractable cord is super convenient and the overall design feels sturdy and high-quality. Love the precision tip for collars and tricky spots. Honestly, ironing has become less of a chore. Highly recommend!

This iron works great and gets rid of wrinkles fast with strong steam. I love the retractable cord and how easy it is to use.

I’ve been using the Rowenta Focus Excellence Steam Iron (DW5433) for a few weeks now, and I’m very satisfied with its performance. The stainless steel soleplate with 400+ microsteam holes ensures even steam distribution and smooth gliding across all types of fabric. It heats up quickly thanks to its 1750W power, and the powerful steam output removes even stubborn wrinkles effortlessly.The retractable cord is a great feature for easy storage, and the LED display adds a modern touch while helping to choose the right settings for different fabrics. I also appreciate the weight of the iron—it feels solid and professional without being too heavy.Overall, this iron delivers excellent results and is worth the investment. Highly recommended for anyone looking for a reliable, high-performance steam iron.

I’m writing this detailed review because I found the subject of researching, purchasing, and using under-performing irons so annoying and hoping this will help you avoid the same. This review applies to my personal application and experience. Both of those may differ for you.First some context for this review. I pretty much exclusively use the iron to iron my long sleeve dress shirts for work. I work fast and need an iron that can keep up with me (producing steam) as I iron, set the iron down, move the shirt to the next position, iron set the iron down etc. about 10 times per shirt. I set the iron to ‘Cotton” and get busy. I just need an iron that constantly produces plenty of steam. I don’t use the spray or vertical steam features. It takes me about 3 minutes per shirt – which is faster and cheaper than making trips to the cleaners. I have not had any of the irons long enough to provide a long-term or reliability review. If anything annoying occurs I will come back and edit this review if I am able.I purchased and tested each of these irons on the same shirts (pic)1) First purchase: Rowenta Focus $87Summary: this iron could not keep up with me. Seemed to produce steam randomly in short bursts when it felt like it. I often found myself ironing soleplate down without any steam at all. I thought the unit must be defective. I returned in exchange for another one. Same issue with the second one.I would return it if I could, but am outside the return window. I would not recommend this iron. Will be donating this to charity. Maybe it will suit someone else better.Will not bother with Pros & Cons here.2) Second purchase: Rowenta Steamforce $152Summary: upon opening, it was clear that this was a unit had already been ordered and returned by another customer. Based on past experience accepting somebody else’s return is a nonstarter – especially at this price point. This is not the first time Amazon has sent someone else’s reject as new. Very disappointing. I returned in exchange for another one. The second one arrived in new and unused condition – although I wish the manufacturer would seal the box at the factory so it is clear if the box has been previously opened.Pros:- Slick easy gliding soleplate- Plenty of steam- Simple light indicating fabric setting (pic)- Narrow nose for tight spaces- Simple on/off steam setting (I don’t need anything in between)Cons:- Price – yikes!- Easy to accidentally hit fabric selection dial and change setting. Frustrating.- A little bit of non-consequential spittingThis was the best of the three irons for my needs. Would recommend.3) Third purchase: PurSteam Professional Grade 1800-Watt Iron with Digital LCD Screen $42Summary: this one arrived in a box properly sealed by the manufacturer – easy to tell that I was the first person opening the box. Thank you!Pros:- Great price- Sufficient steam- LED fabric selector - No manual dial to knock out of position. Yay! Thank you! (pic)- Easy to fill water tankCons:- Literally ran out of steam when tank reached 25% full (pic)I would recommend this iron. Instead of returning, I will keep as a very capable backup.Hope this review saves you some of the time and grief I experienced. If anyone has recommendation for a top-notch ironing board cover, I’d be happy to hear about it.

This Rowenta iron is a very good size and surprisingly light despite that. Its powerful steam output and retractable cord are a super nice feature as they prevent you from having to tangle the cord every time you use it.Lots of interesting features. It heats up quickly. It's also nice to see that it comes with an automatic shut-off in case you forget. Very happy with my purchase.

I’m very happy with this iron! First of all, it has a beautiful, modern design — it looks great and feels comfortable in hand. It’s very practical to use: it heats up quickly, glides smoothly over fabric, and handles wrinkles with ease. I especially love the steam function — it’s powerful and consistent, which makes ironing much faster and more effective. The quality is excellent and you can really tell it’s a well-made product. I definitely recommend it!