OUCH! Bubble Gum | Strawberry | Watermelon & Grape | 21 Sticks | Bubble gum sticks strawberry, watermelon, and grape flavor. A traditional treat brought to you by Iconic Candy

My son who is 27 years old bought them cause it was his favorite childhood gum and they don’t sell them in the store.. He loves

It's bad. Flatly, bad. Genuinely not the same gum. Bland, almost flavorless, dry to the point of being brittle, powderless, and even the smells are off. I've had the original gum in 2009, and I even have photos of the tin to prove it. But some things stuck out to me from those photos, the ingredients. The nutrition facts are exactly the same, but the ingredients aren't. Sugar, gum base, glycerol, artificial flavors, and the colorants. These are all the gums have in common. Corn syrup (replaced with glucose syrup, not a significant change), malic + tartaric + citric acid, soy lectin, corn starch, natural flavors, and butylated hydroxytoluene. All of these are absent. Without these, the gum has no depth or tang, is hard and dry, lacks the distinct powder coating that made this gum feel unique in the mouth. The BHT is why the old tins of gum haven't gone rancid, so that means these won't even have the same legendarily immortal shelf-life. And the natural flavors that were mixed in added to the smell/taste, which without means these are no longer OUCH! gum. They're a cheap impostor who's only upside is being a reasonable price. I'll say it again, this is NOT the same gum it was, and no about of nostalgia marketing will change that this is generic gum wrapped in a nostalgic brand. The brand wasn't saved, it was slaughtered. They slaughtered my childhood gum, and by tying the name to this slop, it'll never come back like it was.

Bubblegum is good it was part of my granddaughter’s birthday gift. I put in the package and she loved it.

The gum is as terrible as ever. The cute tin is exactly what I was looking for. So nostalgic. So worth it.

The flavors take you back to the 90s but after a few more chewing, it starts to taste like plastic. I won’t be buying again. Looks like the gum will last me for a long while.

As a certified 90s kid, I had no choice but to click on “Add to Cart” when I saw this gum pop up on my Amazon suggestions. The tin alone transported me straight back to 4th grade recess. And honestly? They nailed the look. Nostalgia = activated. Flavor-wise: strawberry and grape? Chef’s kiss. Tasted exactly like what I remember! Watermelon?…Not so much. Now…let’s talk gum quality. It wasn’t stale, which was a pleasant surprise, but WOW was it hard. The first 15-20 seconds felt like chewing a pink rectangle of determination. Once it softened though, the flavor finally showed up and did her job. Texture wise it was comparable to other stick gum. Is it a little pricey? Yep. Did I still giggle opening the tin? Also yep. Totally worth it for the throwback vibes and to watch my kids try to figure out why their mom is emotional over novelty gum. Planning to bring the rest of the tin to a family get-together because I NEED to witness everyone’s reactions in real time. If you grew up with this stuff, treat yourself. It’s nostalgia you can chew. (Mostly.) 😉

Nostalgia I had to get some for my niece that's obsessed with gum

This gum is nothing like its nostalgic predecessor! The gum is hard as hell, almost chalky, and has less flavor than fruit stripe with none of the sour flavoring either! They stay in the tin which is the only cool part.