Permanent 5.5 (Brown) Celebrity-approved ammonia-free - Leaves hair super shiny and hydrated with 100% grey hair coverage - Natural-looking and Vegan

Wonderful product to use I found that 5.5 Brown came out very dark almost black so next time I’ll order the lighter 6.0 version Unlike a lot of hair dyes you get loads of product so you can properly cover all of your hair. I actually had some product left over; most hair dyes don’t give you enough product I left it on for the recommended 30 minutes then washed it off. I then used the conditioner supplied and my hair was left very soft Within the kit you also get a barrier cream to apply around the edge so you don’t dye your skin plus there is a dye removal cloth also included I found it covered my grey hairs very well indeed Highly recommended UPDATE: It’s now a month since I used this and the colour is staying extremely well. I now love the colour as it’s not too dark after many washes I think I still might order the 6 lighter brown next time

I am allergic to PPD and have spent years looking for a hair dye I could use. I eventually came across this brand which has no PPD and thought I'd give it a go. Product is a good price and is exceptionally well packaged and resourced. If you read all the details that are provided it advises that you do an allergy test. It also carefully explains that it does use a chemical similar to PPD that could also cause a reaction. I took this advice seriously and did a test. You have a 50/50 chance if you are already allergic to PPD to being allergic to the alternative used in this. Sadly I reacted to the dye. I am leaving this review to encourage all users with a sensitivity to make sure they do a test. Better to be safe than sorry. I'll keep on looking for alternatives. Thanks.

I have little experience of colouring my own hair, but found this to be easy to use and effective in coverage. The product is quite thick in texture so there are no drips and the blocking cream provided ensured there was no staining on the surrounding skin after. The colour was a little darker than I anticipated but fine and the conditioner provided made my hair look really shiny. I can thoroughly recommend this product and would not hesitate to use it again.

Best hair dye I’ve used and didn’t burn my scalp, no hair fall. Perfect and the colour turned out beautifully.

Came out much darker which is something I was trying to avoidance two washes in I can see all my grey again. Unfortunately won't be buying again, it did smell nice though