Cinnamon Trackers - All Natural Cinnamon Sweeten Whole Grain Wheat & Rice Cereal

I picked this up at my local Food Lion because it was in our organic section. First I'd like to point out that I'm writing this review because I often rely on amazon reviews when debating purchases. Although the company doesn't state that they're organic I want to point out... They're not. Their "wind energy" is nothing but credits they bought off a company who actually uses wind energy. I don't know about you, but the only thing I hate more than an irresponsible company is an irresponsible company that that tries to pass themselves off as a good, caring, and kind one. They claim to be family owned which I don't doubt but Monsanto has a family too, doesn't mean we should all run out and buy their toxic products and support their crappy business ethics. I have yet to meet a small, legit, family business that has the extra cash to buy wind and solar credits off others.That's my rant about the company lol. The product it's self tastes very similar to cinnamon toast crunch if you're looking for a whole grain option to cinnamon toast crunch than this is your cereal. if you just want a minimal ingredient yummy, and environmentally friendly cereal, try something else; it also has a lot of crappy ingredients. All in all I wouldn't buy it again. It's good but its still unhealthy and its still an irresponsible corporation.

The brand does not claim to be certified organic GMO free Fair Trade yogi endorsed. The Frosted Tumble Wheats are delicious. No artificial colors, flavors or preservatives, just five simple ingredients. I purchased @ Winn Dixie & came here looking for more of their products like the wheats & Canyon Creek Crunch, a whole grain oat cereal. I would rate it a 5 if all the yuppy labels were attached.