Surfing the Black Wave: Brand Leadership in a Digital Age

Surfing the Black Wave: Brand Leadership in a Digital Age Where do I begin?This book is jam-packed with stories, advice, practical examples, real-world statistics, and guiding principles for the new world of advertising and brand leadership. Dan is a deep thinker with years of experience in the industry, and it shows through his passion and insights. Instead of just regurgitating statistics, Dan links stories and data to arrive at his compelling conclusions about the future of advertising.The chapter that resonates most with me deals with the importance of finding true north as a brand. This is a way of saying that a brand's purpose should be a driving force behind all of its endeavors. But he doesn't just say that; he shows why this is the case through examples, stories, and data.Dan has done marketers, advertisers, CMOs, CEOs, entrepreneurs, and leaders a favor by writing this book. It is obvious he has done his homework and poured his heart into this work so he can share it with everyone.

Surfing the Black Wave is a fantastic, quick read, which will change your perspective on marketing.

As a marketing executive, I recommend this book to everyone at my level and above. The insight that the book brings and details makes you think about your own company's current marketing and advertising plan and which wave you are riding. As I read the book, I continuously wrote down ideas that I can apply to my clients, my company and in my everyday life.The examples and case studies allow you to relate the methodology and thinking from the book into your current business model and marketing strategy.This is a must read book for anyone in the marketing and advertising industry. Be prepared to start rethinking the way you are currently marketing and to develop new ideas and concepts. I know I have personally implemented two ideas that I got from reading the book into client's marketing strategies. Well worth the time and investment as the ROI is unmeasurable.

A must read for anyone looking to understand future marketing and advertising trends. Filled with countless industry insights and actionable steps for managing your brand, "Surfing the Black Wave" charts a map for success.

Thank you to the author for taking the time to put this together for all of us!!

If you worry where business goes next... learn here.