The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

David Meerman Scott doesn't write like a tutor or teacher, and even though this is an excellent textbook on the rules of digital marketing today, it doesn't read like a textbook at all. Full of exciting, innovative and sometimes funny examples from real life, this is one of the best business books I've ever read. It's a long read but I devoured the book in a few days. Thoroughly recommended to marketing practitioners in any field, or anyone in business who just wants to communicate better with the digital world. Totally recommended.

I am writing from Italy and here things run differently: less companies, smaller, slower... BUT this book was inspiring to me. It helped me clarifying some processes that I "had perceived" but not fully got, and it gave me a lot of ideas to boost few situations in which I am currently struggling. I asked my brother (he's an engineer but works in marketing and events in Uk after a course) a suggestion for a good book, practical and still not translated in Italian. Definitely a very god suggestion!

If you’re working in contemporary marketing then you need to read this book – it’s as simple as that. True, not all of it was necessarily directly related to what I do in my day job, but the concepts that are covered here are important across the board, whether you’re a marketeer or whether you’re a specialist, such as a web developer, within a marketing team. Let me tell you why. The way that people communicate has changed, and brands are struggling to keep up. In The New Rules of Marketing & PR, Scott starts out with a basis in traditional marketing theory, and then expands upon it to cover the competitive landscape in the modern age. Essentially, this is your bible, and it’ll explain to you how all of the different channels that are now available, due to the rise of the internet, the web and social media, can be worked to their maximum potential to generate revenue and profit for your business. Sure, it’s been a few years since the book came out, but Scott keeps it regularly updated, and so make sure you snag the latest edition. The reason that it has to be regularly updated is that it was one of the first serious books to hit the market when this new phase of marketing emerged, and Scott has continued to write on the subject at length since its publication. He’s one of the de facto thought leaders in modern marketing, which is what makes this book so remarkable. Incidentally, if you’re wondering why he publishes with his middle name, it’s because there was an astronaut called David Scott. Being known as David Meerman Scott helps people to find him on search engines. Isn’t that an awesome way of practicing what you preach? Oh, and one other thing to note – this book is praised by Brian Halligan, co-founder of HubSpot, who also penned a book with him called Marketing Lessons from the Grateful Dead. I recommend that book, too – combined, they make a force to be reckoned with.

Very good book, I enjoyed reading it and learnt a few new things while doing so

Excellent - easy to read and understand. A must for novices and seasoned professionals alike!

Really amazing book!! A lot of new ideas for your marketing and pr strategy!

Bought as a gift

It's so, so basic. My mom knows this things ;)

Not exactly what I expected - wished for something better written and probably more "academic", but would recommend to PR practitioners

its all that you need to upgrade yourself in realtime

If you don't have idea at all of the digital world (Facebook, Twitter, Blogs, Podcasts, etc) and you are a traditional marketer, this book is perfect with you, I fully recommend it. It explains from the basics the different platforms and technologies, and how you can reach your potential clients. But If you know these platforms, it could be boring and maybe 20% of the book might be useful. It has really valuable ideas about how to reach your targets, but it can be summarised in around 70 pages. Don't expect technical information. I.e.: About how Google AdWords & Analytics works.

The web and especially the social media platforms have made the playing field for marketing communication much more even. It is no longer only the budget that is the deciding factor for how much reach you can create with your content. However, it takes a certain level of insight to really take advantage of the new playing fields and this insight is what David Meermans Scott is giving us through his 5th edition of his ground breaking book "The New Rules of Marketing and PR". The book gives the reader a good overview over the principles behind effective communication on the web and an easy-to-read walk through all the various channels available.

A brilliant book. Excellently conceived and executed as a book on marketing and PR. I'm normally a critic of all things marketing and advertising which is why perhaps it's hard for me to kick-start my new business. But after reading this I'm a convert to well thought out online marketing.