---
product_id: 700535239
title: "ATTITUDE Liquid Laundry Detergent, EWG Verified, HE Compatible, Plant-Based & Vegan, Natural Laundry Soap, Citrus Zest Scent, 40 Loads, 2 Liters"
brand: "attitude"
price: "¥11874"
currency: JPY
in_stock: true
reviews_count: 13
category: "Attitude"
url: https://www.desertcart.jp/products/700535239-attitude-liquid-laundry-detergent-ewg-verified-he-compatible-plant-based
store_origin: JP
region: Japan
---

# HE & conventional machine compatible 98% naturally derived 40 loads per bottle ATTITUDE Liquid Laundry Detergent, EWG Verified, HE Compatible, Plant-Based & Vegan, Natural Laundry Soap, Citrus Zest Scent, 40 Loads, 2 Liters

**Brand:** attitude
**Price:** ¥11874
**Availability:** ✅ In Stock

## Summary

> 🌿 Elevate your laundry game with clean, green, and fresh vibes!

## Quick Answers

- **What is this?** ATTITUDE Liquid Laundry Detergent, EWG Verified, HE Compatible, Plant-Based & Vegan, Natural Laundry Soap, Citrus Zest Scent, 40 Loads, 2 Liters by attitude
- **How much does it cost?** ¥11874 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/700535239-attitude-liquid-laundry-detergent-ewg-verified-he-compatible-plant-based)

## Best For

- attitude enthusiasts

## Why This Product

- Trusted attitude brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Long-Lasting Value:** One 2L bottle delivers up to 40 powerful loads, making sustainable laundry affordable and easy.
- • **Versatile & Gentle:** Works in all water temperatures and is safe for whites, colors, and delicate fabrics alike.
- • **Eco-Chic & Conscious:** 100% vegan, cruelty-free, and plant-based—because your values deserve clean clothes too.
- • **Effortless Freshness:** Invigorating citrus zest scent with lavender undertones that elevate your laundry experience.
- • **Clean Power, Zero Compromise:** EWG Verified formula with no bleach, SLS, or harsh chemicals—safe for your family and planet.

## Overview

ATTITUDE Liquid Laundry Detergent is a premium, plant-based formula verified by EWG for clean ingredients and high performance. Compatible with both HE and conventional machines, it delivers 40 loads of powerful stain and odor removal while being gentle on all fabrics and water temperatures. Infused with a refreshing citrus zest and lavender scent, this vegan and cruelty-free detergent offers an eco-conscious laundry solution without compromising on effectiveness or safety.

## Description

Product Description Formulated with naturally derived ingredients, this laundry soap packs excellent detergent power and is free of enzymes. Clean, powerful, and gentle on everything you love, it is designed to be effective even in cold water, saving you energy, as well as gentle enough for your most delicate machine-friendly fabrics, and powerful enough for your dirtiest clothes. This EWG Verified® formula meets the highest standards of safety, made without bleach, SLS, SLES, colorants, alcohol, or formaldehyde. Powered by 98% naturally derived ingredients, it effectively lifts stains, tackles odors, and cuts through grease, all while being safe for both HE and conventional machines. Each bottle gives you up to 40 loads of fresh, clean laundry, leaving a fresh and clean scent. Its invigorating citrus top notes blend harmoniously with floral and herbaceous lavender, enveloping your laundry in a soothing and revitalizing fragrance. Gentle enough for whites and colors, this formula performs at all water temperatures and keeps your clothes, towels, and linens clean, without fading or damage. Plus, it’s 100% vegan and cruelty-free, because caring for your clothes shouldn’t come at the expense of your values. Ingredients <5% anionic surfactants / agents de surface anioniques (sodium coco sulfate), <5% non-ionic surfactants / agents de surface non-ioniques (lauryl glucoside, caprylyl glucoside, myristyl glucoside). Contains also / Contient aussi : Aqua / water / eau, sodium chloride, citric acid, sodium gluconate, sodium benzoate, glycerin, camellia sinensis leaf (green tea/thé vert) extract, triethyl citrate*, terpineol acetate*, terpineol*, tetrahydrolinalool*, *fragrance (parfum). Our products are constantly evolving. Please refer to the product packaging for our most accurate ingredient list.

Review: Non toxic washing detergent at last - Love, Love, Love. The smell is amazing, I’ve tried a few other scents but this is my favourite, clean smelling but not overpowering as a lot of detergents make me sneeze. I also love this because it’s made with no nasties and I can feel safe that my children are wearing clean clothes that have been washed with a safe product - no SLS here. Also 3 out of 4 of us struggle with dermatitis/eczema and no irritation. Would thorough recommend Attitude products - they are all EWG verified
Review: Great - This laundry detergent cleans clothes effectively, removing dirt and stains while leaving fabrics fresh and pleasant-smelling. It dissolves well in water and works efficiently in both hand wash and machine wash. The formula is gentle on clothes, helping maintain fabric quality and color over time. A small amount goes a long way, making it economical and good value for money. Overall, it’s a reliable detergent for everyday laundry needs.

## Features

- Causes serious eye irritation.
- EWG VERIFIED: This laundry detergent liquid is EWG VERIFIED, ensuring it's made with clean ingredients according to the Environmental Working Group's standards. It's free from bleach, SLS, SLES, colorants, alcohol, or formaldehyde.
- HIGH PERFORMANCE: Made with 98% naturally derived ingredients, this laundry detergent liquid soap cleans, refreshes, and removes stains, odors, and grease. It works with both conventional and High Efficiency (HE) machines, & lasts for 40 loads.
- CITRUS ZEST FRAGRANCE: Its invigorating citrus top notes blend harmoniously with floral and herbaceous lavender, enveloping your laundry in a soothing and revitalizing fragrance.
- FORMULATED FOR WHITES & COLORS: This laundry detergent works in all water temperatures and is safe for both whites and colors. Effectively cleans clothes, towels, sheets, pillowcases, and sportswear without causing discoloration.
- VEGAN & CRUELTY-FREE: This laundry soap liquid is 100% vegan and cruelty-free. Made for your well-being while respecting animals.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B093TLM7SC |
| ASIN  | B093TLM7SC |
| Best Sellers Rank | 2,888 in Grocery ( See Top 100 in Grocery ) 50 in Liquid Detergent |
| Brand | ATTITUDE |
| Country of origin | Canada |
| Country of origin  | Canada |
| Customer Reviews | 4.4 4.4 out of 5 stars (3,611) |
| Customer reviews | 4.4 4.4 out of 5 stars (3,611) |
| Date First Available | 20 Jan. 2025 |
| Format | Liquid |
| Item model number  | 12042 |
| Language  | English, French |
| Manufacturer  | ATTITUDE Bio Spectra |
| Product Dimensions  | 8.99 x 19.41 x 27.1 cm; 2.17 kg |
| Units | 2000.0 millilitre(s) |
| Volume | 67.6 Fluid Ounces |
| Weight | 2.2 kg |

## Product Details

- **Brand:** ATTITUDE
- **Item dimensions L x W x H:** 9 x 19.4 x 27.1 centimetres
- **Item form:** Liquid
- **Liquid volume:** 67.6 Fluid Ounces
- **Material Type Free:** Dye Free, Enzyme Free, Phosphate Free, Phthalate Free, Sodium Lauryl Sulfate Free
- **Material feature:** Plant-Based, Vegan
- **Number of items:** 1
- **Scent:** Citrus Zest
- **Specific uses for product:** Laundry Detergent
- **Unit count:** 2000.0 millilitre(s)

## Images

![ATTITUDE Liquid Laundry Detergent, EWG Verified, HE Compatible, Plant-Based & Vegan, Natural Laundry Soap, Citrus Zest Scent, 40 Loads, 2 Liters - Image 1](https://m.media-amazon.com/images/I/61aE6LFkwlL.jpg)

## Available Options

This product comes in different **Size, Scent** options.

## Questions & Answers

**Q: Is the spout included?**
A: There is a dispensing spout but I'd recommend putting in a bottle or built-in sink dispenser.

**Q: Good for baby clothes?**
A: If I had discovered this detergent when my children were babies, it would have been used in my household.  The vinegar-concentrate based cleaning is superior to enzymatic detergent

**Q: Can this be used to hand wash silk pillowcases ?**
A: Yes you can!  I have used it to wash my silk pillowcases for months with no issues.

**Q: what makes up the fragrance ??**
A: I got the fragrance free but have not used it yet. I still have some of my ecos detergent left.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Non toxic washing detergent at last
*by L***Y on 4 February 2026*

Love, Love, Love. The smell is amazing, I’ve tried a few other scents but this is my favourite, clean smelling but not overpowering as a lot of detergents make me sneeze. I also love this because it’s made with no nasties and I can feel safe that my children are wearing clean clothes that have been washed with a safe product - no SLS here. Also 3 out of 4 of us struggle with dermatitis/eczema and no irritation. Would thorough recommend Attitude products - they are all EWG verified

### ⭐⭐⭐⭐⭐ Great
*by P***V on 18 January 2026*

This laundry detergent cleans clothes effectively, removing dirt and stains while leaving fabrics fresh and pleasant-smelling. It dissolves well in water and works efficiently in both hand wash and machine wash. The formula is gentle on clothes, helping maintain fabric quality and color over time. A small amount goes a long way, making it economical and good value for money. Overall, it’s a reliable detergent for everyday laundry needs.

### ⭐⭐⭐⭐⭐ Safe ingredients important point
*by A***A on 8 February 2026*

Safe ingredients is most important point for me. Perfectly washes clothing, bedding and every thing. Pleasant, natural aroma

## Frequently Bought Together

- ATTITUDE Liquid Laundry Detergent, EWG Verified Laundry Soap, HE Compatible, Vegan and Plant Based Products, Cruelty-Free, Citrus Zest, 40 Loads, 67.6 Fl Oz
- ATTITUDE Laundry Fabric Softener Liquid, Vegan and Naturally Derived Detergent, Plant Based, HE Washing Machine Compatible, Citrus Zest, 40 Loads, 33.8 Fl Oz
- ATTITUDE Dishwashing Liquid, EWG Verified, Vegan Dish Soap, Plant Based, Naturally Derived Products, Citrus Zest, 23.7 Fl Oz

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*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-02-22*