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Clairol Professional Pure White 20 Volume Hair Developer is a creamy, hypoallergenic formula designed for superior gray coverage and standard lightening. Ideal for bowl-and-brush or applicator bottle use, it ensures smooth, drip-free application while conditioning hair to maintain shine and health. Trusted by professionals and highly rated by thousands, it delivers consistent, salon-quality results with minimal odor.


















































| ASIN | B07D8X4SRJ |
| Best Sellers Rank | #3,794 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #3 in Hair Color Developers |
| Customer Reviews | 4.7 4.7 out of 5 stars (5,344) |
| Is Discontinued By Manufacturer | No |
| Item model number | 81584029 |
| Manufacturer | Clairol Professional |
| Product Dimensions | 2.6 x 2.6 x 8.2 inches; 1.1 Pounds |
| UPC | 070018114358 |
M**A
bleach works!!
great product! was able to bleach my 13x6 and I had some left over!
A**A
Great quality and professional results
I've used this developer several times and it always delivers reliable results. The texture is creamy, easy to mix with color, and not too runny, which makes application smooth and drip-free. I tried it both for gray coverage and for lightening a couple of levels, and it worked perfectly. Plus, it doesn't have the strong, unpleasant smell that many other developers do. What Ireally like is that it leaves the hair with a shiny, healthy finish without over-drying. If you're looking for a professional-grade developer at an affordable price with consistent performance, this is definitely a great choice.
T**Z
Highlights diy
Affordable product works great save time and money from going to the salon. Did it my own highlights.
S**Y
Great product
Worked very well
M**H
Good quality
Does the job - came sealed
J**N
As expected
As expected
P**Y
Not bad
This worked pretty well. It is wetter than expected so dont pour it out too fast.
B**T
Big bottle
Big bottle totally worth the money, I constantly re buy this product ,im a sunkissed blonde so my roots are dark but my hair grows out yellow I use this just on roots so the bottle lasts me over a year!
F**A
Does its job
M**E
My trusted product when it comes to colouring my hair.
B**S
It does what it says. A good product and a good price.
C**A
This saved a set of bedding after a weird middle of the night bad bloody nose left a mess. Plain cold water didn't work. Spray remover didn't work. Tried this as it reacts with proteins (you need protein enzyme remover for this type of stain) and after leaving it on the stains a few hours and rising, it was lighter. I kept doing this every few hours for the day and the stains are all gone. On the pillow I applied and left in the sun and a few hours later the spot disappeared. Now this was an on white bedding. If you use this on colours, test the area first.
J**N
Me encanta!
Trustpilot
1 month ago
3 weeks ago