Nutrigold Triple Strength Omega-3 Fish Oil Supplement, Better Absorbed TG Form, Made in USA, 5-Star Certified, ConsumerLab Approved, Certified Sustainable

First, I don't typically right reviews (I don't really have the time). So, when I write one, it's either because a product is REALLY good, or REALLY bad. I'm happy to say this falls into the category of "really good". First, considering the price, the quality/quantity/potency of what you're getting is actually rather impressive. It's important to note that the oil in these pills--like many lower-end fish oil pills, is in the form of EC's (Ethyl Esters). Without going into a bunch of chemistry gobble-di-gook, the basic thing to note is that you should take these supplements with a small amount of healthy fat--I like to take it during dinner when I do a broccoli stir fry with olive oil (for example). The other type of fish oil is called "triglyceride". This fat structure is the same as the one used endogenously (aka "inside of your body"). In theory, it is a bit easier to absorb triglyceride omega 3 than ethyl ester. Ethyl ester based products tend to keep better than triglyceride, and it is cheaper as certain bonds must be broken during the processing phase of fish oil production that result in an ethyl ester anyway (I.e. work must be done to transform the product BACK into triglyceride form).Okay neat. Why do you care? Well, your body cannot easily process ethyl esters. It basically has to break down that molecule, combine it with some other molecules, and re-create a triglyceride. Your body will do this easier if it already has some of those "other" molecules. E.g. fat. NOTE: This is NOT carte blanche to eat a bunch of fat. And if you've eaten in the past three hours this is probably un-necessary. I only bring this up because it's important to note the differences in this type of fish oil from triglyceride, and partly explain how they can make it as cheap as they do. Studies have not shown this form to be less effective. Yes I am a scientist.Neat! So, ok the product itself: it helps me, personally. I'm NOT overweight, I don't have high blood pressure. In fact, I'm in pretty good shape. I run (etc). But nevertheless, I always feel much better when I'm taking this then when I'm not. Fish oil is an anti-inflammatory, just like an NSAID, but without all of the fun side effects. I often have sore joints from working out. Fish oil helps with that. I'm a college student with a heavy workload under a lot of stress. Fish oil also helps with that (see google scholar). To cut it short, this product helps me in a lot of ways, and for the price, I really do think it's worth it. Not just for certain people either.----So, why am I writing this review?I get a lot of stuff on amazon, and I don't review most products. I am writing this review because of Nurtigold's AMAZING customer service. One of my bottles of fish oil went rancid before it was supposed to. Note: to check rancidity--test the firmness of your pill. Is is squishy? That's bad. It should be firm. If you cut one open, how does it smell? Fishy? Or "trashy"? You want the first. It's important to store your fish oil in a COOL environment. If you don't, it WILL go rancid early.Nevertheless, I did all of the above and still, the fish oil went rancid early. I wrote to Nurtigold, they responded in 12 hours and stood completely behind their product, sent me a free replacement bottle AND two new products to try (which arrived in 2 days), and all around were very amicable. I feel that the difference between a "good" company, and a "great" company, is determined not by how good the product is, but what the response is when something goes wrong. A good company makes a good product. A great company makes a good product, and when something happens, rectify it immediately.Nutrigold is a great company. And they will have my business for years to come.

When buying an Omega-3 supplement you want to check how much EPA and DHA is actually provided per serving (EPA and DHA are the beneficial fatty acids you are looking for in Omega-3's). Having the background of someone working in the medical field I recommended Nutrigold to my father who happens to be a heart patient. The amount of Omega-3's(specifically EPA & DHA) provided per capsule for Nutrigold are slighter higher than his prescription strength Lovaza. Nutrigold: 750mg EPA + 250mg DHA vs Lovaza: 475mg EPA + 365mg DHA. As an added bonus they cost much less than the prescription. Don't fall for the gimmicks of the big drug companies who pay the FDA millions to get approval and pass the cost onto the consumer. I would highly recommended this product to anyone looking for a great source of essential Omega-3's. I will follow up this review at a later time with more info with regards to taste and compliance.______UPDATE(06/04/2012):I recently visited the IFOS(International Fish Oil Standard) website(Google it). They are an independent lab in Ontario, Canada that tests fish for consistency and heavy metal content. I was unable to find any Nutrigold info on their site. So I emailed Nutrigold support a few days ago to request a copy of the IFOS Certificate from their quality control department(IFOS website suggested this). I received an email this morning with the certificate attached and they even offered to send me an updated certificate when their new batch gets analyzed. The lab results are ecactly in line with what the product claims with complete accuracy in the amount of essential Omega-3s provided. This product is 90% of the stuff your looking for (EPA + DHA) and that is a really good number. I found this info to be very reassuring of my decision to purchase this product. Here is Nutrigold's support email for anyone that may be curious: support(at)nutrigold.com