---
product_id: 637660823
title: "American Crew Forming Cream with Medium Hold & Shine, Gifts For Men, For Shape & Thickening, Cream Texture for All Hair Types, Hair Styling for Men - 85g"
brand: "american crew"
price: "¥7804"
currency: JPY
in_stock: true
reviews_count: 6
category: "American Crew"
url: https://www.desertcart.jp/products/637660823-american-crew-forming-cream-with-medium-hold-and-shine-gifts
store_origin: JP
region: Japan
---

# Medium Shine for natural, polished look Water-based formula, easy shampoo out Medium Hold for all-day control American Crew Forming Cream with Medium Hold & Shine, Gifts For Men, For Shape & Thickening, Cream Texture for All Hair Types, Hair Styling for Men - 85g

**Brand:** american crew
**Price:** ¥7804
**Availability:** ✅ In Stock

## Summary

> 💼 Elevate your grooming game with effortless style and confidence.

## Quick Answers

- **What is this?** American Crew Forming Cream with Medium Hold & Shine, Gifts For Men, For Shape & Thickening, Cream Texture for All Hair Types, Hair Styling for Men - 85g by american crew
- **How much does it cost?** ¥7804 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.jp](https://www.desertcart.jp/products/637660823-american-crew-forming-cream-with-medium-hold-and-shine-gifts)

## Best For

- american crew enthusiasts

## Why This Product

- Trusted american crew brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Natural, Polished Shine:** Achieve a healthy, medium shine that enhances texture and volume.
- • **Effortless All-Day Control:** Medium hold keeps your style sharp without stiffness or flakes.
- • **Universal Styling Solution:** Perfect for all hair types—whether straight, wavy, or curly.
- • **Clean & Refreshing Citrus Scent:** Subtle orange notes keep you smelling fresh and confident.
- • **Thicker, Fuller Hair Appearance:** Glycerin and lanolin wax soften and swell hair shafts for visible thickness.

## Overview

American Crew Forming Cream is a water-based styling cream designed for men seeking medium hold and shine with a natural finish. It enhances hair thickness and texture while being easy to wash out. Suitable for all hair types, it features conditioning ingredients like lanolin wax and glycerin, and leaves a refreshing citrus scent. Trusted by professionals, it’s the go-to product for a polished, manageable look.

## Description

Product Description American Crew Forming Cream is the ultimate solution for men seeking a groomed, wavy, and textured look. This easy-to-use cream offers wave separation and curl definition. With its medium hold and medium shine, it enhances hair thickness and serves as the perfect introduction to styling products. Simply apply to towel-dried hair, comb through, and allow it to dry naturally. Trust American Crew, a leader in men's grooming, to elevate your style and enhance your personal image. Ingredients Aqua (Water (Eau)), Petrolatum, Cetearyl Alcohol, Bis-Diglyceryl Polyacyladipate-2, Lanolin Cera (Lanolin Wax (Cire De Lanoline)), Steareth-21, PVP, Ceteareth-25, Copernicia Cerifera (Carnauba) Wax (Cire De Carnauba), Propylene Glycol, VP/VA Copolymer, Paraffinum Liquidum (Mineral Oil (Huile Minérale)), Ozokerite, Diethylhexyl Malate, PEG-40 Castor Oil, Alcohol Denat, PEG-10 Soy Sterol, Sucrose, Parfum (Fragrance), Benzyl Salicylate, Limonene, Linalool, Alpha-Isomethyl Ionone, Hexyl Cinnamal, Citronellol, Hydroxycitronellal, Phenoxyethanol, Ethylparaben, Methylparaben .F00154 Directions Work a small amount evenly through damp or dry hair and style as desired.

Review: Top desertcart Seller! - Item as described and received quickly. It was also at a great price! A top desertcart seller!
Review: Nöjd kund - Bra hårvax

## Features

- Medium hold with medium shine
- Easy to use styling cream works well for all hair types
- Provides hold, excellent pliability, and a natural shine
- Softens and swells the hair shaft making hair appear thicker

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0BQCW2XFJ |
| Benefits | Water Based: Shampoos out easily without residue. Lanolin Wax: Humectant that provides movable hold. Sucrose: Conditions and moisturizes hair. PVP Copolymer: A holding agent that encourages firmness, body and fullness to the hair. Glycerin: Softens and swells the hair shaft making hair appear thicker. |
| Best Sellers Rank | 28,927 in Beauty ( See Top 100 in Beauty ) 192 in Hair Styling Creams & Lotions |
| Brand Name | American Crew |
| Customer Reviews | 4.7 out of 5 stars 2,184 Reviews |
| Global Trade Identification Number | 00738678002711, 00738678181690 |
| Hair Type | All |
| Hair type | All |
| Item Form | Cream |
| Item Volume | 3 Millilitres |
| Item Weight | 4 Ounces |
| Item form | Cream |
| Liquid Volume | 85 Millilitres |
| Liquid volume | 85 Millilitres |
| Manufacturer | American Crew |
| Material Type Free | Cruelty free |
| Product benefits | Water Based: Shampoos out easily without residue. Lanolin Wax: Humectant that provides movable hold. Sucrose: Conditions and moisturizes hair. PVP Copolymer: A holding agent that encourages firmness, body and fullness to the hair. Glycerin: Softens and swells the hair shaft making hair appear thicker. Product benefits Water Based: Shampoos out easily without residue. Lanolin Wax: Humectant that provides movable hold. Sucrose: Conditions and moisturizes hair. PVP Copolymer: A holding agent that encourages firmness, body and fullness to the hair. Glycerin: Softens and swells the hair shaft making hair appear thicker. See more |
| Scent | Citrus, Orange |
| Scent Name | Citrus, Orange |
| UPC | 843711247049 738678189016 940356641161 827120438069 738678002711 738678181690 |
| Unit Count | 85 gram |

## Product Details

- **Brand:** American Crew
- **Item form:** Cream
- **Item volume:** 88.72 Millilitres
- **Liquid volume:** 85 Millilitres
- **Material Type Free:** Dye Free
- **UPC:** 738678002711
- **Unit count:** 85.0486 gram

## Images

![American Crew Forming Cream with Medium Hold & Shine, Gifts For Men, For Shape & Thickening, Cream Texture for All Hair Types, Hair Styling for Men - 85g - Image 1](https://m.media-amazon.com/images/I/81f8qQxbFeL.jpg)
![American Crew Forming Cream with Medium Hold & Shine, Gifts For Men, For Shape & Thickening, Cream Texture for All Hair Types, Hair Styling for Men - 85g - Image 2](https://m.media-amazon.com/images/I/81Ltqi9L4UL.jpg)
![American Crew Forming Cream with Medium Hold & Shine, Gifts For Men, For Shape & Thickening, Cream Texture for All Hair Types, Hair Styling for Men - 85g - Image 3](https://m.media-amazon.com/images/I/81jgEKFYb4L.jpg)
![American Crew Forming Cream with Medium Hold & Shine, Gifts For Men, For Shape & Thickening, Cream Texture for All Hair Types, Hair Styling for Men - 85g - Image 4](https://m.media-amazon.com/images/I/71JBe5DuQvL.jpg)
![American Crew Forming Cream with Medium Hold & Shine, Gifts For Men, For Shape & Thickening, Cream Texture for All Hair Types, Hair Styling for Men - 85g - Image 5](https://m.media-amazon.com/images/I/81NFxyVt3tL.jpg)

## Questions & Answers

**Q: What's the difference between the old and new version in terms of both ingredients and effects?**
A: Thank you for asking. The new stuff does not work. We were so concerned that what we got was a counterfeit, that we bought more product at a brick and mortar store that had old stock. And sure enough there was a difference. The new formula does not form the hair, and feels watery. This is disappointing because we have been using this stuff for a few decades.

**Q: Is the formula the same with the new labeling?**
A: Yes ... I've not seen any changes to the product quality, consistency,  or ability to hold. I started using it as an alternate to "Crew Comb".

**Q: Will this work on chin length hair styled in a slick back? If so, is it best to apply to damp or dry hair? Is the hold good?**
A: It can work for chin hair.  The performance would depend on hair thickness.  This product provides medium hold.   For me it works better on damp hair.  Ocassionally, during non-ideal situations, I use it on dry hair but it tends to form globs if not careful.  Damp hair is best for uniform distribution.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Top Amazon Seller!
*by F***9 on 21 April 2026*

Item as described and received quickly. It was also at a great price! A top Amazon seller!

### ⭐⭐⭐⭐⭐ Nöjd kund
*by R***N on 11 June 2026*

Bra hårvax

### ⭐⭐⭐⭐⭐ Great product.
*by Z***K on 30 May 2026*

American crew is the only product I need in my hair. It holds and has a matte finish all day in my hair. It’s super easy to put in and doesn’t leave residue everywhere. I use one puck of this for months. A little product goes a long way. it’s worth the money. This product also smells incredible in my hair and doesn’t leave it feeling dry. Definitely would recommend buying this!

## Frequently Bought Together

- American Crew Men's Hair Forming Cream, Like Hair Gel with Medium Hold & Medium Shine, 3 oz
- American Crew Men's Hair Fiber, Like Hair Gel with High Hold & Low Shine, 3 oz
- American Crew POMADE FOR HOLD AND SHINE 3 OZ for Men

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---

*Product available on Desertcart Japan*
*Store origin: JP*
*Last updated: 2026-08-10*