Maybelline Grippy Serum Makeup Primer Up To 24H Wear Plumps & Hydrates Skin

Love this, has become a makeup staple. Mix in with foundation and apply to face. Great stick, long lasting, helps makeup not to crease and fills in pores nicely. Great for natural looking makeup

Love this primer. I've ben using it since the start of this year, so I've been able to see how it does throughout the seasons. It's quite a sticky product which took a bit of getting used to, but it keeps your makeup in place very well. You only need a few drops so a bottle can easily last a couple of months with daily use.

Maybelline’s Grippy Primer Serum is an affordable, high-performing primer that combines skincare benefits with effective makeup grip. Packaged in a sleek glass bottle with a dropper, it feels luxe and allows for precise application. The lightweight, serum-like formula absorbs quickly and leaves a slightly tacky finish that helps foundation adhere smoothly and last longer. Infused with 2% niacinamide and glycerin, it hydrates and plumps the skin without feeling greasy, making it especially suitable for dry to combination skin types. It’s also fragrance-free, vegan, and non-comedogenic, appealing to sensitive skin users. While a few with oily or acne-prone skin have reported mild breakouts, most reviews praise its smoothing texture, added makeup longevity, and overall performance—making it a standout in the drugstore primer category.

The Maybelline Grippy Serum Makeup Primer has a lightweight, water-based texture that feels comfortable on the skin. It spreads easily and gives the face a slightly tacky finish, which helps foundation and other makeup products adhere well. The formula also leaves the skin feeling hydrated and gives a subtle plumped appearance without feeling particularly heavy. Makeup generally applies smoothly over it, and the primer can help improve wear during a normal day. The inclusion of niacinamide is appealing, especially for those who prefer skincare-inspired makeup products, although the visible results will vary and it should not replace a dedicated skincare routine. One drawback is that the grippy texture may feel sticky to some people, particularly if too much is applied. It can also pill if layered with certain moisturisers or foundations, so using a thin layer and allowing it to settle first is helpful. The claim of up to 24-hour wear will depend greatly on skin type, climate and the makeup used over it. Overall, this is a useful everyday primer for anyone wanting hydration and better makeup adhesion, although it may not suit people who prefer a completely smooth, powdery finish. Pros: Lightweight, hydrating, helps makeup grip, suitable for many skin types, easy to apply. Cons: Can feel sticky, may pill with some products, 24-hour wear depends on conditions.

Love this primer sticky enough but not too sticky keeps makeup on for a long time

I love these types of products and this one does not disappoint.

A lovely little gift for my wife! She loves how well it works, keeps her makeup in place all day without feeling heavy or sticky. Definitely worth it!

Love this, it’s always a repurchase for me. Makeup stays put for hours without budging.

Has become my new favorite daily primer. Actually helped the makeup stay on for a very long time. Has a sticky consistency Would recommend

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So sticky and very good grip. Hold my concealer and foundation on for ages and doesn’t leave it patchy

Holds make up in place for the whole day

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