






๐ Own your power with every swipe โ Matte never looked this effortless!
LโOrรฉal Paris Rouge Signature Matte Lip Stain in 'I Rule' offers a high-pigment, long-lasting matte finish with a weightless, no-makeup feel. Featuring a precision applicator for flawless lip definition, this liquid lip stain delivers intense color in a comfortable, ultra-light formula suitable for all skin tones. Perfect for professionals seeking bold, enduring lip color backed by LโOrรฉalโs innovative beauty technology.








| ASIN | B07H5TCKH2 |
| Additional Features | Not-Applicable |
| Age Range Description | Adult |
| Best Sellers Rank | #33,584 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #62 in Lip Stains |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Color | I Rule |
| Container Type | Bottle |
| Country as Labeled | United States |
| Coverage | Lightweight |
| Customer Reviews | 4.1 out of 5 stars 7,122 Reviews |
| Finish Type | Matte |
| Finish Types | Matte |
| Global Trade Identification Number | 00071249369913 |
| Item Dimensions | 0.79 x 0.73 x 4.27 inches |
| Item Form | Liquid |
| Item Weight | 27.22 g |
| Lip Color Intensity | High Pigment |
| Lip Color Shade Depth | Deep |
| Lip Color Type | Lip Stain |
| Lip Color Undertone | Cool |
| Manufacturer | L'Oreal Paris |
| Manufacturer Part Number | I00109174 |
| Model Number | 071249369913 |
| Number of Items | 1 |
| Package Type Name | Bottle |
| Product Benefits | Long lasting |
| Skin Tone | All |
| Skin Type | All |
| Special Ingredients | Mineral |
| Specialty | Makeup |
| Target Audience | Women |
| UPC | 071249369913 |
H**U
Recommend letting the color set in & it works great!
I bought the color "I Rule" bc I have fair skin tone and use minimal make up. First impression when I applied the product onto my lips, I was disappointed the color does not match the description. Also as I was applying it, I notice how very wet it was so I thought it was misadvertised as "matte". I almost threw it away since it was a non-returnable item but got busy in the morning preparing breakfast. When I went back to the bathroom to reapply my make up, I was pleasantly surprised! The nude color dried up and became a slight peach tone giving my lips the natural color I've been seeking. It didn't make my lips overly dry where it was cracking and there was no bleeding around my lips so I didn't have to use a lip liner. I am soooooo impressed with this product that I'm stocking up. Now my morning make up routine involves using this product then dab quickly with a kleenex to set the color pigmentation on my lips. It is not 100% non-transferable but does a good enough job that by the time I sit down to have my morning coffee my cup isn't stained with a lip print. Best of all, it lasts almost the entire day without having me reapply till later.
C**S
Stunning, Long-Lasting Color โ Perfect for Strawberry Blondes!
This lip stain is a total 5-star find! The color is incredibly vibrant and stays long-lasting through hours of wear without drying out my lips. As someone with strawberry blonde hair, I find this shade especially flattering and have received so many compliments on it. Itโs lightweight, bold, and the perfect everyday statement piece!
S**N
Tint as shown
I felt the tent of the lipstick was as shown. And I think it looks good on me. But I was a little disappointed that it said it was long lasting and it was not. But I will use it anyway.
S**N
Lovely but buy in store
This stuff is fantastic. Personally, I found this color of pink to be super tacky and it didn't stay as well as a darker one I got from the store. Best bet with makeup things is store bought imo. Sometimes Amazon leaves things in temperatures that can compromise the chemical makeup of the... Makeup haha In general, this stays well and I just use jojoba oil to take it off with a cotton ball. Needs to be reapplied after eating but I can kiss my boyfriend without transfer and it doesn't smear with a mask so really those are qualities I'm looking for rn ๐. Doesn't flake like CG long wear lipstick. Nor does it dry out like other tints. Lovely (*chefs kiss*)
C**L
Dark brown
Color is just a dark brown. Thought itโd be lighter, softer brown with hint of coral like the pictures. Applicator is wonderful though.
C**H
Perfect balance of comfort, staying power, and color
I love this formula. Most matte lip products either dry my lips out or feel so oily they slide right offโbut LโOrรฉal really nailed the balance with this one. It goes on smoothly, feels light and comfortable, and stays put for hours. The shade I Lead is beautifulโwarm without leaning too orange or too red. Itโs become my go-to for an everyday polished look.
R**A
Good
Nice, but it doesnโt how I I thought
T**I
Ok
Okay, a little lighter than what I expected but I will use it as a base for other lipsticks. Seems to want to stay well..
L**A
Lip stain
Love it stay long time and love the colour my every day were
J**Y
Patchy
Patchy
C**Z
Lo volverรฉ a comprar
Pinta muy bonito y dura tiempo aceptable. Al desgastarse deja los labios con efecto tinta
O**A
HOLY GRAIL
By far my favourite thing to put on my lips. I like to place it in the center, then blend out for a natural look. BEAUTIFUL colour and last a fair amount (and fades evenly). Holy grail product!!!
N**X
More like a long wear stain
Buildable. Used sparingly it acts like a stain, a few layers and itโs more of a matte lipstick. Does NOT hold up under a mask, even for a short time
Trustpilot
1 month ago
2 weeks ago