Jans - Natural Ube (Purple Yam) Powder - 5 oz

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I gave this product a mostly neutral rating because, honestly, it's the first ube I've ever tried so maybe they're all like this. I was hoping to make a brilliantly colored boba tea, but when mixed with sugar and hot water, the hue is a muddy brownish purple. To make matters worse, the powder doesn't actually dissolve, so you're left with a watery mashed potato-like residue as everything settles to the bottom even after straining out the larger chunks. The flavor is what I expected - sort of mildly sweet potato-ish. Since I don't want to waste it, I'll give it a try in a baked good to see if it's any better, but if you're looking for boba ingredients, this probably won't be ideal. I'm was hoping to avoid the artificial colors and flavorings in the bottled ube extract, but I'll be trying that next to get the boba aesthetic I'm looking for.

I knew it would be more "grainy" from the start. When I mixed it in with almond milk for coffee in a blender, it got creamy and thick. I think that was perfect! The flavor was quite strong for only 2 tablespoons in 2 cups of sweetened almond milk creamer for 4 cups of coffee. I wish they would sell a pound of this and add an Ube flavoring extract to it, a two-ingredient combo. Without extract, the flavor is strong enough but I think it would be cool if they had an extra-flavored version of this. I'll take all the ube flavor I can get. This flavor is getting popular in coffee shops. I like the Jans brand, they sell it in my local Ross store, and has been a quality reliable brand from overseas.

This brand uses real Ube, the only issue is the granular is rather large to use as “powder”. * I used my vitamix to pulverize the granules into fine powder. It’s more effective in absorbing moisture when using in my recipes. I also notice the aroma is more present after it’s in fine powder form. I do bake the items that i use this for and it works well. Since it’s been difficult to find real Ube powder in America (Most brands market Ube but it’s actually another purple potato tuber rather than the purple Ube yam) I decided to just stick with this brand and just take the extra step to make it into fine powder.